Search engine optimization (SEO) is the process of maximizing your site's visibility in search engine results, which is an art and science, according to Rebecca Lieb, analyst of digital advertising and media at the Altimeter Group. "In laymen's terms, it's being on the first page of Google results, not on page 372, where people are unlikely to see it," she says.
Two of the world's three most visited websites? Check. A stock price north of $600? Yep. A great tool for enterprise users to track their social media efforts on its flagship social media program? Not yet.Late to the social media game, Google is still playing catch up in terms of providing enterprise users with a quality reporting tool for Google+, according to a new whitepaper from Covario, an SEM and SEO company. The gist of the whitepaper: Google+ Ripples is not enterprise ready.
By Robert Springer
Posted Aug 15, 2012
Simply put, there is likely no website in the world as popular as Facebook. According to Facebook's IPO filing released in February, there are 845 million active monthly users of Facebook worldwide. Each of those users spends an average of 20 minutes on the site per visit—although, as anyone who's caught himself looking at pics from his old college roommate's recent trip to Vegas can tell you, 20 minutes is probably a low estimate for a lot of people.
Editors are not known for embracing change. So when Ebyline surveyed editors to see how social media and SEO have changed their jobs, it's no surprise that many still valued the basics of good journalism over other concerns.According to Ebyline original reporting, depth/expertise, and exclusivity topped the list of content success factors followed by publication title and presentation. At the bottom of the editors' list were social media value, author byline, and SEO-which, to many web-focused audiences, may seem counterintuitive.
Posted Aug 10, 2012
Are the web content management systems (WCMs) that many digital publishers and web content producers use today outdated? Yes, according to a new report authored by Mountain View, Calif.-headquartered market research and analysis firm Frost & Sullivan, entitled "Web Content Management Systems: So Five Years Ago."
By Erik J. Martin
Posted Aug 08, 2012
It used to be easy to identify the biggest players in the news market. Names such as Rupert Murdoch and Ted Turner and their wealth of well-known media brands and properties would immediately come to mind. Today, the web and social media, in particular, have quickly and effectively changed the news media terrain. No longer are people devoted to that one brand or channel for their news or that one stalwart that runs a nationally known newspaper or cable (or network) news channel.
It's been an eventful week for streaming video.From the Olympics, to Amazon's new instant video app for iPad it seems like you can't turn around without running into news about the popularity of streaming video. On the Olympics front, according to paidContent, NBC told critics of its coverage that 60% of video streams are online while another 45% are happening on mobile devices. In total, NBC has had 64 million video streams during this Olympics.
Posted Aug 03, 2012
Los Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company - which bills itself as the world's largest network of owned and operated digital brands focusing on African Americans, as measured by comScore online reach - says it has seen strong year over year growth. EContent recently had a chance to chat with Martin, Moguldom's CEO and Chairman, about the company's origins, what sets Moguldom apart from its competitors, and some of its future plans.
By Chris Seymour
Posted Aug 01, 2012
With a global audience, not only of sports enthusiasts but family viewers as well, the Olympic Games are a potential goldmine for advertisers. But the Games starting in London offer greater opportunities than ever before, because these are the first ever to be streamed online in their entirety.
By Tim Buckley Owen
Posted Jul 26, 2012
Consumers may have been furious (and vocal) about an April settlement that allowed three publishers - HarperCollins, Simon & Schuster, and Hachette - to settle out of court in regards to an antitrust lawsuit brought against several publishers and Apple for allegedly "price-fixing" ebooks, but that doesn't seem to bother the DOJ. Many people who filed comments with the U.S. District Court in New York have criticized the DOJ for essentially giving Amazon a leg up in the ebook market by taking on its competitors.
By Theresa Cramer
Posted Jul 24, 2012
Some would call it shrewd guerilla marketing, 2012 style. Others would call it high-mileage performance art. Deborah Emin and Suzanne Pyrch simply call it a fun way to traverse the country and meet some new people on the road-with the added perk of publicizing their self-published books.Emin and Pyrch, partner publishers of Sullivan Street Press (SSP), recently embarked on a two-month road trip with the intent of travelling from their home base of New York City to Las Vegas over several weeks. Their Prius is carefully packed with the necessary gear to camp overnight at numerous stops along the way.
