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Why Data Is the New Oil

If an app is free, it means the customer is paying with his or her data. But it's estimated that only 2% of the data out there is actionable and insightful. Mining and creating value from data are now paramount to business models. Everything can be measured, but what are the most important things to measure? Let's find out. Read More >>

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How Latino Audiences Can Save Your Facebook Page

We've all seen the changes in our Facebook newsfeeds recently— more stories and posts from our friends and fewer from brands. Highly engaged fans can help salvage your Facebook presence, and the Latino audience might be the key. Read More >>

A New Holy Grail: How to Use Intent Data in B2B Marketing

Intent data is becoming a holy grail in B2B marketing, but we use it in a notably different way. I'll talk about how intent data is redefining B2B marketing and how you might capitalize on this technique.Read More >>

Just How Widespread Is Mobile Ad Fraud?

While advertisers were initially lured to the online digital marketplace by low cost and easy reach, those dreams of efficiency have been significantly dashed as scammers have increasingly entered the marketplace, making it difficult for marketers (and consumers) to discern what's real and what's not. Did that click come from a real consumer or a bot? Are messages being delivered to the right audience? Is information accurate and reliable or fake?Read More >>

What Does Lean Six Sigma Have to Offer to Globalize and Localize Content?

Lean Six Sigma is a methodology that has proved to be useful in many business areas in the digital age. Specifically, it helps increase operational excellence and process agility. In my experience, content and product globalization is no exception.Read More >>

GDPR Implications for Speech Technology

The GDPR may raise an awkward issue for the voice tech industry: it requires reminding customers that you're recording, analyzing, and storing their conversations in the first place. As Richard Brown, director at activereach, a provider of internet, networking, voice, and security solutions, points out, "Most customers assume that their email communication with a company may be stored long term, but they don't necessarily think that's the case for a voice conversation."Read More >>

Commercial Motor Gets an Agile Website Makeover

Commercialmotor.com launched in 2011, as a mix of editorial content and classified ads. But by 2015, the site was showing its age, no longer able to keep up with customer expectations or the publication's needs. Not only was the content siloed in two separate CMSs, but the supplier of its classified platform was no longer developing the platform. Unable to grow or develop the site in any significant way, Commercial Motor decided it was time for an overhaul.Read More >>

C-Suite Conversations: An Interview with Jennifer Ehidiamen and Oluwabusayo Sotunde

Jennifer Ehidiamen and Oluwabusayo Sotunde co-founded Rural Reporters. Ehidiamen is the publisher, and Sotunde is managing editor. While working for a Nigerian newspaper in 2007, Ehidiamen noticed how most readers were consuming content from mobile devices. "I began cross-posting my column to a blog, and it expanded my interest in content management," she says, launching her career in digital publishing.Read More >>

Little Data, Lots of Expectations: Making the Leap from First to Second Purchase

The second purchase is pivotal for businesses. For example, in apparel, a one-time customer only has a 14% chance of buying again, while a second-time customer has a 27% chance of buying again. Nearly double the chances! Here are five insights that help brands generate the next purchase and build long-term customer relationships.Read More >>

The Inner Workings of Gen Z

If you're a marketer, you've probably been fretting about the mysterious Gen Z. They're digitally savvy and immune to your attempts to advertise to them. They're less interested in what your brand can do for them than they are in what your brand is willing to do to make the world a better place. And according to new research from MNI Targeted Media, Gen Z will account for 40% of all consumers by 2020. So now what?Read More >>

How to Optimize the Value of Your Online Reputation

It goes without saying that reputation matters. The impact is more readily apparent in some areas—healthcare, restaurants—than others, but the issue impacts all of us on some level (if not on a daily basis, then during particularly important times, such as during a job interview or leading up to a date). And reputation is also a sword that cuts both ways. As Warren Buffet famously mused, "It takes 20 years to build a reputation, and five minutes to ruin it." In the internet age, when news—good and bad—is disseminated at light speed, those 5 minutes have arguably been compressed to 50 seconds.Read More >>
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