News Item

The Financial Times, in partnership with Bank of Tokyo-Mitsubishi UFJ, a member of MUFG, will extend its free access to FT.com for all 16-19-year-old school students globally. Individual schools can register at ft.com/intlschools
Posted Jan 25, 2018
OverDrive announced that 58 library systems set a new record for lending 1 million ebooks and digital audiobooks in 2017. This milestone reaffirms the consistent growth of digital lending in the library and represents a significant increase from the 49 that reached 1 million checkouts in 2016. The libraries are based in the U.S., Canada, Singapore and New Zealand.
Posted Jan 25, 2018
This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.
Posted Jan 23, 2018
Reflektion, an AI-powered personalization platform for the retail industry, announced its behavioral email solution and new strategic partnerships with two premier solutions in the email marketing space: Oracle Responsys and Bronto. The solution, complete with individualized email triggers such as abandoned cart and abandoned browse, among others, equips retailers to deliver engaging and relevant email experience.
Posted Jan 23, 2018
Skyword, a content marketing software and services company, released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword's Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among the highest-performing content marketers. These provide a roadmap for marketers seeking to transform their teams for story-centric marketing.
Posted Jan 23, 2018
Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the digital marketing suite from ELAINE. ELAINE SIX combines the customer-centric approach of CRM with state-of-the-art marketing capabilities. According to the company, real-time capabilities and automation enable optimum individualization of the message, depending on the time, context, and content.
Posted Jan 23, 2018
Reuters, an international multimedia news provider, announced that customers will now have access to expanded sports content through partnerships with Field Level Media and Opta. The new content from Field Level Media and Opta add to Reuters' existing suite of global sports coverage.
Posted Jan 23, 2018
Social video creation platform, Wochit, reports that Facebook's de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly 300 brands.
Posted Jan 18, 2018
IDKA says it is a different kind of social platform, built from the idea that something is wrong in a society where privacy and integrity have lost their values. For years now the constantly expanding role of internet in our lives combined with more business models built on data as a commodity has undermined our privacy. But there is always a counter movement.
Posted Jan 18, 2018
After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers' data so hyper-relevant ads can be displayed to extremely targeted consumers and candidates.
Posted Jan 18, 2018
As debates rage over trust in news, the power of misinformation, and the impact of social media, a new Gallup-Knight Foundation report shows that Americans believe the news media have an important role to play in our democracy - yet they don't see that role being fulfilled.
Posted Jan 18, 2018
Purdue University will lead a new national center to develop brain-inspired computing for intelligent autonomous systems such as drones and personal robots capable of operating without human intervention. The Center for Brain-inspired Computing Enabling Autonomous Intelligence, or C-BRIC, is a five-year project supported by $27 million in funding from the Semiconductor Research Corp.
Posted Jan 18, 2018
Video content has quickly surpassed all other trends in digital marketing when it comes to consumer engagement. That's why Smart1 Marketing announced a partnership with global visual content platform Slidely. The companies say this partnership will harness the power of video and make it accessible and affordable to small businesses in an effort to drive their online, digital marketing efforts.
Posted Jan 18, 2018
Sitecore, a provider of experience management software, announced Sitecore Experience Commerce 9 at NRF 2018: Retail's Big Show. The company says the latest version of Sitecore's commerce solution is the only cloud-enabled platform that natively integrates content and commerce so brands can fully personalize and individualize the end-to-end shopping experience before, during, and after the transaction.
Posted Jan 16, 2018
Evergage, Sophelle and, One Step Retail Solutions announced an alliance to empower retailers to offer a unified and personalized experience for each customer across all digital channels and customer touchpoints, and during an in-store engagement. The partnership combines Evergage's real-time personalization technology and full customer data platform with in-store and online data integrated by One Step Retail Solutions and Sophelle's agency services, specifically designed for retailers.
Posted Jan 16, 2018
eGain, a provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. The user population on leading messaging apps has already surpassed the user base on social networks. Facebook Messenger alone boasts of 1.3 billion users. According to Forrester, Facebook and Facebook Messenger together represent 16% of the time consumers spend on apps.
Posted Jan 16, 2018
GRM Information Management, a provider of data management, has introduced what it calls a powerful actionable analytics tool, capable of revolutionizing the way that companies get real-time insights into business-critical data trends - and how they use that information to drive competitive advantage in the marketplace. GRM's new actionable analytics solution concurrently analyzes internal company data and external data sets to create insights that can trigger immediate business alerts that are capable of dramatically impacting business outcomes.