By Erik J. Martin
Posted Jul 18, 2012
Word up to would-be writers, novelists, self-help scribes and long-form authors everywhere: Get ready to turn the page and make the jump from print to pixels. Because if you haven't transitioned to electronic publishing yet, you'll need to get up to speed fast and not only learn what it takes to make an ebook, but also how and where best to sell it.
By Erik J. Martin
Posted Jul 11, 2012
They say content is king. While that remains a royal truism, this monarch's loyal subjects are clamoring for a new castle to be built—one where the walls aren't paper-thin and fading fast. Ask Mark Gross, president and CEO of Data Conversion Laboratory, Inc. (DCL), a Fresh Meadows, N.Y.-based content conversion and publishing services business, and he'll tell you that, while paper won't disappear entirely over the next few years, most content published will be electronic—including legacy content.
Hollywood has long struggled with the challenge presented by digital content. The internet has at once been a source of consternation—with pirates abounding—and a source of endless new opportunities. Thanks to the success of streaming video at companies such as Netflix, Hulu, and TV Everywhere, Hollywood is finally starting to give digital content the respect it deserves.
In an effort to help web publishers "build their audience by leveraging their most valuable asset - content," LinkSmart, Inc. was launched Wednesday, June 27, along with its cloud-based Total Link Management (TLM) platform. The Boulder, CO-based LinkSmart was launched by Pete Sheinbaum, a 20-year publishing veteran and former DailyCandy CEO, who says that "the publishing industry is in a crisis" and he wants to help. TLM is the web publishing industry's "first complete text link management solution that analyzes, manages and optimizes text links on keywords in content," according to LinkSmart, a provider of text linking optimization solutions for web publishers.
By Chris Seymour
Posted Jun 27, 2012
Live sports have long gotten credit for keeping cable customers subscribing. With almost everything else streaming on websites such as Hulu, sporting events have often resisted the call of the web. That has been changing, little by little. Earlier this year, the Super Bowl was streamed live on the web, and now, NBC is upping its streaming game during the London 2012 Olympic Games. The network announced earlier this year that all 32 Olympic events will be streamed on NBCOlympics.com. While this is great news for cord-cutters and those looking to view their favorite events on their smartphones and tablets--and at work--NBC's decision does come with a few caveats.
So, you want to get social? You realize your business cannot live without it. Kudos to you for having a strategy and a plan and for not just putting up Facebook and Twitter pages. But now you realize how time-consuming it will be to drive real measurable success. So let me tell you how we determined the right tools to help us drive our social media practice.
For some, it might be hard to remember what life was like before smartphones, tablets, and e-readers. How did we ever survive? We had to wait until we were settled in front of our PCs to check our email and watch the latest episodes of our favorite TV shows on our TVs (gasp!). We even had to buy GPS navigators for our cars to find our way to new destinations. Mobile devices and the apps that live on them have certainly made our lives easier-and maybe even more exciting-but they have also had a significant impact on the publishing industry.
What is a "Like" really worth? It isn't quite an age-old question, but digital marketers and brands have been wondering what success really means when it comes to social media marketing. comScore is trying (again) to answer that question with "The Power of a Like 2: How Social Marketing Works" - a collaboration with Facebook.
Posted Jun 13, 2012
Innovation in the marketing industry is moving faster than ever before, according to Greg Ott, chief marketing officer at Demandbase, Inc. Vendors have backed out of traditional marketing-to-sales funnels, and the landscape is transforming dramatically, says Gerry Murray, research manager for the CMO Advisory service team at IDC (International Data Corp.). "Marketing is no longer a long-cycle and event planning and collateral building and annual cycle process," Murray says. "It's now happening minute by minute through Twitter and Facebook and all the other social media channels, and it's kind of blown up the whole model." Expectations, too, are changing. Marketing has become about forging deeper and more personalized relationships, Murray says, and engaging prospects sooner.
Big brands in non-media industries (beverage and automobile companies, for instance), as well as smaller companies and even nonprofits - none of which are likely to have either the extensive volume of content or the in-house personnel and expertise to manage that content that the big media companies do - may begin looking for video management and publishing solutions that match more modest needs. thePlatform now offers just such a solution aimed at those potential customers.
