News Item

Playwire Media, an online representation firm for reaching gaming and entertainment enthusiasts, announced a partnership with Gateway Media, a St. Louis-based publishing house that owns a portfolio of entertainment and culture websites. Through this deal, Playwire Media will represent all eleven of Gateway Media's publishing brands.
Posted Jan 05, 2016
Facebook has announced the addition of a Transportation option to its Messenger app, and its first partner is Uber. Facebook made the announcement in its newsroom, saying, "To get started, download the latest version of Messenger. Then, from within a conversation, tap the more menu and choose Transportation. You can also search directly for Uber - our first partner - and tap the car icon to request a ride. From there, you'll receive updates on your driver's status and notify your friends that you've called a ride."
Posted Dec 17, 2015
Ingram Content Group announces the acquisition of Aer.io, a service that allows publishers, retailers, and authors to sell and fulfill print and digital books directly to readers via their websites, blogs, and social networks. In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors, and booksellers can promote ebooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.
Posted Dec 17, 2015
SaaS customer intelligence company Cintell, creators of the SmartPersona Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found that organizations that exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies that miss lead and revenue targets. In fact, companies that exceed lead and revenue goals are 2.2 times more likely to have and document personas than companies that miss these targets.
Posted Dec 17, 2015
ProQuest, an information solutions provider, has completed its acquisition of Ex Libris Group, a global provider of cloud-based solutions for higher education. The businesses' complementary assets are being integrated, enabling existing services to be enhanced and sparking the creation of all-new solutions that will help libraries seize opportunities in rapidly changing technology, content, and user environments.
Posted Dec 17, 2015
The second annual Global Review of Data-Driven Marketing and Advertising revealed that data is playing an increasingly central role as a pillar of marketing, advertising, and customer experience practice around the globe, with 81.3% of marketers describing data as important to their efforts, an increase from 80.4% in 2014, and 59.3% calling it "critical" to their efforts, up from 57.1% in 2014.
Posted Dec 15, 2015
New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.
Posted Dec 15, 2015
Penton, an information services company, announced the launch of Penton SmartReach Audience Extension, which it says will provide business-to-business marketers with the ability to better target and convert new customers through email and websites. The expanded capability of Penton SmartReach helps marketers reach the company's 20 million business decision makers when they are browsing the web, and reinforce brand messaging across more than 16 major vertical markets.
Posted Dec 15, 2015
Digital Content Next (DCN) released findings from their 2015 DCN Consumer Ad Block Report, research that explores the increasing threat posed by ad blocking software. The report examines consumer attitudes toward ad blocking software, finding that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months.
Posted Dec 15, 2015
Kaltura Inc., provider of a video technology platform, unveiled highlights from its latest State of Video in the Enterprise research study. The research looks at the value organizations place on video and demonstrates the importance of video communication skills for today's workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.
Posted Dec 10, 2015
Boopsie, Inc. announced that it has integrated ZINIO's app for magazine lovers with its mobile platform-as-a-service for libraries worldwide. Since 2006, libraries have partnered with Boopsie to create customized apps that provide users with access to content from major eContent providers.
Posted Dec 10, 2015
Searchmetrics, a provider of search and content performance tools, introduced Link Optimization, a new feature designed to help online marketers work smarter and save time when optimizing the structure of internal links between the pages on their websites. This is a much underrated website optimization process, which, if performed correctly, makes it easier for site visitors to find what they are looking for, increases traffic to important pages, and improves search performance.
Posted Dec 10, 2015
ScribbleLive, a data-driven content marketing platform, announced a new integration with Hootsuite, a widely used social relationship platform, as part of its open platform initiative. The ScribbleLive App for Hootsuite, now available in the Hootsuite App Directory, helps content and social media teams collaborate together to achieve greater reach and engagement with their target audiences.
