Top Story:
The State of Marketing Automation 2019

The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills. Read More >>

FEATURED 

New Trends in Targeting: Are You in Marketers' Crosshairs?

New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to. Read More >>

Why Messenger Apps Are a Must for Businesses

Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind. Read More >>

The State of Translation and Localization 2019

In today's global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. Stakeholders in the translation and localization industry don't expect the demand for services and technologies to taper off any time soon.Read More >>

The State of Online Video 2019

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network. Read More >>

Shaping Regional or Local Content Hubs in Global Content Strategies

Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option. If you make the decision to adopt a distributed approach, your immediate challenge lies in how to define the scope, role, and responsibility of content hubs.Read More >>

5G and the Future of Mobile Experiences

According to Google, to fully load a mobile site, "it still takes about 15 seconds, according to our new analysis. That's far too slow when you consider that 53% of mobile site visits leave a page that takes longer than three seconds to load." Of course, not all of this is the network's fault, but a poor connection doesn't help—which is why plenty of people are talking about 5G.Read More >>

Breaking the In-House Mold: Why There is No Longer a One-Size-Fits-All Solution to Creative

As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.Read More >>

The State of Omnichannel Content 2019

Omnichannel content is already complex and shows no signs of slowing down. But technology is making it easier to achieve the goals set forth by your omnichannel strategy.Read More >>

The State of Content Analytics 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.Read More >>

Creating Unique Customer Experiences: Five Ways to Get Started

Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.Read More >>
More Featured Articles