News Item

Kaazing, a provider of scalable, end-to-end application-to-application integration for the enterprise, introduced Kaazing IBM MQ Service, a major enhancement to the company's flagship solution, Kaazing WebSocket Gateway (KWG).
Posted Jun 15, 2017
Building off its legacy digital asset management (DAM) expertise, Northplains, a provider of content lifecycle management solutions for marketers, announced the general availability of NorthplainsNEXT. NorthplainsNEXT is a comprehensive, cloud-based content lifecycle management platform that goes beyond traditional DAM solutions and serves as the new enterprise-wide hub for digital asset creation, workflow design, collaboration, approvals, storage, distribution, compliance, security, and measurement.
Posted Jun 13, 2017
SDL announced that its Neural Machine Translation (NMT) technology is now part of SDL Enterprise Translation Server 7.4, a secure Machine Translation (MT) platform for regulated industries. Deployed on premise or in a private cloud environment, SDL ETS is designed for companies facing tight regulations, and offers total control of MT-related data
Posted Jun 13, 2017
New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.
Posted Jun 13, 2017
Audioburst, an AI-powered audio content platform, announced the launch of its cross-platform API along with a $6.7 million Series A round of financing. Audioburst is aiming to change the way people consume audio content in a connected world by automating the process of indexing, organizing, and discovering audio segments in real-time.
Posted Jun 13, 2017
Pepperjam, a full service performance marketing company, launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon, and In-Cart Attribution features.
Posted Jun 08, 2017
Janrain, a company that pioneered the Customer Identity and Access Management (CIAM) category, announced a new offering that allows global brands to provide their customers with fine-grained control and management of their data in order to comply with the future European Union (EU) General Data Protection Regulation (GDPR) requirements, and similar consent requirements from other regulations such as the EU's Payment Services Directive (PSD2) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
Posted Jun 08, 2017
SendGrid, a delivery platform for customer communication that drives engagement and growth, released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach.
Posted Jun 06, 2017
ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.
Posted Jun 06, 2017
RedLink announced a pilot of Remarq on several IOP Publishing journals, including the Journal of Optics, the New Journal of Physics, Nanotechnology, and Biofabrication. Remarq is a new tool for the publishing community offering annotation, commenting, article sharing, and collaboration, all on the publisher's site and utilizing the version of record.
Posted Jun 01, 2017
Ingram Content Group and OptiQly, a marketing technology and services startup that provides actionable intelligence for online retail, announced their collaboration to provide publishers insights to make real-time business decisions. OptiQly provides predictive analytics for marketers to increase book discovery and sales at online retailers.
Posted Jun 01, 2017
Centro, a provider of enterprise-class software for digital advertising, announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal, and many more.
Posted Jun 01, 2017
OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. With this announcement OmniVirt's platform can be used to monetize a publisher's Virtual Reality inventory as well.
Posted Jun 01, 2017
Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.
Posted Jun 01, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces that RevBase customers now have new options - including QR Codes and native language zones - for accessing documents managed within RevBase.
Posted May 30, 2017
The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.
Posted May 30, 2017
Outbrain, a discovery platform, launched Outbrain Programmatic Access (OPA), available on AppNexus, an independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into Outbrain's native ecosystem.
Posted May 25, 2017
xAd, a provider of location intelligence that drives sales, announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and assuage growing concerns around viewability, ad fraud, and brand-safety in mobile advertising.
Posted May 25, 2017
Integral Ad Science (IAS), a technology and data company, has expanded its integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform. These enhancements make IAS the first company to provide mobile in-app brand safety data within The Trade Desk platform.
Posted May 25, 2017
In a blog post, Instagram introduced two new ways to explore content on its platform. Users can now use Explore to find stories based on location and hashtags.