Posted Dec 10, 2015
SAP SE announced the release of its new SAP Digital for Customer Engagement Solution. SAP SE says this digitally native offering is a simplified cloud customer relationship management (CRM) solution designed to meet the needs of individuals and small teams, but with enterprise-grade capabilities for both sales and customer service. The enhancements in the latest release enable teams to go far beyond traditional CRM offerings by fully integrating sales, marketing, and services capabilities for an all-in-one, end-to-end customer experience.
Posted Dec 10, 2015
CampaignChain, a digital marketing platform, launched in private beta for a limited time. This new open source-based software is not a specific niche marketing software, but rather an uber-aggregation of all online channels and tools for end-to-end digital marketing campaign management.
Posted Dec 10, 2015
SendtoNews announced that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016.
Posted Dec 08, 2015
Kentico Software, a pprovider of content management systems, has just introduced the latest version of its CMS, E-commerce, and Online Marketing platform. Kentico 9 ­- unveiled at the company's Connection User and Partner Conference in Brno -- features a long list of improvements and it's already drawing rave reviews from early adopters.
Posted Dec 08, 2015
Pydio has announced the release of the first dedicated Enterprise Distribution of its open source file sharing and sync platform. Pydio Enterprise Distribution combines the open source Pydio Core project together with a more powerful administration and security console for enterprise users. The new distribution also features software packages for on-premise, private, or public cloud environments, along with options for enterprise support. The new Enterprise Distribution will be available as a free download for up to 10 users, as well as through Pydio's free enterprise trial program.
Posted Dec 08, 2015
SDL announced a new version of SDL Web, a digital experience solution that enables businesses to quickly and easily build and deploy multi-brand, multilingual websites. The offering is built from the roots of SDL's WCM platform, Tridion, and now includes SDL's experience optimization, digital media management and localization capabilities in an integrated platform to help brands go global faster.
Posted Dec 08, 2015
The Media Trust, a leader in monitoring and protecting the online and mobile advertising ecosystem, announced the release of Digital Threat Intelligence (DTI), a real-time threat intelligence feed consisting of information on actual malware attacking websites and internet users via compromised ad tags, and any third-party code used to render websites. DTI's intelligence is generated entirely from The Media Trust's own proprietary ad tag and website monitoring service, which scans and analyzes the website source code, ad tags, third-party domains and any external calls executing on the world's largest, most heavily trafficked digital properties for anomalous, suspicious, or malicious activity.
Posted Dec 03, 2015
Reelio, a provider of leading influencer marketing and data driven platform, announced the launch of Reelio Cares, a new division connecting today's hottest digital stars with non­profits and corporate brands. Non­profit founder and entrepreneur, Ava Kelly, joins Reelio to serve as manager of this initiative.
Posted Dec 03, 2015
Sierraware, a provider of virtualization and security, introduced VMI-in-a-Box, which allows small businesses to secure their mobile apps. This new, consolidated solution makes it easier for organizations to securely host mobile apps in the cloud and keep sensitive data off of mobile devices. VMI-in-a-Box simplifies the deployment of SierraVMI Virtual Mobile Infrastructure by providing an integrated and tested hardware appliance or a virtual appliance for KVM, Xen, and VMware ESX hypervisors.
Posted Dec 01, 2015
More shoppers flocked to major retail sites on both Thanksgiving and Black Friday 2015 than ever before, according to HookLogic--a provider of performance marketing for brands, which says it sees over 43 billion ecommerce searches a year. HookLogic, whose platform includes a network of retailer sites like Walmart, Target, Best Buy, and Macy's, reports that Thanksgiving ecommerce traffic and conversions were up 2.7x and 4.2x, and Black Friday traffic and conversions were 4.5x and 6.2x respectively compared to the October daily average.
Posted Dec 01, 2015
hoopla digital unveiled support for Google Chromecast in the latest app update for Android, and iOS users in the U.S. and Canada. hoopla digital's support for Google Chromecast now connects the device with the service's Android and iOS apps. With the service update, featuring mirroring for enhanced user experience and navigation, public library cardholders can simply tap Google's Chromecast Cast button on a video title within the hoopla digital app to watch on their television at home.
