News Item

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunity.
Posted Aug 02, 2018
Primo enhancements expand customization options, collaboration, and resource discovery options.
Posted Jul 31, 2018
Upgrades include direct access to programmatic advertising inventory and industry's highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection.
Posted Jul 31, 2018
Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.
Posted Jul 31, 2018
Top executives look to curated channels to find content that helps them do their jobs, according to new survey.
Posted Jul 26, 2018
Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.
Posted Jul 26, 2018
GlobalWebIndex, a supplier of digital consumer insight to the global marketing industry, secures $40 million investment from Stripes Group in first round of funding.
Posted Jul 26, 2018
Intelligent Content Marketing Platform learns to harness trait and behavioral data to predict and deliver targeted experiences at scale.
Posted Jul 26, 2018
Integration enables users to search for content from the Widen Collective within Hootsuite.
Posted Jul 24, 2018
Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.
Posted Jul 24, 2018
Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.
Posted Jul 24, 2018
New Magisto study examines the market forces upending the balance of online commerce and social media.
Posted Jul 24, 2018
Asset managers' profitability and asset inflows set global records in 2017, as total assets under management rose to $79.2 trillion. Firms should use this windfall to fund adoption of advanced digital and analytics, says a new report by BCG.
Posted Jul 24, 2018
Storyful has announced the integration of the Snap API into the Storyful Newswire and its tech stack.
Posted Jul 19, 2018
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.
Posted Jul 19, 2018
QuanticMind, a platform built for smarter advertising, announced it has made a significant expansion to the Bidding Optimization Capabilities of its platform.
Posted Jul 19, 2018
Integration with Qubit will allow retailers to achieve customer experience goals, enabling ecommerce businesses to deliver personalization at scale.
Posted Jul 19, 2018
MediaMobz's GLX is a new comprehensive cloud-based video content marketing production, collaboration, distribution, and measurement platform.
Posted Jul 17, 2018
ColdFusion has announced the 2018 release of Adobe ColdFusion.
Posted Jul 17, 2018
Launch of PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising.
Posted Jul 17, 2018
18 hours after blocking malicious ad attacks, GeoEdge's publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports.
Posted Jul 17, 2018
The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google's qualifications.
Posted Jul 17, 2018
New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance.
Posted Jul 17, 2018
Small- to mid-sized companies can now gain access to "most powerful programmatic advertising tool."
Posted Jul 17, 2018
A new study from Openet surveyed 1,500 consumers across the UK, US, Brazil, and The Philippines on their perceptions of digital services companies and mobile operators following the recent data scandal.
Posted Jul 12, 2018
With this version, both novices and expert data scientists can quickly extract valuable text analytics results from large collections with minimal effort.
Posted Jul 12, 2018
PubNative, a mobile monetization solution announced its partnership with The Media Trust, a leader in ad security monitoring that will help to protect the quality and efficacy of its programmatic advertising.
Posted Jul 12, 2018
A provider of research technology introduces a free version of its online focus group solution called InterVu Now; Adds AI to its full version of InterVu.
Posted Jul 12, 2018
Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.
Posted Jul 12, 2018
Hybrid-Cloud platform enables developer-ready microservices allowing customers and partners to deliver intelligent and connected applications. 
Posted Jul 12, 2018
PIKA Technologies is excited to announce the addition of GoLang/gRPC API to its host media processing (HMP) solutions. This introduces a new generation of HMP products, beginning with X1.
Posted Jul 10, 2018
Fastman, a provider of information management solutions for OpenText Content Suite, announced the latest release of its Bulk Data Manager solution. The sophisticated engine within Bulk Data Manager enables Content Suite administrators and power-users to load, manage, and intelligently update large volumes of documents and related meta-data quickly and accurately. Bulk Data Manager simplifies migration processes, reduces IT overheads, and ensures data integrity.
Posted Jul 10, 2018
Uzabase, the business intelligence and media company, announced that it has signed an agreement to acquire Quartz, the global business news outlet created and owned by Atlantic Media. The anticipated deal values Quartz between $75 and $110 million depending on achievement of future financial and operating performance in 2018.
Posted Jul 05, 2018
Cedato, a programmatic operating system for video, announced the launch of IntentView, a truly engagement-driven video unit.
Posted Jul 05, 2018
Ahead of the rollout of Google's mobile "Speed Update" in July 2018, a new study by Searchmetrics suggested that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.
Posted Jul 03, 2018
Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase.
Posted Jul 03, 2018
Yotpo, a complete customer content marketing platform, has unveiled a new suite of eCommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) meant to drive higher conversions based on past performance.
Posted Jul 03, 2018
According to new data from BrightTALK, a content and demand marketing platform, webinars are increasingly important for companies looking to influence their buyers and are evolving into a wider format of professional talks.
Posted Jul 03, 2018
Mobcrush -- a technology and entertainment company in the mobile gaming, live streaming, and the creator-driven media industry -- announced the launch of Mobcam, its live streaming tool for iOS devices.
Posted Jul 03, 2018
Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is.
Posted Jul 03, 2018
In Loco, a location-intelligence software provider born in Brazil, intends to be a major global player. Founded in 2014, In Loco is a location-technology pioneer across several segments such as mobile apps and fraud prevention.
Posted Jun 28, 2018
Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.
Posted Jun 28, 2018
Adobe announced new analytics, advertising, and marketing capabilities within Adobe Experience Cloud to help travel and hospitality brands create more personalized experiences for consumers.
Posted Jun 28, 2018
Widen, a global provider of digital asset management (DAM) software, released its second annual Connectivity Report. The report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business results.
Posted Jun 28, 2018
Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI.
Posted Jun 28, 2018
Amazon announced that Kindle customers around the globe can now enjoy reading from a growing selection of more than 12,000 Arabic language Kindle books on Kindle devices and the free Kindle app for iPhone, iPad, Android phones and tablets, and Fire Tablets.
Posted Jun 26, 2018
Freckle IoT, a multi-channel offline attribution company, announced the launch and availability of Killi, a consumer application built on the blockchain that allows people to begin to take back control of their identity from corporations that have been using their information without their consent.
Posted Jun 26, 2018
As a provider of marketing services and automotive data solutions, Experian launched Experian Marketing Engine at the Cannes Lions 2018 International Festival of Creativity. Designed specifically for the automotive industry, Experian Marketing Engine aims to help automotive marketers better allocate marketing spend.
Posted Jun 26, 2018
RichRelevance, a provider of experience personalization, and Bazaarvoice, Inc. announced a strategic partnership. The partnership integrates Bazaarvoice's shopping data from its network of more than 6,000 brand and retail websites into the RichRelevance Experience Personalization Platform to power more relevant interactions across the customer journey.
Posted Jun 26, 2018
Cloudinary announced the availability of its Digital Asset Management (DAM) solution, an end-to-end DAM developed to help organizations realize the full value of their digital media assets and deliver engaging end-user experiences through on-the-fly asset manipulations and optimization, AI-based search, and efficient workflows.
Posted Jun 26, 2018
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