News Item

PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console.
Posted Nov 21, 2016
Evergage, a real-time personalization platform company, unveiled Evergage Guardian, a solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations, and proactive suggestions for improving digital interactions with customers across websites and mobile apps.
Posted Nov 18, 2016
xAd, Inc., a provider of location intelligence that drives sales, announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps, WeatherBug.com, and WeatherBug connected TV assets.
Posted Nov 18, 2016
Email marketing software provider Delivra has unveiled the next step in its platform, which provides users expanded Eventbrite integration, advanced reporting, and more powerful marketing automation. With so many companies utilizing Eventbrite to manage events, Delivra has enhanced its existing integration with the event management software to include the tools necessary to send personalized and compelling event communications.
Posted Nov 18, 2016
SDL announced a new solution to address the adaptation, management, and delivery of global omnichannel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services, and Content Production Services.
Posted Nov 17, 2016
Kaltura, a video technology provider, announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising, and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.
Posted Nov 17, 2016
Verint Systems Inc. announced that it has extended its Customer Engagement Optimization portfolio through its acquisition of OpinionLab, a provider of continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by brands to optimize web and mobile customer experiences and engagement.
Posted Nov 17, 2016
Wise Data Media, a data-driven, cloud marketing, and prediction management platform provider, announced the launch of Wise Content, a text to video technology that creates a new medium for your information quickly and efficiently.
Posted Nov 17, 2016
Connotate, Inc., a web data extraction platform provider for the information services industry and data-centric businesses, announced an $11 million Series B-1 financing led by Long River Ventures, with participation from existing shareholders .406 Ventures, Castile Ventures, Fernwood Funding LLC, Prism Ventures, and other angels.
Posted Nov 17, 2016
WPS Office Software, an office productivity suite for PC and mobile devices, announced new features in the iOS version of its complete office productivity suite, offering iPhone users capabilities for greater productivity and convenience through advanced file sharing, presenting, and recording features.
Posted Nov 15, 2016
SDL, a provider of global content management and language translation software and services, announced the sale of its Campaigns business to Alterian Holdings LLC and its subsidiary undertakings, an acquisition vehicle owned by affiliates of Allomer Capital Group LLC. Additionally, SDL announced two solutions for managing the complete global content lifecycle from creation through translation and delivery.
Posted Nov 14, 2016
WP Engine, a company that powers digital experiences for websites and applications built on the WordPress platform, announced its integration with Payment Request, a new API for the open web that allows one-tap checkout for buyers when visiting e-commerce sites.
Posted Nov 14, 2016
Research and advisory firm Forrester and Verint Systems Inc. announced a partnership designed to provide a holistic approach to customer experience (CX) measurement and management.
Posted Nov 10, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, today that it has released Semantria for Excel 5.0, a text analytics add-in for Microsoft Excel to help companies gain better insights from surveys and ultimately improve business outcomes.
Posted Nov 08, 2016
kasitoko has developed a free technology platform that spreads ad messages related to influencer campaigns through social networks to promote products or services. After several months of development, kasitoko's technology is being tested by 15 influencer marketing networks across France, UK, Italy, Switzerland, Holland, Mexico, Colombia, Ecuador, and the United Arab Emirates.
Posted Nov 08, 2016
Kentico Software, a software company, announced Kentico Cloud, its new cloud-first digital experience platform. As companies go through digital transformation, they need more agile tools that shorten time to market.
Posted Nov 08, 2016
The vjoon Storage Engine aims to handle vast amounts of data and restore the database promptly in the event of a failure.
Posted Nov 08, 2016
InMobi, a mobile advertising and discovery platform, announced the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi's global platform comprising of 1.5+ billion unique mobile devices.
Posted Nov 08, 2016
RightSmith Group, a licensing and management company of high-value media rights, has partnered with Universal Studios to distribute stock footage video content to its global customer base, which includes advertising firms, as well as creative, digital, and marketing agencies.
Posted Nov 03, 2016
Scribd, an ebook subscription company, says members can now read articles from their favorite magazines on Scribd.
Posted Nov 03, 2016
Remote.co, a resource for remote companies and professionals interested in or already embracing remote work, launched a new section that features insight from experienced remote workers themselves.
Posted Nov 03, 2016
Vibrant Media has made its new In-View video, rich media, and static image formats available programmatically. The In-View range joins the In-Text, In-Image, and Adhesion banner formats in Vibrant Media's portfolio of programmatic native ads.
Posted Nov 03, 2016
Dell EMC Enterprise Content Division (ECD), a provider in the enterprise content management industry, introduced the Dell EMC LEAP Platform, a next-generation content management platform featuring a deep set of enterprise-grade content services that allow customers and partners to create their own apps, extend off-the-shelf LEAP apps, and integrate with third-party ISVs.