Posted Nov 30, 2015
With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.
Posted Nov 24, 2015
Aquafadas announced that it has launched its Next Gen App, a digital publishing tool for creating branded apps. According to Aquafadas, this tool allows publishers to create branded apps completely online.
Posted Nov 24, 2015
A new study from Juniper Research, finds that the global number of banking apps accessed via smartwatches will reach the 10 million mark in 2017, rising to more than 100 million by 2020. The research found that the use of smartwatches to access "push" banking information services has been steadily gaining traction over the past 12 months. A number of global banks have launched apps for the wrist, while the launch of Apple Watch in April 2015 further accelerated the demand for wearable banking apps.
Posted Nov 24, 2015
Kaon Interactive, a provider of interactive 3D sales and marketing engagement applications, announced three new capabilities aimed at engaging prospects in the ‘now moment,' resulting in a faster understanding of B2B business benefits through the buyers' journey.
Posted Nov 19, 2015
Akoonu, Inc., a marketing strategy platform, released the results of a survey of 100 B2B marketers on buyer personas and buyer's journey maps, including how they impact audience understanding and content marketing. The research compares the responses of marketers who have built personas and journey maps versus those who have not, and pinpoints challenges to using them organizationally.
Posted Nov 19, 2015
Rodale has been undergoing a lot of change. As the company shifts from being a publisher to being a "healthy living company," it also made a change at the top-with president Scott Schulman stepping down and Maria Rodale becoming active in the company once again, according to Folio. And now the company has closed down Rodale Grow, its content marketing group.
Posted Nov 19, 2015
Brands need a clear understanding of how content marketing contributors are performing. Without an accurate, holistic view of their performance, it's difficult to connect the right contributors with the right types of projects, and hard to use actual results to guide decisions. Contently recently launched a new page in the Analytics section of its platform highlighting key metrics for all contributors, including the number of people, overall engagement, average time, average finish, and attention time. Brands will see which contributors are resonating best with their audience.
Posted Nov 19, 2015
A new iteration of Forbidden's professional video editing software, Forscene, will be released on Nov. 24 and will be immediately available to all clients of the post-production platform. The functionality introduced in this release enables new Avid workflows and aims to increase efficiencies on multitrack productions. Forscene says many of the new features were requested by longtime client Princess Productions.
Posted Nov 17, 2015
Altova announced new features in the 2.0 release of MobileTogether, its mobile development framework for multi-platform, data-centric apps. Using in-house developers with no mobile development experience necessary, users can create native apps for all platforms in anywhere from a couple days to a few weeks.
Posted Nov 17, 2015
Kenshoo, a provider of agile marketing tools, announced they were selected as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source, and deliver content on Instagram.
Posted Nov 17, 2015
At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.
Posted Nov 17, 2015
A recent study about holiday shopping behavior from Yahoo and Ipsos revealed that 44% of consumers use a search engine as their primary or secondary step when researching holiday gifts, and that 53% spend more time online looking for the best deal. The new Yahoo Product Ads offer a way for advertisers to reach consumers with both search and display ads to drive results and improve return on ad spend.
Posted Nov 17, 2015
According to a new survey by Constant Contact, Inc., the majority of small businesses expect 2015 to end on a high note, with 67% expecting their annual revenue to exceed 2014 revenue. The economy remains an obstacle, however, with 46% saying it is still taking a toll on their business. Despite this, small businesses are maintaining a cautiously optimistic outlook, with 78% expecting 2016 revenue to increase (44% are expecting an increase of 10% or more; 34% expect an increase of less than 10%). The holidays, however, are invoking less confidence. When owners of B2Cs were asked if they expect 2015 holiday revenue to exceed 2014 holiday revenue, 40% said yes; 26% said no; and 34% were unsure.
