News Item

Exact Editions, has launched a new digital books service. In partnership with four publishers, Exact Editions is using its expertise to deliver books in a new digital format, specifically aimed at the institutional market. The service launches with a range of books for the academic market, with titles across a variety of genres: history, literature, poetry, ecology, sociology, and biography, published by Carcanet, Seren, Liverpool University Press, and Permanent Publications.
Posted May 17, 2016
Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle. In fact, the millennial generation takes the lead in decision-making power for B2B purchases and has research power when short-listing technology solutions, according to a survey released by Arketi Group, a high-tech B2B PR and digital marketing firm.
Posted May 12, 2016
GI Insight, the customer insight people, have introduced new standards in multi-channel marketing with their platform, GI Campaign which offers users the ability to identify and capture customer behaviour; segment customers into different behavioral groups; apply a built-in decision engine that delivers personalized messages for each customer; automatically set up programmatic communications that activate email messages in real-time triggered by customer action.
Posted May 12, 2016
Akoonu, Inc., a strategic marketing platform for account-based marketing and selling, announced the expansion of its integration capabilities and Content Planning module. Akoonu says its expanded MA and CRM integrations and new content inventory and mapping features, coupled with its existing capabilities for buyer-centric marketing, empower B2B marketers to understand, attract, and engage all the people involved in making a buying decision in an account so they can effectively execute their ABM strategy.
Posted May 12, 2016
Translations.com, a provider of language services and translation-related technologies and a division of TransPerfect,announced a partnership with the digital design and engineering agency Third & Grove, which specializes in CMS integration and e-commerce solutions.
Posted May 10, 2016
Fluent, LLC, an IDI company and a provider of people-based digital marketing and customer acquisition, released a new research report entitled, "Marketing to Women: 2016". The report covers a range of topics of interest to business-to-consumer marketers, spanning everything from which types of media American adult women are most likely to find influential in their shopping decisions, to the growing roles of social media and mobile apps in product discovery, research, and purchasing.
Posted May 10, 2016
Adobe unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding, and servicing across the customer journey. Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms--a key part of Adobe Marketing Cloud--helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms.
Posted May 10, 2016
EMC's Enterprise Content Division announced EMC Leap (formerly Project Horizon) and InfoArchive 4.0. EMC LEAP is a suite of purpose-built, cloud-native content apps. Unlike other offerings in the market, EMC LEAP says its apps deliver enterprise-grade content management capabilities combined with the most intuitive user experience for diverse business use cases.
Posted May 10, 2016
Publicitas, an international media and advertising services company, has introduced 360 view and 360 video advertising formats to Publicitas Mobile. The company says the immersive formats provide brands with invaluable data, high levels of consumer engagement, as well as visibility and responsiveness to the programmatic world. These interactive formats give brands detailed campaign results through a premium, fully managed service, responding to the industry issue of performance measurement.
Posted May 05, 2016
ScribbleLive, a provider of content, marketing, and publishing technology announced key updates to its Engage product, a solution brands and publishers use today to create and publish content experiences to drive audience engagement. The ScribbleLive Engage product announcement highlights the changing landscape for both publishers and brands.
Posted May 05, 2016
Tapjoy, a monetization platform for the mobile world, and Rubicon Project, which operates a large advertising marketplace, announced the launch of the Tapjoy Private Exchange, which for the first time opens up Tapjoy's premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project's leading Orders platform.
Posted May 05, 2016
Copyright Clearance Center, Inc. (CCC), a firm dedicated to creating global licensing and content solutions, has acquired London-based Ixxus, a software professional services firm and provider of publishing solutions. With offices in the UK, US, Spain, and Romania, Ixxus is now a wholly-owned subsidiary of CCC. Terms of the deal were not disclosed.
Posted May 05, 2016
Translations.com, a privately held provider of language services and translation-related technologies and a division of TransPerfect, announced an integration with Zendesk, a cloud-based customer service software platform. GlobalLink Connect for Zendesk is designed to streamline the process of providing in-language global customer support by automating tasks related to content export/import and reducing client-side project management.
