News Item

Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation, and centered on integrations with Magento, Shopify, and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns.
Posted May 31, 2016
Tapjoy, a complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's video mediation solution. The partnership is intended to help mobile app developers ensure the best user experience for paying and predicted future-paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource's developer partners to access Tapjoy's premium brand advertisers as part of their video ad mediation waterfalls.
Posted May 31, 2016
Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.
Posted May 26, 2016
WP Engine, a company that powers digital experiences for websites and applications built on WordPress, announced the introduction of Page Performance, which will focus on delivering actionable insights for websites across its 47,000 customers and agency partners in 133 countries. With this product launch, WP Engine says it becomes the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard through which customers can quickly and dramatically improve the speed of their websites.
Posted May 26, 2016
33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Posted May 26, 2016
Bluecore, a customer experience platform, announced Predictive Audiences, enabling predictive insights and actions that are currently unavailable to marketers. Unlike other complex, predictive, and machine learning tools, this new application effortlessly ingests and analyzes more customer data, and is directly integrated into campaign workflows across all channels.
Posted May 26, 2016
Evergage, the real-time personalization platform company, announced the general availability of its newest solution, Evergage for Email. The offering extends the company's real-time personalization capabilities to email, empowering marketers to deliver relevant, one-to-one experiences to customers wherever they engage with a brand.
Posted May 24, 2016
SDL announced the release of its Translation Technology Insights research study, examining the role of technology in the translation industry. With nearly 3,000 respondents across 115 countries and nine languages, the survey findings are comprised of responses from freelance translators, employees of translation agencies and translation-related roles within business - making this the largest and most expansive within the translation industry to date.
Posted May 24, 2016
Smartling announced it has acquired VerbalizeIt to augment its enterprise translation management platform with translation capabilities for audio, video, and other multimedia content. Its second acquisition this year, Smartling continues to expand the breadth of translation management technology offerings within its platform. In addition to technology and people, the acquisition brings hundreds of VerbalizeIt customers to Smartling.
Posted May 24, 2016
Perfecto Mobile announced the availability of its Ultimate Digital Test Coverage Toolkit, a free "starter package" that guides Test, DevOps, and Product Development teams to make better-informed decisions about web and mobile test strategies across devices and geographies. The Ultimate Test Coverage Toolkit helps practitioners reduce risk associated with digital quality by identifying the right mix of mobile devices and browsers to test on across geographies; how to set up and maintain a robust and scalable test lab; and what device/browser platforms to pay particular attention to in 2016.
Posted May 19, 2016
According to The Future of Content: Rethinking Content Consumption, a national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media, a provider of interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery is driving the content personalization trend.
Posted May 19, 2016
Kaltura, a video technology provider, announced the launch of the Kaltura Video Platform as a Service (VPaaS), a specialized cloud video service, enabling organizations to build and rapidly deploy any video application, workflow, and experience. Kaltura VPaaS lets SaaS providers, integrators, in-house teams in large organizations, and developers everywhere to quickly add video capabilities and integrate video as a native data type into existing platforms and workflows by leveraging the Kaltura APIs, SDKs, and developer tools for their specific needs.
Posted May 19, 2016
Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.
Posted May 19, 2016
CSG Systems International, Inc. announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.
Posted May 19, 2016
SAPinsider, the inside edge for SAP customers worldwide, announced its newest product line: insiderBOOKS. insiderBOOKS takes a digital-first approach to delivering affordable and timely SAP-related content, including chapter-by-chapter releases, frequent book updates, and an interactive reading experience. Professionals evaluating, implementing, deploying, and using SAP solutions are invited to register for a free insiderBOOKS account.
Posted May 19, 2016
Telestream, a provider of digital video tools and workflow solutions announced the release of version 3.0 of Switch its cross-platform media player and inspection tool. This latest version of Switch continues its evolution as an affordable visual QC tool and standalone media player with new features for comparing multiple files, previewing output through Blackmagic Design devices, and new one-step publishing destinations for Vimeo, YouTube, and Facebook.
Posted May 19, 2016
VitalSource, part of Ingram Content Group, says it is simplifying digital publishing for educators, academic publishers and corporate training professionals with the introduction of VitalSource Content Studio (VCS). The digital content authoring platform is designed to enhance the learning experience and improve outcomes with original, customizable content that is managed through a simple interface. It gives users the tools to produce digital-first content that is standards-based, responsive, interactive, and accessible.
Posted May 17, 2016
Digital marketing company Connexity, Inc. announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result is a comprehensive view of where people go on-line, who they are, and what they like.
