Content Marketing

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A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

Partnership will provide Taboola's clients with the Unbounce Landing Page Analyzer Tool to improve landing pages and convert more traffic.

Posted Sep 20, 2018

Can you imagine content tailored to hormones? Well, you should, because emotionally triggered marketing strategies are winning the trust of many and is the key to a virtual "buy button" in the brain. Here are a few of strategies to test in your own marketing campaigns.

Posted Sep 20, 2018

Adtaxi unveils data on consumer purchasing habits and influencer marketing.

Posted Sep 18, 2018

Evergreen content has long been a staple of content marketing strategies but with the rise of apps like Snapchat, time-limited content is making in-roads. Here are four reasons why you should invest in content that eventually disappears!

Posted Sep 14, 2018

New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.

Posted Sep 13, 2018

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.

Posted Sep 12, 2018

SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.

Posted Sep 06, 2018

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services.

Posted Sep 06, 2018

The DISCO platform provides access to a diverse range of premium, hand-curated content sources in Arabic, English, and French.

Posted Sep 04, 2018

Rivet Works' platform allows direct-to-consumer businesses to easily generate and organize visual content for immediate use in commerce and digital marketing.

Posted Sep 04, 2018

Content marketing is about showing people that your products or services are better than those of competitors. Incorporating psychology into your messaging is perhaps the best way to do this while making people more confident in their decisions. The most successful brands on the planet use a number of psychological tactics to compel people to buy. Ultimately, this is the difference between outstanding marketing and mediocre marketing.

Posted Sep 03, 2018

Expansion of enterprise content marketing platform aggregates SEO, social trend, rank tracking, and share of voice data to help marketers optimize content for search.

Posted Aug 30, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

Most people (67%) consider content marketing 'useful and valuable,' which is why when they interact with content published by a company online, they are more likely to purchase its products or services.

Posted Aug 28, 2018

When fake news threatens real news, the origin of content begins to matter more. It's no longer a question of how you can use content to enhance consumers' perception of your brand and their trust in it—it's a necessity.

Posted Aug 23, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Content marketing is the engine that drives online marketing success. It's the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it's why many companies spend 25% or more of total marketing budgets on the tactic.

Posted Aug 21, 2018

Return Path's 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

Posted Aug 16, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

Grow or die. We hear it so much that it has become normal. Every day, and every minute, organizations across the world are being snapped up or are snapping up entities. Often, domestic companies are looking to grow globally, which dramatically affects the information we provide our audiences.

Posted Aug 09, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Today, I want to talk to you about Instagram dogs (#dogstagram). "But this is the global content issue," you'll say. You're right; it is. But what is more globally beloved than pets on social media? "Nothing" is the only acceptable answer.

Posted Aug 07, 2018

Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.

Posted Jul 26, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

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