Posted May 05, 2016
Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.
Posted May 03, 2016
Liferay, Inc., which makes software for enterprises, announced the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer.
Posted May 03, 2016
FXHOME released all-in-one video editing and visual effects software HitFilm 4 Express designed to enable a new generation of online creators. Available for free, the technology gives YouTubers the ability to make bigger and better content than ever before; from music videos and Let's Play videos to action movies with blockbuster-quality visual effects.
Posted May 03, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced the launch of a proprietary CMS for its social selling platform. The CMS allows companies to upload, organize, manage, and publish assets for sales and marketing in addition to the expert third-party content that they rely on to engage potential customers. Recent studies have revealed that 78% of salespeople using social media perform better than their peers who have yet to make the leap. The new Trapit CMS streamlines social selling from end-to-end, and helps marketers and sellers leverage content for every stage of the buyer's journey.
Posted May 03, 2016
Qubit, a pioneer in delivering data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform that promises to mark a major evolution in the way marketers understand, segment, and target online customers. In a challenging ecommerce landscape where customers expect increasingly better experiences, exceeding expectations has become business-critical. Qubit says its updated Digital Experience Management (DXM) platform will enable companies in any industry to put customer insights to work faster and more effectively.
Posted Apr 28, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.
Posted Apr 28, 2016
While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe.
Posted Apr 28, 2016
The Edition Digital Smart Digital Publishing System is a comprehensive solution for creating, managing, distributing and monetizing digital content. It recently introduced an upgraded version of its signature digital publishing platform.
Posted Apr 28, 2016
LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.
Posted Apr 26, 2016
Retailer Web Services (RWS) announced the release of WebFronts Level 4, the latest version of RWS's proprietary digital marketing software developed exclusively for independent durable goods retailers. WebFronts Level 4 says it combines the compelling web design and robust e-commerce functionality RWS retailer customers have come to expect with enhanced end-to-end security, prospect and customer profiling, and sophisticated marketing automation features.
Posted Apr 26, 2016
Altmetric announced the launch of Altmetric Badges for Books, enabling publishers to provide an at-a-glance summary of the online attention a published book and its individual chapters have received. Now available on content that is identified by ISBN, the distinctive Altmetric donut badges and associated details page provide authors, editors, and readers with a real-time record of mentions from mainstream media, public policy documents, online reference managers, blogs, social media, and post-publication peer review platforms.
Posted Apr 26, 2016
With more and more marketers seeking out elusive Millennials and Generation Z, Literally Media has been formed to provide marketers with a technology-driven publisher targeting these coveted demographic segments. Cheezburger was formed by Ben Huh in 2007 after he purchased "I Can Has Cheezburger", a site famous for its cat pictures overlayed with text, and transformed it into a blog network focused on humor with a company mission to "Make The World Happier for 5 Minutes a Day."
Posted Apr 26, 2016
JUICE Mobile announced the launch of Nectar Futures, which it says is the industry's first futures market designed for mobile advertising. The goal is to allow advertisers to secure premium, guaranteed mobile inventory for the future. With Nectar Futures, advertisers are guaranteed premium mobile inventory across multiple formats, and publishers gain new revenue from upfront buys and control over their sales. Nectar Futures complements Real Time Buying (RTB), individual guaranteed Programmatic Direct (PD) buys (available through Nectar Direct) and traditional Direct Sales. JUICE Mobile says Nectar allows buyers to minimize cost, delivery and quality risks inherent in the real-time exchanges.
Posted Apr 26, 2016
Jahia Solutions Group, a provider of Digital Experience Management (DXM) solutions for chief marketing officers (CMOs) and chief information officers (CIOs), announced a strategic worldwide partnership and integration with Translations.com, a privately held provider of language services and translation-related technologies. With Translations.com, Jahia now offers human translation services to global brands building personalized, one-to-one digital experiences for their global customer communities. In addition, the companies say the alliance speeds time-to-market and effectiveness of new global campaigns for CMOs looking to accelerate customer acquisition, engagement, loyalty, and revenue.
