Globalization Guide

Sharing a car, an apartment, or content is now the norm. Whether for free or paid, sharing goods and services has become more than just another trend. The same is true for the globalization of digital content. The business processes underlying content globalization are subject to efforts to increase cost- and time-effectiveness, and deliver faster results. However, this poses challenges that must be framed to avoid turning distributed engagement and empowerment into fragmentation and dilution.
By - July/August 2017 Issue, Posted Jul 25, 2017
At the beginning and end of each year, we see the emergence of thoughts about what was achieved and how to excel going forward. While better, faster, or cheaper are recurring considerations, the near future may be defined by "connecting for growth." Leaders and players in the global marketplace should keep delivering on that mantra. New and ambitious global challengers should adopt it sooner rather than later. Connections are the name of the game. Here are a few words of advice for trendsetters.
By - March/April 2017 Issue, Posted Mar 21, 2017
Customer centricity is the name of the game if you want to expand across diverse and evolving markets. This can be achieved only if organizations embrace digital globalization when and how it should be—and if leaders understand the value it creates and adds to their business. In other words, operational globalization facets are critical to ensure that great execution inside globalizing organizations reflects on customer experiences around the world.
By - November/December 2016 Issue, Posted Nov 02, 2016
Digital globalization has plenty of challenges and pitfalls ahead. Logically, simplification surfaces as an immediate concern. Therefore, it is crucial to gauge and prioritize efforts to keep digital globalization under control by simplifying costs and time for the sake of audiences around the world.
By - Posted Oct 04, 2016
"The rest of the world" has to become "most of the world" in the mindset and practices of global executives and leaders. Digital is global in nature, not by default. Becoming truly international is what digital globalization is all about. Since content must be seen as a product, it means that global objectives must be translated into engaging experiences locally. Seamless digital experience is common ground for all-as it creates value during mobile, web, and social journeys and feeds the appetite for applications, products, or entertainment online.
By - April 2016 Issue, Posted Apr 12, 2016