By Michael LoPresti
Posted Jun 06, 2012
On the chaotic and often tumultuous playground that is the World Wide Web, one thing is becoming more and more clear: Publishers have to play nice with social media if they hope to succeed. Yes, Facebook and Twitter are the popular kids on the playground, and they're the ones spreading the word about your content. According to the "State of the News Media 2012" report from the Pew Research Center's Project for Excellence in Journalism (PEJ), "Facebook users spent an average of 423 minutes each on the site in December. By contrast, a PEJ analysis of Nielsen Net View data puts the average time on a top 25 news site at just under 12 minutes per month."
Imagine being a Digital Native--part of a generation that has never known a world in which the internet didn't exist. From the time you could work a mouse, you were instant messaging your friends and asking Google questions about your homework. Eventually, you probably got a smartphone, and now you can text your friends while in class or scan a bar code in a store to find the best price on your next purchase. And you're also making your way into the workforce.
By Chris Seymour
- May 2011 Issue
Posted May 28, 2012
With student loan debt recently topping out at $1 trillion, and the next wave of fresh-faced college graduates taking their newly-inked diplomas straight to the unemployment line, the question of whether higher education is worth the effort, time, and money is on many people's minds. The equation used to be so simple: go to college, complete a degree, and get a job. Not anymore. Luckily, for students with dreams of finding careers in the competitive world of publishing, all hope isn't lost. The Champlain College Publishing Initiative, a student-centric publishing company based at Champlain College, not only teaches students about the publishing industry, it turns them into editors, designers, and publishers, all before they even step foot off campus.
By Eileen Mullan
Posted May 25, 2012
In November of 2011, Google+ opened its doors to brands and Simply Measured is now looking at whether or not the brands that jumped on the bandwagon are seeing much engagement. Google's forays into the world of social networking have been, well... less than successful in the past. While Google+ has fared better, it's still no "Facebook killer."
Posted May 23, 2012
The digital media industry continues to evolve, in part because of the people who have devoted their time and expertise to advancing the technology and the content that it powers. When we asked industry experts who they felt were the 15 most influential people in digital media, we expected to receive a range of responses. And that's what we got.
By Marji McClure
- May 2012 Issue
Posted May 21, 2012
Be it in the form of a private collection of rare manuscripts to the massive assortment of images, documents, letters, and much more gathered at the grandest public institutions, curation - organizing and maintaining a collection -- has been around as long as there were things of value and places to keep them safe. Yet many of these collections sit in isolation, available to only a privileged few. They also are at risk of damage, deterioration, and even destruction.It is with these issues in mind that Gale, part of Cengage Learning, set about to create its Nineteenth Century Collections Online (NCCO) collection. NCCO brings together rare primary source materials - monographs, newspapers, pamphlets, manuscripts, ephemera, maps, photographs and more - from more than 100 individual collections.
By Michelle Manafy
Posted May 18, 2012
Virtually all online video platforms (OVPs) offer browser-based single or multiple file upload. More advanced features include the ability to compress before uploading, which is great when upload bandwidth is limited. Other convenience features include uploading from a drop folder, FTP-driven upload, and the ability to write to the OVP's application programming interface for automated upload from your content management system. You may also need a service that accepts mobile uploads.
By Jan Ozer
- May 2012 Issue
Posted May 14, 2012
At the Software and Information Industry Association's Content VIA Platforms conference in San Francisco on May 10, the "Gang of Four" - Google, Apple, Amazon, and Facebook -were omnipresent, even if no one from those organizations was scheduled to speak. Publishers and technology providers used "VIA" to discuss the risks and opportunities in working with these companies, a sign of the importance the four platforms now play in meeting the evolving preferences of eContent consumers.
By Nancy Davis Kho
Posted May 11, 2012
The explosion of nondesktop access points to information and the proliferation of apps has had-and is likely to continue to have-a significant impact on the way that users seek and access information. Historically, search engines have driven access to content with organizations such as Google leading the pack. The Pew Research Center's Internet & American Life Project's "Search Engine Use 2012" report shows Google with a commanding lead-it's used by 83% of those searching online, compared with the next highest, Yahoo!, at just 6%.
