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The concept that “content is king” is nothing new. For years, websites have learned that the best way to create real, loyal traffic, is by creating engaging content users want to come back to enjoy every day. This type of content is not only high-quality, it’s also original. Companies employ entire floors of writers, who work tirelessly to create fresh, new content each and every day. It is because of this content, that clever advertisers are able to find the consumers they so desperately covet.  Download this paper to learn more!