Posted Jan 11, 2018
With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. In fact, 70% of consumers prefer email for brand communications. But it can be difficult for marketers to evaluate an email campaign's performance objectively, as goals and expectations can vary for different types of email campaigns.
Posted Jan 11, 2018
The Atlantic's consultancy and creative agency, formerly known as Atlantic Media Strategies, is unveiling a new name and brand— Atlantic 57. According to the announcement, the new name more fully embodies the agency's industry-leading work, and it more closely aligns it with the legacy of The Atlantic.
Posted Jan 11, 2018
Ex Libris, a ProQuest company, and HighPoint Solutions announced a strategic partnership that will provide a student app for the digital-native generation at institutions of higher education. The joint product will deliver consolidated functionality covering administration and student life, and will facilitate teaching and learning via users' mobile phone and, simultaneously, a web portal.
Posted Jan 11, 2018
TimefireVR, Inc. announced investing in the cryptocurrency Ethereum as part of the Company's shift in corporate focus towards strategic investments in cryptocurrency and potential acquisitions of blockchain technology businesses. Ethereum is a leading blockchain platform for Decentralized Applications ("DApps") that run on a peer-to-peer network of computers instead of on one single computer or server.
Posted Jan 09, 2018
The Qtum Foundation announced that it will join forces with 360 Blockchain Research Center, and the BTN Foundation to form China's first-ever blockchain technology laboratory, as part of the efforts to promote the development and commercialization of blockchain technology.
Posted Jan 09, 2018
Zia Consulting, Inc., a provider of Content Solutions and Intelligent Document Capture business solutions, has announced a strategic technology partnership with ASG Technologies, a leading provider of proven solutions for information access, management, and control. Through this partnership, Zia will offer ASG's Mobius content solutions system to enterprises looking to store and secure its high-value content on-premise, hybrid, or in the cloud.
Posted Jan 09, 2018
Oath, a subsidiary of Verizon introduced the first Brand Love Index, a new research study revealing key factors that drive consumers to love brands. Oath worked with Kantar Consulting, a division of Kantar, to analyze data from more than 150,000 consumers across 13 countries, to define six drivers of brand love that span industries, age, gender, and nationality, with results of what actually moves consumers.
Posted Jan 09, 2018
TrafficLand, a V2I aggregator of live traffic video, announced an agreement with Weather Telematics to integrate and resell its proprietary all hazards and predictive weather data designed to improve mobility safety, media reporting and public agency situational awareness.
Posted Jan 04, 2018
Smartling, a translation technology and service, announced a new industry awards program that recognizes freelance translators and language service providers (LSPs) for their translator excellence. Coupled with Smartling's Translation Management Platform, human translators deliver indispensable services that help global brands connect with customers around the world in their native languages.
Posted Jan 04, 2018
Stareable is dedicated to helping creators collaborate and get discovered as part of its mission to create a community around great web series. It's helped thousands of independent filmmakers
Posted Jan 04, 2018
Zesty.io announced the startup has topped off $2.8 million in funding with the addition of $1.5 million in fresh equity raised to capitalize on a multi-billion dollar market opportunity. The new round was led by ClearVision Equity Partners, a micro-cap equity firm that provides strategic capital and sophisticated resources to emerging and growth-oriented companies.
Posted Dec 19, 2017
Fyber, a programmatic trading technology platform, has partnered with Innovid, a video marketing platform, to scale programmatic supply of VPAID video ads on mobile and in-app on its Video Advertising Monetization Platform (VAMP). Fyber's proprietary in-app video player can now respond to the growing programmatic dollars going to mobile apps .
Posted Dec 19, 2017
Bidalgo, a provider of ad creative automation software and services for app marketers, and AppsFlyer, the provider of mobile attribution and marketing analytics, unveiled a Full-Funnel Attribution solution for Apple Search Ads.
Posted Dec 15, 2017
Tubi, a free streaming TV and movie network, launched its Content Personalization Engine to help solve the discovery problem associated with VOD. Tubi will leverage new Artificial Intelligence and Deep Learning technology to program and personalize its VOD service, making it, according to Tubi, the only free streaming service (AVOD) with a personalization engine.
Posted Dec 14, 2017
Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced he launch of Lexalytics AI Assembler, a new machine learning platform that aims to simplify and accelerate the process of gaining insights from the large quantity of natural language data inundating the enterprise. Lexalytics is also launching a limited-availability beta release of Semantria Storage & Visualization, a content storage, aggregation, search, and reporting framework.
Posted Dec 14, 2017
dodl.es announced that the beta release of its social animation app is now available on mobile devices to partnering artists, animators, press, social influencers, educators, digital marketers, autism community partners and to backers who signed up via crowdfunding campaigns.
