News Item

Qualtrics announced the Qualtrics XM Platform, an experience management platform designed to address the growing experience gap--the gap between what organizations actually deliver and expectations from the market, customers, and employees. The first solution in this space, according to the company, the Qualtrics XM Platform, will help companies measure, prioritize, and optimize the experiences companies deliver across the four foundational aspects of business—customers, products, employees, and brands.
Posted Mar 09, 2017
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
Posted Mar 07, 2017
BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.
Posted Mar 07, 2017
Wrike, the work management software for high performance teams, announced the release of a new set of tools that allow video producers, editors, and business users to share feedback and collaborate on the development of video assets.
Posted Mar 07, 2017
Arkadium announced the release of InHabit, its new "dynamic editorial" technology. InHabit's patent-pending technology reads any article and automatically inserts an interactive editorial unit designed to both engage the reader and factually and functionally extend the article it appears on.
Posted Mar 07, 2017
PebblePost, the inventor of Programmatic Direct Mail, announced it has secured a $15 Million Series B round, led by RRE Ventures, with existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels also contributing to the round.
Posted Mar 03, 2017
Bluecore, a four-year-old SaaS technology provider that helps marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers.
Posted Mar 02, 2017
MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.
Posted Mar 02, 2017
Xillio, provider of the Content ETL platform, now supports integration with and migration to cloud storage applications with the newly developed connectors for Box and Dropbox, allowing users to access content from the various enterprise content sources via Dropbox or Box.
Posted Mar 02, 2017
Lingotek, the Translation Network, announced enhancements to its Vendor Management application (app) on its translation management system (TMS). The new Vendor Management app gives enterprise localization managers, vendor managers, and project managers new tools for managing multiple language services providers (LSPs) and projects.
Posted Mar 02, 2017
YouTube is wading into the OTT TV waters with the announcement of its own television package. In a blog post, the company said, "We're bringing the best of the YouTube experience to live TV. To do this, we've worked closely with our network and affiliate partners to evolve TV for the way we watch today."
Posted Mar 02, 2017
There is confusion over what qualifies as "the cloud," according to a new consumer survey. Despite indicating that they use at least one of several popular cloud-based applications, such as Google Drive, Dropbox, or Microsoft OneDrive, over 30% of consumers subsequently responded that they do not use or access information in the cloud. Clutch, a leading B2B ratings and reviews firm, designed the survey to gauge consumers' knowledge and habits regarding cloud usage.
Posted Feb 28, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the results of a commissioned study examining chatbot adoption and experiences among millennials. For the study, chatbots were defined to participants as software and computer programs "that mimic human conversation using artificial intelligence." 500 millennials ages 18-34 were polled between December 1-6, 2016.
Posted Feb 28, 2017
Brainshark, Inc. and Highspot, Inc. announced the availability of their integrated sales enablement solutions to help organizations improve sales productivity. The partnership provides seamless connections between Brainshark's application for rep onboarding and sales training, and Highspot's platform for sales content management, customer engagement and analytics.
Posted Feb 28, 2017
Politicians sometimes regret what they tweeted. With Politwoops one can search and find tweets that politicians have deleted. Adding 768 candidates in the Dutch elections, Open State Foundation launched a new version of Politwoops. Besides automated archiving of deleted tweets by politicians, the new version of Politwoops has improved search and filter options and shows realtime statistics.
Posted Feb 28, 2017
AOL and leading mobile-first data exchange, adsquare, announce a new partnership to bring adsquare's data of 360 million mobile consumers together with the ONE by AOL platform. Using adsquare's combination of anonymized data sources from across retail purchases, location, and mobile advertising IDs, mobile and online usage, and first-party data, the deal will provide enhanced, holistic mobile audience mapping for publishers and scalable, valuable "in-the-moment" mobile audience targeting opportunities to advertisers.
Posted Feb 28, 2017
Tenjin, a mobile marketing infrastructure company, announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.
Posted Feb 23, 2017
IXIASOFT, a provider in the Component Content Management Systems (CCMS) marketplace, announced the availability of a new web platform which extends the reach of DITA CMS to non-technical writers.
Posted Feb 23, 2017
ProQuest has joined forces with De Gruyter to make De Gruyter ebooks available for purchase through the OASIS system. Spanning 28 subject areas including architecture and design, computer science, economics, engineering, law and music, De Gruyter provides access to 26,000 ebooks from over 15 international imprints.
Posted Feb 23, 2017
Arkadium announced the release of Asky, an in-article, interactive content solution. Asky lets publishers create custom quizzes and polls that can easily be embedded on their pages. It is the first of several new in-article content solutions Arkadium will introduce this year.
Posted Feb 23, 2017
Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and user acquisition.
Posted Feb 23, 2017
ROKT announced it has completed a $15 million Series B investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck, and Square Peg Capital.
Posted Feb 16, 2017
VitalSource Technologies LLC, Ingram Content Group's digital education content delivery wing, announced that it has entered into a Letter of Intent to acquire Verba Software, Inc., a San Francisco-based company dedicated to using technology to support campus bookstores and help students save money on course materials.