Posted Apr 26, 2016
Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.
Posted Apr 21, 2016
A new global survey finds that consumers are increasingly worried about their online privacy and security, especially when it comes to ‎how their personal data is handled by private corporations and governments. The survey commissioned by the Centre for International Governance Innovation (CIGI) and conducted by global research company Ipsos across 24 countries finds that a majority of global citizens (83%) believe that there need to be new rules about how companies, governments, and other users use personal data.
Posted Apr 21, 2016
Google Play Music aims to give listeners the right music for a particular mood or activity, and now it is adding podcasts to its list of recommendations.
Posted Apr 21, 2016
Skyword Inc., a content marketing technology and services company, announced the launch of Skyword Digital Asset Manager, which allows marketers to find and efficiently manage all of their digital assets globally. The company says the focus on digital asset management is driven by Skyword's clients, many of whom lead marketing organizations at large companies and stand in the middle of siloed product divisions and regional offices.
Posted Apr 19, 2016
HookLogic, a provider of performance marketing for brands, announced that it received an investment from LUMA Capital Partners, the recently formed venture capital fund of LUMA Partners, an investment bank known for its strategic industry maps known as LUMAscapes. HookLogic is one of the first investments of the fund.
Posted Apr 19, 2016
Unreel Entertainment, a startup which catalogs trending video data, announced the official launch of its white-label video streaming and distribution platform Unreel.me to help creators, MCNs, and publishers establish their own fully-branded homepages and video networks. To complement the launch, Unreel also unveiled the $1 Million Creator Appreciation Fund for early adopters to receive 100% of the platform's initial revenue up to $1 million.
Posted Apr 19, 2016
Adoption of people-based advertising among North American brands and media buyers is rising quickly as they experience superior return on ad spend from addressable media campaigns. This is among the key findings of the first-ever North American survey on the topic of addressable media. The survey was conducted by Econsultancy and Signal, a provider of real-time, people-based marketing.
Posted Apr 14, 2016
Xillio, expert in the analysis, transformation and migration of unstructured data, announced version 3.0 of its Content ETL Platform. The new version of the platform is based on a completely new architecture including a new scripting language, which aims to make the platform much more stable and scalable. Also introduced in this version are the Universal Data Model and a new database (MongoDB). The platform is prepared to deal with the growing amount of content, and allows organizations to make quick changes in their information landscape.
Posted Apr 14, 2016
Serial episodic publishing, a mainstay of publishing in Victorian literary magazines, is back in fashion due to 21st century technology according to research by The London Book Fair. With 90% reading on mobile phones, young readers and writers have led the explosion in growth of readers and writers of serial episodic fiction. With over two thirds of regular readers in the 18-23 age group reading serial fiction and 41% reading it on a monthly basis.
Posted Apr 14, 2016
SparkPost and Boomtrain have teamed up to offer users a best-of-breed experience by delivering 1:1 personalized emails. Boomtrain's machine intelligence supercharges efforts to connect with the right customers, at the right time, using the content most likely to engage each individual.
Posted Apr 12, 2016
IgnitionOne, a global marketing cloud provider, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time in six years, down 5% year over year (YoY). Mobile continues to be the star of search, demonstrating the largest jump in impressions in several years at 19% year over year. Programmatic display is up 10% YoY, with Facebook dominating Google in growth, up 51%.
Posted Apr 12, 2016
According to PQ Media, content marketing is expected to be a $300 billion industry by 2019. Meanwhile, the Content Marketing Institute's 2016 benchmark study shows that more than half of both B2B and B2C marketers aren't clear on what a successful content program looks like within their organization, even though 76% plan to create more content this year than last. Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology--a process to continuously improve the effectiveness of a company's content across the enterprise.
Posted Apr 12, 2016
Limelight Networks, Inc., a global leader in digital content delivery, unveiled the results of its annual State of Digital Downloads report, the latest in its studies of consumer perceptions and behaviors around digital content. The study found nearly half (45%) of consumers are more likely to download digital content of all types than they were a year ago. And the devices to which they are saving movies, television programs, songs, and games may surprise you.