May 2012 Issue
Posted May 07, 2012
The brave folks at the Pew Research Center's Internet & America Life Project interviewed 799 teens to get a better understanding of how the kids interact with online video. From April 19- July 14, 2011 the teens were asked about their online behavior, and Pew put the results together in a report published on its website.
By Theresa Cramer
Posted May 04, 2012
In the traditional publishing model, an author with an idea would need to attract the attention of an agent or publisher who would evaluate the idea and the author's credentials and abilities in order to make a decision. Stories abound of frustrated authors who faced rounds of rejection before finding a home for their work-or simply giving up. Some of those rejected had truly brilliant insights and, ultimately, popular prose to offer. Notable among them are Stephen King, George Orwell, and J.K. Rowling.
By Lin Pophal
- May 2012 Issue
Posted May 02, 2012
In a characteristically slick presentation at New York's Guggenheim Museum in January, a top Apple executive stood before a room full of journalists, introducing them to the company's latest effort to apply its computing philosophy to a facet of everyday life that is still-in its view-languishing in the technological dark ages. One two-word slide said it all: "Reinventing Textbooks."
Technology, it is said, has turned the world into a global village. In Africa, modern technology-especially mobile devices like e-readers-is changing almost every facet of human life more than on any other technology anywhere in the world. To many, the spread of the mobile web is Africa's version of the great industrial revolution that swept through Europe in the 19th Century and created opportunities and wealth to propel Europe into the success it is today. No other continent has fully embraced and tapped into the potential of information communication technology (ICT) like Africa has over the past decade or so.
By Denis Gathanju
Posted Apr 25, 2012
Just as a keyboard doesn't make someone a journalist, a camera and editing software doesn't make someone a videographer. There is a range of quality represented in the archives of YouTube-nearly 8 years' worth of video from hundreds of millions of users. Those are staggering numbers. What is driving this level of production and, presumably, related consumption of video content?
By Lin Pophal
- April 2012 Issue
Posted Apr 23, 2012
Many media prognosticators continue to spew a doom-and-gloom forecast for online newspapers, digital publishers and marketers, and electronic content providers. But Roger McNamee, managing director/founding partner of private equity firm Elevation Partners, foresees a more optimistic near-term future for these players-provided they get with the program, specifically HTML 5 and mobile apps.
By Erik J. Martin
Posted Apr 20, 2012
In 2008, Barack Obama turned to the web for everything from campaign fundraising to training volunteers. Now, as the Republican field is finally narrowing down and we move closer to the 2012 election, Conductor, Inc. is taking a look at the web-habits of the candidates. The study suggests Mitt Romney -- the Republican frontrunner -- has a steep hill to climb to win the battle for voter attention as November nears...at least online.
By Theresa Cramer
Posted Apr 18, 2012
In an ideal world, all a publisher or media company would have to do to be successful is produce engaging content, and do it consistently. In reality, creating good content isn't enough anymore. As our lives become increasingly reliant on mobile technology, people expect fresh, compelling content, and they want to be able to access that content, anywhere, anytime, and on any device.The good news is that companies no longer need to be convinced about the importance of integrating mobile technologies, such as apps, into content delivery plans. "We're thankfully at a stage where we are no longer talking so much about experimentation," says Peggy Anne Salz, founder and chief analyst at MobileGroove. "We do not have the discussion point any longer of ‘Do I need to be mobile.' That discussion is gone. We are in a phase of execution."
Nearly any Facebook user can expand his game playing experience on the social networking site simply by purchasing Facebook Credits: unlocking special weapons to help in the quest to take back the neighborhood in Digital Chocolate's Zombie Lane, beefing up culinary creations on Zynga's Café World, or unveil clues to aid in your search for hidden objects on Zynga's Hidden Chronicles. As of July 1, 2011, all Facebook game and application developers with a purchasing system must user Facebook Credits.How is that sitting with the developers?