Posted Dec 14, 2017
"Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions?" That is the primary question explored in the latest original research from The 614 Group as the independent group surveyed and met with 60 key executives at the nation's top media buying and selling organizations. If the opinions and plans of those surveyed are indicative, pressure for a new model will only intensify as today's digital environment and programmatic options remain lacking.
Posted Dec 14, 2017
Heartbeat, a two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding of $2.9 million to date, Heartbeat's existing investors, including Right Side Capital Management also contributed to this seed round.
Posted Dec 12, 2017
Engage, providers of design and development of web and mobile solutions for enterprises, announced the availability of its new association management software (AMS), Engage AMS. The fully-integrated solution combines an AMS, content management system (CMS) and customer relationship management (CRM) within Engage's user-friendly, intuitive design to enable streamlined online interactions.
Posted Dec 12, 2017
Spokata, a mobile audio platform for real-time news, announced the launch of its website and iOS app. Spokata streams real-time audio content from over 100 verified digital news sources, using a combination of its proprietary algorithms and Polly, an Amazon AI text-to-speech service.
Posted Dec 12, 2017
Socialbakers, an AI-powered social media marketing platform, announced the addition of performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries, and regions.
Posted Dec 07, 2017
LoopMe conducted cross-Atlantic research with Censuswide to look at US and UK consumers views on their data, ahead of the GDPR implementation in May 2018. US consumers believe that their data is worth $244 per year. Despite a high price tag, many consumers feel uninformed about their data - 31% of US respondents and 51% of their UK counterparts did not feel informed enough to give a value on their data.
Posted Dec 07, 2017
Blis, a provider of advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyze consumer behavior--from audience profiling, to exposure, to attribution--by capturing and activating mobile movement data.
Posted Dec 07, 2017
dataxu, a software provider for marketing professionals, announced the launch of Open AI for Ads, an industry-first initiative that enables users of its Touchpoint DSP to dramatically improve campaign performance by utilizing artificial intelligence powered by high-quality, proprietary data sets. The first algorithm included in Open AI for Ads is powered by data from Oracle Data Cloud.
Posted Dec 07, 2017
Quark Software announced it has acquired Docurated, the creators of enterprise sales enablement solutions. Since its inception in 2012, Docurated has worked on SaaS-based enterprise sales and marketing software. Quark will integrate Docurated with Quark's content automation platform to enable sales teams to easily identify and deliver meaningful content to customer prospects.
Posted Dec 07, 2017
Vidyard, a video platform for business, says it is making it easier than ever for B2B marketers to attract, engage, and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement, and lead conversion.
Posted Dec 07, 2017
Letingtech announces the launch of LET Glass, AI glasses supported by military bone conduction technology. LET Glass revolutionizes the way you control your smart home. It frees your hands from physical handling of your devices and immerse you in a smart world with the easiest operating mode.
Posted Dec 06, 2017
Amobee, a global digital marketing technology company serving brands and agencies, announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with high quality inventory to more effectively reach target consumers.
Posted Dec 05, 2017
Anodot, the AI-powered analytics company, announced the launch of AI Analytics for Retail. Anodot's AI-powered data analytics system -- with multiple patents pending -- uncovers incidents in real time, revealing glitches that would cost retailers millions in lost revenue, and identifying opportunities.
Posted Nov 30, 2017
DECENT, a global provider of blockchain technology, has teamed with Pivotal Entertainment as its official U.S. business partner. Pivotal, specializes in navigating the media and technology landscape, will engage with the film, television, music, publishing and fashion worlds to demonstrate how DECENT's new blockchain-enabled platform will revitalize their industries.
Posted Nov 29, 2017
Receptiv, a video advertising platform delivering brand experiences across premium mobile environments, announced the launch of Reveal -- a new mobile web outstream product deployed across over 40 key mobile publishers. Reveal is an outstream video product built specifically to comply with the IAB's LEAN (Light, Encrypted, Ad choice supported, and Non-invasive) principles and the Coalition for Better Ads' initial standards.
Posted Nov 21, 2017
Aprimo, a provider of marketing operations and digital asset management technology, announced new features to its Marketing Productivity solution. The enhancements represent Aprimo's latest advancements to take manual work out of the modern marketer's job to drive intelligent marketing work management.
Posted Nov 21, 2017
Squarespace released a completely redesigned mobile analytics platform that lets customers dive deeper into their website's analytics. With newly optimized features (listed below), this release is essentially an entirely new app that brings our desktop analytic capabilities to mobile.
Posted Nov 21, 2017
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