Posted Nov 12, 2015
App Annie, a mobile app intelligence platform, announced the expansion of its Usage Intelligence product to offer data and insights to benefit telecommunications operators and original equipment manufacturers (OEMs). Operators and OEMs can use this new offering for a host of different needs, including device-level metrics with segmentation by device type, data plan and more; identification and tracking of device and network usage patterns (especially off-network trends with WiFi); impact of mobile device usage and its effect on network profitability.
Posted Nov 12, 2015
TouchCommerce, a provider of omni-channel customer engagement solutions, announced its newest solution, TouchSocial, which delivers a personalized online engagement experience for brands and consumers on social networks with the purpose of increasing customer satisfaction and conversion. Through its use of APIs and shortlinks embedded in social posts, TouchSocial offers live and automated engagement to resolve customer issues, enable consumer sentiment analysis, amplify customer care resolution, and leverage the power of social recommendations.
Posted Nov 12, 2015
The Atlantic and Univision Digital, the digital division of Univision Communications Inc., are building a Spanish-language version of The Atlantic's digital publication, CityLab.com. The new destination, to be called CityLab Latino, will feature original journalism in Spanish as well as reporting from CityLab.com, adapted and translated for the new platform. CityLab Latino is expected to launch in early 2016 at Univision.com.
Posted Nov 12, 2015
LG Smart TV announced it will launch selected channels from Opera TV's portfolio in eight markets: the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil. The first phase of the Opera TV launch will include up to 18 channels in each country with thousands of videos ranging from movies and TV series, music, sports, news, lifestyle, nature and travel. More channels will be added periodically, representing a significant opportunity for video content owners to reach LG's vast audiences.
Posted Nov 10, 2015
YouAppi, a provider of data-driven mobile customer acquisition tools, announced the availability of its Actionable Cohort Analysis. YouAppi says it has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles.
Posted Nov 10, 2015
Episerver, a provider of digital content, digital marketing, and digital commerce solutions, introduced the Fall 2015 release of the Episerver Digital Experience Cloud. Offering new and converged functionality from Ektron and Episerver, the company says the Fall Release empowers marketers, merchandizers and digital developers to instantly realize their brilliant ideas through a super productive "people-first technology" platform.
Posted Nov 10, 2015
Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. "The 2015 Eptica Retail Multichannel Customer Experience Study" evaluated 500 U.S. retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook, and Twitter. Additionally, 1,000 consumers were polled on how long they were willing to wait for responses on these channels.
Posted Nov 05, 2015
Smartling, a translation management software company, polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and customers who don't speak English as their native language - both in and outside of the U.S.
Posted Nov 05, 2015
Mosaiscope announced the official launch of its web-based platform presenting a mix of reading options. The platform provides comprehensive aggregation options by allowing news to be extracted from both sources and topics pre-selected by the user, as well as being able to add their own sources offering a truly unique and customizable platform tailored specifically to the users' preference.
Posted Nov 05, 2015
Extensis announced the immediate availability of Extensis Portfolio 2016, a digital asset management system designed to help companies and workgroups of all sizes efficiently manage asset creation, organization, and utilization. With new features including version control, asset check-out and check-in, file locking and secure storage, Portfolio 2016 claims to turbo charge content development workflows while offering peace of mind that assets are protected.
Posted Nov 05, 2015
Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, announced the launch of Everest, a new, full-service marketing automation solution. With Everest, Altitude clients can enjoy many of the benefits of enterprise-class marketing automation platforms.
Posted Nov 05, 2015
Online survey and form builder 123ContactForm has today announced that its new product, CaptainForm, a flexible WordPress form plugin, emerges out of Beta and enters V1.0. Based on Beta users' feedback, usability is improved and new advanced features are provided such as the flexible popup publishing method.
Posted Nov 05, 2015
Twitter says it is ditching the "Favorite" option and the star associated with it, and will instead allow users to "Like" a tweet by clicking on a heart. The change will also occur on Vine. Twitter has been testing out this relatively small change since June.
Posted Nov 05, 2015
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