Posted May 17, 2016
Adobe unveiled new advertising capabilities in Adobe Media Optimizer that it says enable brands to deliver creative ad content with deep data insights and engage users with highly personalized messages and offers. This includes advanced analytics that better leverage a prospect's journey online as well as new tools to help serve the most relevant content at scale and in real-time. Support for video ads and mobile audience and location data allows brands to reach customers through highly effective ad formats across devices. New integrations within Adobe Marketing Cloud let advertisers tap into a wider set of consumer data to reach audiences across channels.
Posted May 17, 2016
PLAT.ONE, an Enterprise Internet of Things (IoT) solution platform, announced the results of its European IoT Industry Survey from the M2M Forum in Milan. PLAT.ONE conducted an Internet of Things Industry survey in Europe in Q2 2016 to learn about the challenges IT and business professionals are facing with their IoT projects. Key areas of investigation included IT infrastructure, technology requirements, business challenges, and state of deployment.
Posted May 17, 2016
Acxiom, an enterprise data, analytics, and software-as-a-service company, announced the Acxiom Marketing Analytics Environment, a privacy-safe, closed-loop marketing analytics solution that allows clients to leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data.
Posted May 17, 2016
Exact Editions, has launched a new digital books service. In partnership with four publishers, Exact Editions is using its expertise to deliver books in a new digital format, specifically aimed at the institutional market. The service launches with a range of books for the academic market, with titles across a variety of genres: history, literature, poetry, ecology, sociology, and biography, published by Carcanet, Seren, Liverpool University Press, and Permanent Publications.
Posted May 17, 2016
Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle. In fact, the millennial generation takes the lead in decision-making power for B2B purchases and has research power when short-listing technology solutions, according to a survey released by Arketi Group, a high-tech B2B PR and digital marketing firm.
Posted May 12, 2016
GI Insight, the customer insight people, have introduced new standards in multi-channel marketing with their platform, GI Campaign which offers users the ability to identify and capture customer behaviour; segment customers into different behavioral groups; apply a built-in decision engine that delivers personalized messages for each customer; automatically set up programmatic communications that activate email messages in real-time triggered by customer action.
Posted May 12, 2016
Akoonu, Inc., a strategic marketing platform for account-based marketing and selling, announced the expansion of its integration capabilities and Content Planning module. Akoonu says its expanded MA and CRM integrations and new content inventory and mapping features, coupled with its existing capabilities for buyer-centric marketing, empower B2B marketers to understand, attract, and engage all the people involved in making a buying decision in an account so they can effectively execute their ABM strategy.
Posted May 12, 2016
Translations.com, a provider of language services and translation-related technologies and a division of TransPerfect,announced a partnership with the digital design and engineering agency Third & Grove, which specializes in CMS integration and e-commerce solutions.
Posted May 10, 2016
Fluent, LLC, an IDI company and a provider of people-based digital marketing and customer acquisition, released a new research report entitled, "Marketing to Women: 2016". The report covers a range of topics of interest to business-to-consumer marketers, spanning everything from which types of media American adult women are most likely to find influential in their shopping decisions, to the growing roles of social media and mobile apps in product discovery, research, and purchasing.
Posted May 10, 2016
Adobe unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding, and servicing across the customer journey. Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms--a key part of Adobe Marketing Cloud--helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms.
Posted May 10, 2016
EMC's Enterprise Content Division announced EMC Leap (formerly Project Horizon) and InfoArchive 4.0. EMC LEAP is a suite of purpose-built, cloud-native content apps. Unlike other offerings in the market, EMC LEAP says its apps deliver enterprise-grade content management capabilities combined with the most intuitive user experience for diverse business use cases.
Posted May 10, 2016
Publicitas, an international media and advertising services company, has introduced 360 view and 360 video advertising formats to Publicitas Mobile. The company says the immersive formats provide brands with invaluable data, high levels of consumer engagement, as well as visibility and responsiveness to the programmatic world. These interactive formats give brands detailed campaign results through a premium, fully managed service, responding to the industry issue of performance measurement.
Posted May 05, 2016
ScribbleLive, a provider of content, marketing, and publishing technology announced key updates to its Engage product, a solution brands and publishers use today to create and publish content experiences to drive audience engagement. The ScribbleLive Engage product announcement highlights the changing landscape for both publishers and brands.
Posted May 05, 2016
Tapjoy, a monetization platform for the mobile world, and Rubicon Project, which operates a large advertising marketplace, announced the launch of the Tapjoy Private Exchange, which for the first time opens up Tapjoy's premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project's leading Orders platform.
Posted May 05, 2016
Copyright Clearance Center, Inc. (CCC), a firm dedicated to creating global licensing and content solutions, has acquired London-based Ixxus, a software professional services firm and provider of publishing solutions. With offices in the UK, US, Spain, and Romania, Ixxus is now a wholly-owned subsidiary of CCC. Terms of the deal were not disclosed.
