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Doubt, Fear and a Shrinking World Wide Web

Ad fraud keeps making headlines with estimates of its total damages climbing. With bots evolving and rapidly multiplying, and fraudsters becoming increasingly sophisticated, advertisers are not the only ones who feel the pain. As fear and doubt whittle away ad spend, publishers and viewers are also paying a heavy price.Read More >>

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Facebook Newsfeed Changes Have Publishers Worried

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.Read More >>

Video: What Trend Most Impacted Digital Content in 2017?

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trends most impacted digital content in 2017? We heard about voice assistants, data-driven approaches, and more.Read More >>

3 Tips for Digital Marketers from Online Learning Professionals

The bain of every marketer's existence is a lack of audience engagement. If people aren't interacting with the content on your website and social media accounts, business will surely suffer. Luckily, other industries have already figured out the secret to engagement—it's time to look at other industries to see what they're doing right. One industry worth looking to for inspiration is online education. Online teachers have the same struggle with student engagement as teachers in more traditional classrooms—and they have some tips and tricks to share.Read More >>

Surviving in an Unpredictable Media Landscape

With an unpredictable landscape and an increase in competition from the endless supply of new media companies, both digital and traditional publishers are facing unforeseen challenges when looking for new ways to engage and retain their audiences. There are a few key tactics that successful publishers are executing that other companies should consider to stay relevant: leveraging social video, gearing content to target audiences, and investing in digital to grow reach.Read More >>

Video: What Digital Content Trend Are You Most Excited About in 2018?

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.Read More >>

Allocate Your 2018 Marketing Budget for Greater ROI

How can brands make sure they are putting quality over quantity and making the most of their annual marketing spend by learning from 2017 tech advancements? We explain three approaches brands can take to allocate their 2018 marketing budgets in ways that will bring about greater conversions and returns learning from and optimizing from 2017.Read More >>

3 Strategies to Get the Most Out of Your Next MarTech Purchase

MarTech decision makers must find solutions that enable them to excite prospects, optimize the online customer journey, differentiate in the market, convert, and easily scale in order to produce the best results and meet desired organizational goals. Here are three key strategies to follow while making MarTech purchase decisions in 2018.Read More >>

3 Reasons Why You Need a Linguist for Localization

I've lost count of how many times I've heard this sentence: "My local reviewer is bilingual!" People use this to justify why and how someone has been identified to review and sign off on localized content. Here are three reasons why linguists are invaluable resources to check localized content effectiveness, implement actual corrections, and collaborate with business experts in order to complete an in-depth and unbiased review.Read More >>

Moving From the Single Welcome Email to a Welcome Series

Finding ways to boost your email click rate is key to generating more leads and increasing sales. To get your emails read this year, there are a few ways retailers can optimize their email strategies to, not only increase click rates, but conversion rates as well. It all starts with striking a good initial impression and cultivating the relationship from there in a series of welcome emails that tell a new customer or subscriber everything they need to know about your brand.Read More >>

In-house Content Studios will Flourish in 2018, but not Without Growing Pains

As "always on" audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently-and strategically take into account the diverse interests of their audience-are starting in-house content studios. These operations generate a variety of content forms and types and are led by trailblazing, first-generation content leaders. In 2018 content studios will continue to flourish, but there will be some things to watch out for.Read More >>
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