Posted Apr 12, 2016
Searchmetrics announced several new features for its search and content performance software suite, including the ability for online marketers to track and compare how their mobile apps perform in paid and organic searches. Searchmetrics says its Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application's performance against competitors.
Posted Apr 07, 2016
Perfecto Mobile, which specializes in empowering enterprises to deliver high-quality digital experiences, announced the next version of its cloud-based Continuous Quality Lab (CQL) that expands test coverage from mobile web and apps to include web browsers on desktops. The enhancement allows Dev teams to execute and analyze manual, automated, and performance tests for digital channels side-by-side, on desktop browsers and real mobile devices under real end-user conditions.
Posted Apr 07, 2016
According to new research published by Dimension Data in the 19th edition of its annual Global Contact Centre Benchmarking Report, organizations are unclear about who owns, oversees, and manages the digital channels in their contact centres. That's because there's a lack of management focus which impacts the effectiveness of the design of their digital solutions, and by consequence, how customers engage with their businesses.
Posted Apr 07, 2016
Zixi, a provider of broadcast quality contribution, management, and distribution, announced the debut of ZixiFY, a new cloud-based content delivery platform for the highest quality contribution to a content distribution network (CDN). ZixiFY is designed to reliably deliver live broadcast quality video from a Zixi enabled origination point including camera, encoder, phone, or tablet at any location to any device leveraging Zixi's proven protocol. Broadcasting and media organizations looking for cost-effective solutions to help engage viewers and generate revenue with high-quality live streaming content now have access to Zixi's cloud-based software platform.
Posted Apr 07, 2016
The Atlantic's CityLab has introduced CityLab Latino, a Spanish-language version of the English-language CityLab you've already come to know. It's also the result of a new partnership with Univision Digital. You can find the site, which is also accessible at Univision.com, at citylablatino.com.
Posted Apr 07, 2016
CrownPeak, a cloud-based Digital Experience Management (DXM) platform provider, announced that it has merged with UK-based ActiveStandards, a pioneer in the enterprise Digital Quality Management (DQM) market. The combined company will provide clients with a cloud-first DXM platform that features built-in DQM. In connection with the merger, the company has confirmed a $50 million investment by K1 to support the anticipated re-launch as well as future product enhancements.
Posted Apr 07, 2016
Smartling announced that it has acquired Techstars accelerator alumnus Jargon, a mobile technology company that provides an easy way for global brands to localize their mobile applications. The acquisition augments Smartling's Global Fluency Platform, enabling the company to empower global brands with instant, over-the-air localization of mobile apps and on-device quality assurance (QA) testing. Now the world's most ambitious brands will have the ability to easily capture all the nuance and character of their content in their mobile applications, so they look and feel local to global audiences.
Posted Apr 07, 2016
Managing Editor Inc (MEI), a provider of digital and print publishing and workflow solutions, announced a partnership agreement with Twixl media of Belgium. Twixl media is the creator of Twixl Publisher, the digital publishing platform that allows organizations to create mobile content starting from InDesign, to build tablet, phone, and web apps, and to distribute your content in the app stores or in-house.
Posted Apr 07, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that it is launching Salience for Android, a native text analytics package for a mobile operating system. With Salience for Android, application developers can now offer mobile users sophisticated natural language processing (NLP) and analytics to any app that uses text--email, SMS and chat, reviews, comparison shopping, social media, travel, hospitality, and more--to gain immediate insights and useful information to improve productivity and simplify day-to-day activities. By providing native text analytics, all processing stays local on the phone so analysis results never go back to the cloud, ensuring end-user privacy.
Posted Apr 07, 2016
CoreMedia, a digital experience (DX) company, announced the official validation of its integration with the IBM Marketing Cloud, a cloud-based digital marketing platform that provides email marketing, lead management, and mobile engagement solutions. This integration builds on the capabilities of its existing CoreMedia LiveContext solution, which augments IBM-powered web stores with content and digital asset management capabilities-and extends it to support omni-channel digital marketing.
Posted Apr 07, 2016
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