Posted May 25, 2017
On the heels of its Appy Award win for best Sports App, Built.io-a technology provider with solutions that enable organizations to accelerate their digital transformation-announced the general availability of its Digital Fan Experience Platform, which it says allows the world's most successful sports franchises to reinvent how they connect with their fans.
Posted May 23, 2017
Cloudwords, a software provider for global content localization, announced the availability of Cloudwords for Drupal 8, which it says is a faster, easier solution for enterprise organizations to create, deliver, and manage multilingual Drupal websites. Cloudwords' integration for Drupal 8 delivers a fully automated workflow to accelerate the process of translating Drupal websites and digital content for global markets.
Posted May 23, 2017
Distil Networks, a provider of bot detection and mitigation, announced the acquisition of Are You A Human, experts in analyzing and understanding how real humans interact with the internet.
Posted May 18, 2017
Atypon has expanded its commitment to enterprise-level IT security and privacy, establishing a Department of Information Security and Privacy and appointing Michael Goodman its director. Goodman will lead Atypon's security and privacy environment with next-generation controls for protecting publishers' content, data, and other sensitive corporate information.
Posted May 18, 2017
Social video creation platform Wochit and Fresco News, a network connecting mobile journalists to newsrooms worldwide, announced a partnership that will add Fresco's vetted library of crowdsourced news content to Wochit's library of pre-cleared assets.
Posted May 18, 2017
During Google I/O, Adjust was announced as an App Attribution Partner with Google. Adjust enables marketers to use its sophisticated Return on Investment (ROI) analytics, Audience Builder for segmentation, and Hourly Aggregation to deeply analyze, develop and optimize campaigns on Google AdWords.
Posted May 18, 2017
Lingotek, the translation network, announced that it has become a Salesforce AppExchange Partner. Salesforce is the world's leading customer relationship management (CRM) software company that helps companies track and monitor sales and marketing activities.
Posted May 18, 2017
Altova announced the release of MobileTogether 3.2, its cross-platform mobile development framework. This release introduces over 18 important new features for building data-centric mobile apps.
Posted May 16, 2017
Brainshark, Inc. and Seismic announced a strategic partnership to help organizations improve sales team effectiveness with an end-to-end sales enablement solution.
Posted May 16, 2017
Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement
Posted May 16, 2017
Outbrain, a discovery platform, begins the rollout of Outbrain Lookalike Audiences to help marketers reach new customers and engage with new people who are likely to be interested in their business because they "look similar" to existing customers or converters.
Posted May 16, 2017
The literary magazine Granta has announced the launch of a digital archive featuring every issue of the 38-year-old quarterly. Granta has partnered with digital publishing experts Exact Editions to bring the archive project to life.
Posted May 11, 2017
LiveWorld, Inc., the social customer experience company, announced the expansion of messaging platforms supported through its comprehensive conversation management software. The SaaS platform enables brands to engage and converse 1-on-1 with new audiences, manage all their social media and messaging channels worldwide, and deliver more impactful conversational marketing campaigns.
Posted May 11, 2017
Aprimo, a provider of marketing operations tools, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The solution lets mid to large-sized organizations, marketing service providers, and agencies connect to and manage their customer and prospect databases using the cloud, and extract key customer insights to perform smarter marketing.
Posted May 11, 2017
Progress announced the release of Progress Sitefinity 10, the latest edition of its web content management system, popular for its ease-of-use and rapid time to delivery. With the release, Progress delivers new user authentication and security capabilities making social authentication on websites a capability available to any organization.
Posted May 09, 2017
Seismic, an enterprise-grade sales enablement solution, announced the launch of Seismic NewsCenter. Modeled after popular news aggregation and social media apps, NewsCenter is the resource sales reps can turn to at any time to stay updated in real-time on all information that matters most to them.
Posted May 09, 2017
Language consultancy, The Writer, has announced a unique collaboration with New York University to support research into Natural Language Processing (NLP) - the branch of computer science that deals with analyzing and generating human language.