By Michelle L. Cramer
Posted Apr 13, 2012
You may not have thought it was possible, but there were apparently iPhone users out there who had not yet downloaded Instagram. But in the wake of Mark Zuckerberg's announcement that Facebook will be buying the photo and editing app for a billion dollars, Instagram has shot to the top of the App Store charts and has been downloaded 5 million times in the week since it hit the Google marketplace.
Posted Apr 11, 2012
Some say men are from Mars and women are from Venus, but when it comes to social media sites, both genders share an array of personal information, including relationship status, brand preferences, and political/religious affiliation. However, when it comes to divulging more sensitive details such as phone numbers, location, and email/physical addresses -- which could put their personal security at risk -- women are significantly more wary than men, according to the findings of the recently released "Social Media Habits and Privacy Concerns Survey."
Many content publishers and distributors need to change their multi-platform publishing strategies or risk losing their audience, according to a new survey conducted by the Software and Information Industry Association (SIIA). SIIA surveyed 85 media companies, information services companies and publishers of various sizes. The results revealed two significant dichotomies related to multi-platform publishing plans: one between the companies' strategies and practice, and the other between the priorities of different levels of management.
By Leila Meyer
Posted Apr 04, 2012
Apple ads once told us that "There's an app for just about anything." It turns out this wasn't just another catchy marketing slogan. There really is an app for just about anything these days. Just pop open Apple's App Store or Android's Market, and you'll find a buffet of apps waiting to be downloaded, from apps that let you read books and magazines to time killers such as Angry Birds and Words With Friends and constantly updating news applications from CNN and NPR. Whatever you are looking to do with your mobile device, most likely, there's an app to do it. So which publishing and media apps are living up to, and sometimes surpassing, expectations? EContent asked a variety of digital content and mobile application experts, including consultants, bloggers, and publishers, to weed through the competition and pick the apps that have impressed them most.
Brand-named writers, marquee editors, and publications named after founders is nothing new to publishing. Think H.L. Menken, Walter Winchell, Anna Wintour, Helen Gurley Brown, Brill's Content, O, Martha Stewart Living... In some cases, the brand elevates the writer or editor to recognizable status; in others, the publication is purely an extension of an individual's personal brand.With the rise of social media, the professional is personal. Social is fundamentally entwined with media. Yet as it has always been for old media, there is risk for new media too reliant upon the one-man-brand. When a brand is bound to a single personality, there are issues of scale, growth and, of course, the potential for implosion upon the eponymous leader's departure.
By Michelle Manafy
Posted Mar 21, 2012
Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they were before they got involved in the marketing campaign a year before.
Search engine allegiance is a funny thing. Perhaps you're a Bing die-hard, or you use Google because its your browser's default engine. Maybe you use one for general searches, and one for, say, finding the best travel deals. But one company recently put the two search engines in a head-to-head match up to see how each performed in the context of breaking news. Optify, a provider of in-bound marketing software, announced key findings of a report that helps B2B marketers develop new strategies to drive more organic traffic to websites during breaking news events. The report compares and contrasts how search engines treat breaking news search queries differently than other searches.
Posted Mar 14, 2012
A comprehensive, easy-to-understand guide from the Real Story Group on how to choose the right web content management system for your company's needs.
Games have been around since before recorded history, but it's only within the past 2 years that they've really gotten down to (online) business. As acceptance of and familiarity with game mechanisms within online social networks and on entertainment sites increase, games are popping up on once-static web properties as a means of captivating audiences, enhancing market research, and stimulating conversation between companies and customers.
This week marked the fourth annual Exceptional Women in Publishing Women's Leadership Conference in San Francisco, with a theme of "Taking Our Next Step: Content, Community, and Collaboration." The 225 attendees, primarily women, gathered to talk about hot issues in publishing and media, from building sales across digital channels to publishing by and for women.
By Nancy Davis Kho
Posted Mar 09, 2012
Sometimes it may seem like everyone has a blog, but a new study from Percussion Software says that isn't quite true. "The Paradox of Blogging and Content Marketing," focuses on the rise of content marketing as a discipline and the use of blogging as an engagement platform, and its finding suggest that while many companies know blogging is an important marketing tool, they just aren't on board.
By Theresa Cramer
Posted Mar 07, 2012