Posted Nov 03, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.
Posted Nov 01, 2016
Social video creation platform Wochit announced receipt of $13 million in funding, with investment from media giants ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC, and Cedar Fund.
Posted Nov 01, 2016
As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. DMA also announced the election of new officers and Board members.
Posted Nov 01, 2016
At Streaming Media West, EuclidIQ, a provider of video compression products, announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.
Posted Nov 01, 2016
When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop is rebranding accordingly. It is now Wyng.
Posted Oct 31, 2016
InMobi, an independent mobile advertising and discovery platform, announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network.
Posted Oct 31, 2016
For weeks speculation has abounded about who might buy Twitter. Microsoft, Facebook, and Google were all thought to be potential purchasers but those dreams have fizzled and Twitter is making major adjustments. The company has announced that it will close Vine—its once popular short video app—and lay off 9% of its workforce.
Posted Oct 28, 2016
Qubit, a provider of context-driven customer experiences, announced the deployment of its machine learning engine as part of its industry-leading digital experience management (DXM) platform, along with several major updates.
Posted Oct 27, 2016
A recent commissioned study conducted by Forrester Consulting on behalf of commercetools confirmed traceable business benefits of content commerce strategies. More than half (51%) of companies who have combined their content and commerce strategies say increased sales are a main driver. However, the study also exposes the technological and organizational challenges that need to be overcome to capitalize on content commerce in the long term.
Posted Oct 27, 2016
he results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.--with support from Opinium Research LLC, and research and advisory firm IDC--identifies a tipping point between digital and traditional customer service.
Posted Oct 27, 2016
To provide actionable Snapchat data, Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, is launching out of beta.
Posted Oct 27, 2016
BloomReach, a machine-learning driven e-commerce personalization platform, acquired Hippo, an open-source enterprise content management provider.
Posted Oct 27, 2016
Searchmetrics expanded its pilot program for its agile content development platform. The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings.
Posted Oct 25, 2016
MediaMath, an independent programmatic company for marketers, announced the integration of Google DoubleClick Ad Exchange's (AdX) Programmatic Guaranteed product.
Posted Oct 25, 2016
Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, released a new report, "How Millennials Actually Want Brands to Engage with them." Most consumers prefer brands to communicate with them via email, rather than through social media channels.
Posted Oct 25, 2016
Cision announced the launch of its new integrated platform, the Cision Communication Cloud. The new offering brings the power of the cloud to earned media and incorporates many of Cision's award-winning technologies into one integrated platform, providing an way to connect, scale, and accurately measure the impact of earned media communications.
Posted Oct 25, 2016
Atypon's Literatum, an online publishing platform, announced its integration with Kudos, the web-based service that maximizes the discoverability of journal articles and other academic content. The integration includes a special enhancement to Kudos to facilitate data loading from Literatum.
Posted Oct 20, 2016
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach "the right audience, with the right offer, at the right time."
Posted Oct 20, 2016
Ingenta, a software provider to the publishing industry, launched Ingenta Open, a new hosting platform solution and discovery portal designed exclusively for Open Access content.
Posted Oct 20, 2016
Copyright Clearance Center, Inc. (CCC), creating global licensing and content solutions that make copyright work, announced the launch of RightFind Music, a search and file management website designed to help customers find, download, and manage music from APM Music's collection of more than 500,000 tracks licensed for use in presentations and video.
Posted Oct 20, 2016
Vistaar Technologies, Inc., a provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, announced a partnership on a global pricing initiative to drive optimized price management of Open Road's ebook catalog.
Posted Oct 20, 2016
OnBrand Grader is a free marketing tool, powered by Bynder,that grades a brand's website against four criteria: consistency, message, visibility and accessibility. It can analyze any brand's website using its domain name, generating a report and an overall score out of 100. The tool is designed to help marketers understand and improve their visual website branding.
Posted Oct 20, 2016
LiveWorld, Inc., a social customer experience company, announced the launch of its new chatbot management tools for Facebook Messenger. This next-generation software enables brands to optimize interactions with customers at scale by enabling chatbots to automatically handoff to live human agents when needed and with contextual relevance.
Posted Oct 20, 2016
Advantage Media announced the launch of its new business unit, resulting from the rebrand of a homegrown group within the Advantage Solutions family. The new group focuses on cross-channel digital media solutions that drive innovation in shopper marketing.
Posted Oct 18, 2016
Clickky has launched a Self-Serve Platform for advertisers tailored to the needs of app developers, agencies, and networks. The result is an all-in-one platform, which incorporates automatic tools that will help simplify ad campaign launch and management and optimize daily routine.
Posted Oct 18, 2016
Cylo has announced the launch of Allexis ePublishing, a new online platform designed to help publishers manage and sell their digital content, and connect with book buyers around the world.
Posted Oct 18, 2016
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