Posted Feb 16, 2017
If there is one trend which defined mobile advertising in 2016 it is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile's mobile video SSP.
Posted Feb 16, 2017
AccuWeather has announced the launch of the AccuWeather Mobile Integration Suite, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go.
Posted Feb 16, 2017
Instart Logic announced its Application Services Platform, an integrated set of speed, mobility, and security technologies designed to optimize digital revenue. It also announced a new business model which it says is designed to disrupt the $10 billion content and application delivery markets.
Posted Feb 16, 2017
After six months of work, Workep is announcing its official beta. Google Apps has 10 million companies subscribed to its business suite but they do not have a project manager. Workep was born due to this gap in the Google Business Suite.
Posted Feb 16, 2017
Originally thought of as a social network mostly geared toward teenagers, Snapchat is now seeing millennials engaging. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing what it calls the most comprehensive survey of Snapchat data ever to better understand how brands are using the social site.
Posted Feb 14, 2017
YouAppi, a mobile growth marketing platform for premium mobile brands, announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps.
Posted Feb 14, 2017
ProQuest has launched a program to provide no-cost access to its databases for students and researchers who have been separated from their universities and libraries because of travel bans or other immigration changes.
Posted Feb 14, 2017
UNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more.
Posted Feb 14, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the acquisition of Out of Milk, a shopping list app on Android in, with close to ten million downloads. Out of Milk delivers on Retale's core mission - to provide mobile products and services that meet shoppers' needs at every stage of the customer journey.
Posted Feb 09, 2017
SDL announced the latest release of SDL Trados GroupShare 2017, giving project managers a wealth of new features to enhance the way they work and manage localization projects. The new version provides collaboration tools to reduce translation professionals' workloads, while empowering localization teams to work faster and smarter.
Posted Feb 09, 2017
Rainmaker Digital is introducing what it calls an "innovative hybrid solution." StudioPress Sites includes 20 mobile-optimized HTML5 designs, powered by the Genesis Framework.
Posted Feb 09, 2017
The Translation Network announced that it will significantly expand its corporate sponsorship of Drupal.org and the Drupal Association. Drupal is used on over one million websites and is the CMS for websites like Twitter and Pinterest. Lingotek will be supporting a Drupal community of more than one million members.
Posted Feb 07, 2017
Zuznow and IBM announced a joint cooperation to empower enterprise customers to leverage the Zuznow development platform to automate front-end development projects. IBM and Zuznow have been partnering for the last 2 years and this is another step forward in the joint cooperation between the two companies.
Posted Feb 07, 2017
More than any other concern as it relates to hiring and retention, finding and hiring top tech talent keeps executives up at night - more than keeping the team they have in place and more than staying competitive with regard to salary and bonuses.
Posted Feb 07, 2017
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of executive level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge's first edition of its Mobile Marketing Trends Report.
Posted Feb 02, 2017
PaperHive has announced its latest development on its cross-publisher collaborative reading platform that enables private group conversations within research papers and books.
Posted Feb 02, 2017
Smartling, a global language translation and content localization innovator, announced the widespread availability of its proprietary Mobile Delivery Network, building on the company's comprehensive Mobile Localization Solution.
Posted Feb 02, 2017
Lexalytics, a provider of cloud and on-prem text analytics solutions, announced that it is unveiling the Magic Machines AI Labs in Amherst, MA, to speed innovation in artificial intelligence (AI). In stealth mode for the past year, Magic Machines has been focusing on "force-multiplying" AI technologies.
Posted Jan 31, 2017
At its latest meeting the Alliance for Audited Media (AAM) board of directors supported a number of initiatives focused on increasing trust and transparency between publishers and advertisers who want to reach quality audiences with high-quality content. The board discussed how to uphold this mission and supported the following actions for AAM's publisher and buyer clients.
Posted Jan 31, 2017
OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.
Posted Jan 31, 2017
Evergage, the real-time personalization platform company, revealed new enhancements to its machine learning personalization solution, Evergage Recommend. Since its introduction, Evergage Recommend has provided digital marketers with flexibility in building, deploying, testing, and optimizing 1:1 product or content recommendations across websites, mobile apps, emails, and onsite search.
Posted Jan 31, 2017
AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control.
Posted Jan 31, 2017
Bynder, a digital asset management solution, announced it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part Salesforce, brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.
Posted Jan 26, 2017
MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.
Posted Jan 26, 2017
Outward Inc., which has been operating in stealth mode since its founding in 2012, has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive, digital experiences covering a wide range of product categories and across all of their digital channels. The scale and versatility of the Outward platform allows retailers to build a solid digital foundation to address ever increasing consumer expectations for service and personalization.
Posted Jan 26, 2017
The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.
Posted Jan 24, 2017
MadCap Software, Inc., a provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced the launch of MadCap Central, a cloud-based platform for content and project management designed specifically for the documentation industry.
Posted Jan 24, 2017
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