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The Casper-Star Tribune: Bringing 360° Video to Local News

Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.Read More >>

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Can Blockchain Really Address Data Privacy Concerns?

Every industry is exploring the best use cases of the latest disruptive technology to demand our attention. The media publishing industry is no different. Especially with the ongoing buzz around Facebook and YouTube's data scandal, the topic of blockchain technology and its effectiveness has surfaced. While the benefits of security, efficiency, privacy, and authentication have been harped upon, understanding its full potential poses many questions.Read More >>

Six Tips for Improving Your Customer’s Digital Experience

To better understand the state of DX ecosystems, e-Spirit conducted a survey of more than 200 marketing and IT professionals in global companies across key verticals in the U.S. and EMEA. The goal was to learn how companies are developing and managing their DX ecosystems. The results are very telling.Read More >>

Reaping the Benefits of Tighter Media/Creative Collaboration

Media planning and buying were once considered two separate functions. Then over time, planning, and buying began to more tightly collaborate as agencies saw the benefits of increased efficiency and enhanced performance stemming from merging planning and buying, including the optimization of campaigns mid-flight. Now some agencies are also merging creative with media to promote increased cost efficiency, faster time to market, and the ability for planning, buying and creative to work together in order to optimize messaging in real time. Read More >>

What is Customer Communications Management?

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well? Read More >>

Audience Research and Brand Creative in the Age of the Echo Chamber

As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.Read More >>

Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence

You might be surprised to learn that there's no super-secret, newfangled technology that's enabling this miracle of cross-channel personalization. In fact, there's a somewhat unexpected, yet tried-and-true staple of audience engagement at the heart of this convergence: email. Read More >>

Lessons Learned from the Facebook Data Scandal

The latest Facebook consternation concerns how it's prepared to meet the European Union's strict General Data Protection Regulation (GDPR) rules, now in force, to protect customer data; experts complain that Zuckerberg hasn't explained how his company will meet these requirements. There's a moral to this morass: be honest with your users and act quickly and effectively when a data crisis occurs.Read More >>

Eye On With Jennifer Ehidiamen and Oluwabusayo Sotunde, Co-founders of RuralReporters.com

For Jennifer Ehidiamen and Oluwabusayo Sotunde, co-founders of RuralReporters.com, an online news platform with in-depth coverage of underreported issues in rural communities in Nigeria and across Africa, the companies they follow closely lead the way in community engagement and storytelling.Read More >>

4 Tips for Testing Your Website Content

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques. Read More >>

SharePoint at a Glance

If you work in digital marketing, IT, or internal communications, chances are you've heard about SharePoint. Perhaps you've heard that it's is difficult to use, ugly, and immobile—so bad, in fact, that it's pretty much a dying platform. Or maybe you've heard that SharePoint is a market-leading product, adopted by many large organizations and supported by one of the most talented and active development communities in the software industry.Read More >>
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