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EContent’s Trendsetting Products of 2016

My aim is always to help our readers understand how to evaluate tools within the context of their particular needs and goals. One of the ways we do that is through EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and to our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope that you find these tools as interesting and as potentially helpful as I do! Read More >>

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Houston Public Library: A Case of Modern Mobility

With smartphones--and, more specifically, mobile apps--becoming more and more ubiquitous, Houston Public Library wanted to offer an engaging experience to compete with the non-library digital resources that mobile users frequently rely on for their information needs. Simply put, the library needed an app.Read More >>

How Mobile Marketers Can Build Brands via Coupons and Loyalty Programs

For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers' wallets-literally: the coupon and the loyalty card.Read More >>

Increasing the Value of User-Generated Content Globally

A few weeks ago I talked to social media experts and leaders who brought up concerns about how to make the most of content from digital listening channels in general, and social media in particular around the world. Capturing user-generated content effectively is a must in the digital globalization age. Understanding and leveraging it is equally business critical to get the whole value, and often proves to be more challenging than initially expected. To a large extent this content reflects the diversity of people who create it based on their personality and their attitude. Read More >>

A Guide to Digital Experience Management for Financial Services

Digital experience management (DXM) refers to the combination of strategies, technologies, and business processes to provide highly engaging and satisfying digital services to customers. Across industries, DXM increasingly holds the keys to competitive differentiation and customer retention. DXM has a particular urgency for the financial services sector with the entry of new digital native rivals. This article focuses on retail banks, insurers, credit card companies, and other business-to-consumer (B2C) financial services organizations.Read More >>

Journalism and the Startup Mentality

Over the past 2 decades, traditional journalism organizations have seen their market share hammered by startup digital alternatives that use technologies, business models, and channels that were unimaginable in print's heyday. The loss in print ad revenue, the growing appetite for real-time mobile news, and the challenge of engaging an always-on, perpetually distracted audience have exerted significant pressure on the viability of legacy new organizations. But an increasing number of publishers see the wisdom of applying the same startup mindset used by the newcomers as the key to fighting back. Could thinking and acting similar to a startup be the key to ensuring publishing longevity?Read More >>

Push vs. Pull: The Right Path to Content Personalization

Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push" marketing rather than leveraging emerging content creation technologies that could help them customize content at the point of creation. Read More >>

Tools You'll Use: Matt Kaminski, Senior Manager, Marketing Analytics & Operations, Localytics

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Matt Kaminski, senior manager, marketing analytics and operations at Localytics.Read More >>

Making the Case for the Homepage

Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?Read More >>

Talking with Trendsetters: Andy Goldberg, Chief Creative Officer, GE

We've been hearing a lot of new titles in and around the digital content space during the past few years: chief content officer, chief digital officer, and so on. We often hear these names associated with upstart brands, but in 2015, Andy Goldberg was named GE's first chief creative officer. "This position was created as the landscape of marketing continues to evolve," says Goldberg. "We, as a company, need to stay ahead and have new perspectives on how to lead our brand." So after serving as the creative director for GE-easily one of the most well-known brands in the country, if not the world-Goldberg made the leap to the C-level suite.Read More >>

Video Subscription Models for Everyone

Thanks to an increased selection and availability of production tools, creating videos has never been easier. Both individuals and brands with even the most beginner-level skills can produce attractive, quality content with little more than a smartphone camera and some free editing software. But until recently, setting up a video subscription service to distribute that content to audiences was a different matter entirely.Read More >>
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