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World Cup Activations – How FIFA Got Personal for 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.Read More >>

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How to Use Instagram for Service-based Business

People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.Read More >>

Monetizing Local Content to Increase Global Content Premiumization

It is crucial to incorporate monetization drivers and enablers in most localization and globalization blueprints—especially when you consider evolving experience expectations across markets in the digital age. Read More >>

How Publishers Can Capitalize on Amazon Prime Day

Amazon Prime Day is almost upon us. Shoppers have their credit cards ready to score the best deals, and Amazon merchants are poised to rake in the cash. While web traffic spikes, and millions of dollars are made, is there a way for publishers to capitalize on this e-commerce frenzy? According to some experts, the answer is yes!Read More >>

Fighting Ad Fraud – The Best Defense is a Good Offense

5 Steps for publishers to protect their inventory and reputation.Read More >>

3 Ways to Take Advantage of Facebook’s New Advertising Algorithm

Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.Read More >>

Results Not Typical: Navigating the Publisher’s Rocky Supply Chain

Every day, ethical and well-meaning publishers receive emails from industry vendors, promising a 500% revenue lift if we enlist them as a partner. They may even cite a specific case study from a publisher who achieved these miraculous results. Of course, they'll neglect to mention that this publisher was only targeting a specific niche audience segment - or that they doubled the number ads on a page. They'll never provide the full picture behind the story, much like that 50-pound weight loss tale. We'll never see that "results not typical" disclaimer.Read More >>

Think Your Site is Optimized? Follow These Five Tips to Search Engine Success

Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.Read More >>

Why the Future Belongs to CDN-Based Hosting

Today an average website updates many times every day and the sheer amount of content viewed, transferred, and downloaded via the Internet is so great that the demands of users far exceed the capabilities of traditional web hosting. Were we still using it and only it, loading times would be excruciatingly slow, and service would be unstable at the very best. That is why CDNs (Content Delivery Networks) are getting more and more prominent with every passing year.Read More >>

Why the Digital Media Industry Is Fed Up with Ad Fraud Solutions

Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.Read More >>

5 Signs That It’s Time For Data Cleaning for B2B Companies

In today's modern B2B organizations we collect data on all areas of the business from your website's form submits to customer service calls. The good news is that with a simple data quality reporting you can identify and pinpoint when data cleaning is needed using five simple signs.Read More >>
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