Posted May 09, 2017
Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less than 7% in both regions over the same half-decade.
Posted May 09, 2017
Following a comprehensive strategic review, IP Network will be transformed into a single point of contact for advertisers wishing to communicate outside their home territory and are keen to benefit from local expertise. As part of the strategic repositioning, IP Network will change its name to RTL AdConnect as of May 4, 2017.
Posted May 09, 2017
Tapjoy, the "Maximum Impact Platform" for mobile advertisers and app developers, announced a partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers. The partnership provides Moat's independent viewability and attention measurement for video ads on Tapjoy's in-app inventory.
Posted May 09, 2017
According to SiriusDecisions, 63% of sales reps fail to achieve quota due to improper training or the inability to find and use relevant content. Seismic, an enterprise-grade sales enablement solution, and sales readiness solution MindTickle announced a technology partnership that will attack both issues.
Posted May 04, 2017
LivePerson, Inc., a provider of cloud mobile and online business messaging solutions, has launched an enterprise bot management platform. Designed to run multiple bots at scale in the digital, marketing, and care operations of large brands, LiveEngage for Bots is an extension of its LiveEngage platform, and allows these brands to deploy, manage, and measure bots in one place, directly alongside human workers.
Posted May 04, 2017
During its annual customer experience conference C3, Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced CX Revolution—a vision to empower brands with the necessary tools to integrate data-driven customer experience into the fabric of every business. Driving a CX Revolution ensures a universal focus on customer experience across all levels of the organization.
Posted May 04, 2017
Atypon's Literatum, an online publishing platform for professionals and academics, supports CHORUS and enables access while improving the discoverability of funded research. CHORUS is a global non-profit organization committed to enabling sustainable, cost-effective, and transparent public access to content reporting on funded research.
Posted May 04, 2017
engage:BDR, a cross screen video advertising company, announced the launch of IconicReach, one of the first influencer advertising platforms created by an established advertising technology company. IconicReach says it is a one-stop shop for those brands looking for a place to discover and manage an array of influencer partners. The goal is to yield high engagement and authenticity, and for influencers to seamlessly connect to numerous potential partners in one place.
Posted May 04, 2017
Chatmeter, a search marketing and review management company, revealed new research proving the trustworthiness of online reviews and the impact they have on consumers' trust in a brand. These company also introduced Chatmeter Pulse.
Posted May 02, 2017
Instart Logic, a company helping brands around the world make their digital initiatives faster, more reliable, announced Helios which uses artificial intelligence to illuminate and solve challenging digital security issues. Helios, part of Instart Logic's AppShield family of end-to-end security solutions, uses artificial intelligence, interpretable machine learning, and automation to discover subtle web breaches hidden in billions of applications logs that have been nearly impossible for humans to detect using traditional security technologies.
Posted May 02, 2017
Kenshoo, a provider of agile marketing, released a new infographic, Kenshoo Digital Marketing Snapshot: Q1 2017, highlighting the continued impact that mobile, product-focused and video ad types deliver for social and search advertisers. Social ad spending increased 41% year-over-year (YoY) supported by substantial growth in video ad (153%) and Dynamic Product Ad (202%) spending.
Posted May 02, 2017
Pepperjam, a full service performance marketing company, revealed insights and contradictions around marketers' challenges and priorities. Conducted at Adobe Summit 2017, Pepperjam polled 400 senior marketers and decision makers to identify what issues are top of mind and affecting budget spend. The results reveal a notable tension among technology investments and expectations, and channel strategy and objectives.
Posted May 02, 2017
Seismic, an enterprise-grade sales enablement solution, announced it will join Marketo's LaunchPoint ecosystem, the a robust community of partner technologies. The integration is meant to improve lead scoring and advanced campaigns for marketers while simultaneously bolstering the automatic creation of hyper-personalized sales content, further proving marketing teams' contributions to the bottom line at large enterprises.
Posted May 02, 2017
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