Posted May 05, 2016
Translations.com, a privately held provider of language services and translation-related technologies and a division of TransPerfect, announced an integration with Zendesk, a cloud-based customer service software platform. GlobalLink Connect for Zendesk is designed to streamline the process of providing in-language global customer support by automating tasks related to content export/import and reducing client-side project management.
Posted May 05, 2016
Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.
Posted May 03, 2016
Liferay, Inc., which makes software for enterprises, announced the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer.
Posted May 03, 2016
FXHOME released all-in-one video editing and visual effects software HitFilm 4 Express designed to enable a new generation of online creators. Available for free, the technology gives YouTubers the ability to make bigger and better content than ever before; from music videos and Let's Play videos to action movies with blockbuster-quality visual effects.
Posted May 03, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced the launch of a proprietary CMS for its social selling platform. The CMS allows companies to upload, organize, manage, and publish assets for sales and marketing in addition to the expert third-party content that they rely on to engage potential customers. Recent studies have revealed that 78% of salespeople using social media perform better than their peers who have yet to make the leap. The new Trapit CMS streamlines social selling from end-to-end, and helps marketers and sellers leverage content for every stage of the buyer's journey.
Posted May 03, 2016
Qubit, a pioneer in delivering data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform that promises to mark a major evolution in the way marketers understand, segment, and target online customers. In a challenging ecommerce landscape where customers expect increasingly better experiences, exceeding expectations has become business-critical. Qubit says its updated Digital Experience Management (DXM) platform will enable companies in any industry to put customer insights to work faster and more effectively.
Posted Apr 28, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.
Posted Apr 28, 2016
While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe.
Posted Apr 28, 2016
The Edition Digital Smart Digital Publishing System is a comprehensive solution for creating, managing, distributing and monetizing digital content. It recently introduced an upgraded version of its signature digital publishing platform.
Posted Apr 28, 2016
LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.
Posted Apr 26, 2016
Retailer Web Services (RWS) announced the release of WebFronts Level 4, the latest version of RWS's proprietary digital marketing software developed exclusively for independent durable goods retailers. WebFronts Level 4 says it combines the compelling web design and robust e-commerce functionality RWS retailer customers have come to expect with enhanced end-to-end security, prospect and customer profiling, and sophisticated marketing automation features.
Posted Apr 26, 2016
Altmetric announced the launch of Altmetric Badges for Books, enabling publishers to provide an at-a-glance summary of the online attention a published book and its individual chapters have received. Now available on content that is identified by ISBN, the distinctive Altmetric donut badges and associated details page provide authors, editors, and readers with a real-time record of mentions from mainstream media, public policy documents, online reference managers, blogs, social media, and post-publication peer review platforms.
Posted Apr 26, 2016
With more and more marketers seeking out elusive Millennials and Generation Z, Literally Media has been formed to provide marketers with a technology-driven publisher targeting these coveted demographic segments. Cheezburger was formed by Ben Huh in 2007 after he purchased "I Can Has Cheezburger", a site famous for its cat pictures overlayed with text, and transformed it into a blog network focused on humor with a company mission to "Make The World Happier for 5 Minutes a Day."
Posted Apr 26, 2016
JUICE Mobile announced the launch of Nectar Futures, which it says is the industry's first futures market designed for mobile advertising. The goal is to allow advertisers to secure premium, guaranteed mobile inventory for the future. With Nectar Futures, advertisers are guaranteed premium mobile inventory across multiple formats, and publishers gain new revenue from upfront buys and control over their sales. Nectar Futures complements Real Time Buying (RTB), individual guaranteed Programmatic Direct (PD) buys (available through Nectar Direct) and traditional Direct Sales. JUICE Mobile says Nectar allows buyers to minimize cost, delivery and quality risks inherent in the real-time exchanges.
Posted Apr 26, 2016
Jahia Solutions Group, a provider of Digital Experience Management (DXM) solutions for chief marketing officers (CMOs) and chief information officers (CIOs), announced a strategic worldwide partnership and integration with Translations.com, a privately held provider of language services and translation-related technologies. With Translations.com, Jahia now offers human translation services to global brands building personalized, one-to-one digital experiences for their global customer communities. In addition, the companies say the alliance speeds time-to-market and effectiveness of new global campaigns for CMOs looking to accelerate customer acquisition, engagement, loyalty, and revenue.
Posted Apr 26, 2016
Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.
Posted Apr 21, 2016
A new global survey finds that consumers are increasingly worried about their online privacy and security, especially when it comes to ‎how their personal data is handled by private corporations and governments. The survey commissioned by the Centre for International Governance Innovation (CIGI) and conducted by global research company Ipsos across 24 countries finds that a majority of global citizens (83%) believe that there need to be new rules about how companies, governments, and other users use personal data.
Posted Apr 21, 2016
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