Best Practices

Sponsored by MicroStrategy

Business intelligence (BI) vendors first shipped BI tools in the early 1990s.  At the time, the tools were purpose-built to support a single mode of BI, such as production reporting, ad hoc query and reporting, online analytical processing (OLAP), and dashboards.  In the 2000s, vendors built or bought purpose-built BI tools and packaged them into BI suites.  The tools still featured mostly distinct graphical interfaces and engines, but at least customers could now get every BI tool from a single vendor.  

Fast-forward to today:  BI vendors are shipping so-called "modern analytics platforms".  These are open, extensible analytical environments that support all modes of BI and run on a single, integrated, metadata-driven architecture.  Some vendors, such as MicroStrategy - the sponsor of this report- have always offered integrated BI environments; most have now updated self-service, data preparation, and other modern features.  Continue reading to learn more about the rise of modern analytics platforms.  

Sponsored by MicroStrategy

What is a Bullet Chart?  The power of combining context with the current state of business makes the bullet chart hard to overlook.  This visualization mimics a bar chart by displaying a single measure but adds value with additional qualitative measures.  Learn more about this type of data visualization along with six others that can bring new meaning and purpose to your dashboards.

Sponsored by Nuxeo

Every vendor promises to solve your key content challenges: a central place to store and search for approved content, easy access controls, collaboration, and publishing. But most enterprise Digital Asset Management systems on the market were architected 10 or 20 years ago. A lot has changed:

• Digital assets have moved to the center of value creation, marketing, sales, and service – everyone needs access now
• Distribution channels have proliferated
• The frequency of market opportunities and threats has accelerated
• The marketing technology toolbox has gotten overstuffed, with vendors increasing 23-fold since 2011

If you’re not careful, you could end up with a DAM that was good for the requirements of the past, so-so for today’s needs, and will become a giant value trap in the future. In such a dynamic environment, ensure your DAM delivers value over the long term by making a choice that delights users to maximize adoption, supports your whole business, and works with the rest of the tools you have today – and those not yet invented. Ask these 10 questions to be certain.