News Item

Marketers have long been plagued by problems related to attribution and accurately calculating ROI. How do umbrella marketers know if their ad worked, or it just happened to rain that day, creating a spike in sales? AOL hopes to help with that. In a blog post, AOL announced, "Using our one-of-a-kind machine-learning model, the platform considers thousands of variables to accurately assign credit across every touch point - online, TV, mobile, catalog, direct mail, and more - that might ultimately lead to a desired customer action." This will be available as part of ONE by AOL: Attribution or standalone in Convertro.
Posted Jul 14, 2015
Cosmopolitan.com and Wattpad announced a cross-syndication partnership which allows Cosmopolitan.com and Wattpad to share like-minded content to their communities of millennial women. Cosmopolitan.com says it currently boasts an audience of more than 35 million monthly millennial visitors and Wattpad says it has more than 40 million monthly users, the majority of whom are female and under 30-years-old.
Posted Jul 14, 2015
Concert and sporting event attendees are most likely to share branded photos on social media, according to a new study conducted by the event marketing company Tagkast. In "The Most Social Events: What Brand Sponsors Need to Know in 2015," Tagkast analyzed the percentage of branded photos shared by consumers at more than 2,600 events in 2014 and 2015. Tagkast divided these events into two categories based on how likely consumers were to share their brand experiences to social media: events with a High Social Endorsement Scores and events with a Low Social Endorsement Scores.
Posted Jul 14, 2015
The BMF Media Group, an experiential marketing agency, announced the debut of its new Digital Department focusing on digital media and influencer marketing services. The company, which was founded in 2003, has appointed Jake Spencer Hammel as its director of digital marketing, making BMF now one of the first agencies of its kind to advance these services in addition to its core offerings.
Posted Jul 09, 2015
Simulmedia announced the launch of a dedicated team called SimulX that will specialize in helping advertisers with little or no television advertising experience quickly launch campaigns. SimulX will start by offering short, targeted burst campaigns, specifically developed for the mobile game marketer, with the intent of increasing app store rankings.
Posted Jul 09, 2015
Facebook announced changes for both advertisers and users this week. According to a blog post, Facebook updated the controls for users' newsfeed. Meanwhile, the company changed the way it will charge advertisers.
Posted Jul 09, 2015
Arxan Technologies, a provider of application protection solutions, announced the publication of its fourth annual "State Of Application Security Report," with new research on the ecosystem for pirated software and digital assets. Conducted by Arxan and iThreat Cyber Group (ICG), the report reveals that illegal reproduction and distribution of copyrighted material on the web is booming as a result of security breaches in both mobile and desktop software applications.
Posted Jul 07, 2015
Canto launched the Adobe InDesign Plug-In for its Flight ACE (Asset Collaboration and Engagement) platform. The InDesign Plug-In will extend the creative workflow capabilities of Flight by enabling users to drag-and-drop files from Flight into InDesign to create linked assets.
Posted Jul 07, 2015
After announcing its intent to acquire the ad optimization provider Maxifier in June, Cxense has announced the successful acquisition completion. Maxifier is now a Cxense company and the Maxifier products ADMAX and ADMAX TRADE are part of the Cxense product portfolio.
Posted Jul 07, 2015
Rabt, a content personalization startup, completed a $325,000 seed funding round, led by Abhi Anuket, founder of the strategic investment company Magnivia Ventures, and his partner Jan Vorstermans of Qunova, an early-stage venture capitalist. Several angel investors from the United States, Europe, and China also participated in this funding round. The investment will be used to scale up the IT infrastructure, to launch new B2B features, and to expand the team.
Posted Jul 07, 2015
The new release from Xeditor is available immediately. Xeditor says the new update guarantees fluent editing of large documents of more than 50MB and more than 1000 pages.
Posted Jul 07, 2015
New data from Juniper Research has shown that mobile and online messaging traffic will reach 160 trillion per annum by 2019, up from 94.2 trillion this year - equating to approximately 438 billion messages sent and received by users on a daily basis by 2019. These figures incorporate SMS, MMS, IM, social media, and email.
Posted Jul 07, 2015
Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.
Posted Jul 02, 2015
Get Smart Content, a website segmentation and targeting platform, announced that it has launched a Smart Content application now available in the Oracle Marketing AppCloud. This new Smart Content application helps marketers achieve personalization throughout the B2B buyer's journey using Oracle Marketing Cloud technologies.
Posted Jul 02, 2015
With plans to better connect research technology into user workflow, Gale, a part of Cengage Learning, announced its certified status as a Google for Education Partner, and the integration of Google tools into Gale products. Users are now able to login to their school or library's Gale In Context resource using Google Account credentials and to download, save, and share articles using Google Apps for Education including Drive and Docs.
Posted Jul 02, 2015
Contently has announced its Contently Analytics platform, a new dashboard that provides one centralized intelligence center where you users can track, optimize, and report on their entire content marketing operations. Contently Analytics provides visualizations of three specific kinds of data: production, performance, and distribution.
Posted Jun 30, 2015
OWNZONES, an ad-free, subscription-based digital content aggregator, announced the launch of its partner program for nonprofit organizations. The program offers nonprofit organizations a complimentary channel on the OWNZONES platform to host text, audio, and video content of their choosing. All proceeds stemming from channel subscriptions will go back to the organization.
Posted Jun 30, 2015
Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.
Posted Jun 25, 2015
Social event marketing platform Tagkast announced the launch of its new branded video feature which aims to help brands enhance the user experience and boost organic shares on social media. Like Tagkast's branded photo sharing strategy, all branded video content will be consumer-generated, candid, created on site, and integrated with Facebook.
Posted Jun 25, 2015
Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers, according to a new report from Econsultancy and Signal.
Posted Jun 25, 2015
ProQuest launched a beta program for its new ebook platform. ProQuest Ebook Central integrates key elements from both ebrary, and EBL - Ebook Library,along with all-new functionality. Beta users include libraries at Oxford University, University of Michigan, Fordham Law Library and University of Wollongong.
Posted Jun 25, 2015
Through an exclusive partnership, Recorded Books and iVerse Media will offer libraries and their patrons access to a selection of more than 10,000 digital comics, graphic novels, and manga titles both inside the library and remotely.
Posted Jun 25, 2015
moBack, a self-deployable MBaaS platform that helps developers build and deploy mobile and web apps, announced that it has joined the GENBAND Kandy Partner Ecosystem. Kandy is a real time communications software development platform built from GENBAND's global telecommunications network and security technologies.
Posted Jun 25, 2015
Discovery U.S. Hispanic, a division of Discovery Communications, and mitú, a technology-driven media brand comprised of a large group of Latino digital content creators and social media influencers, announced a multiplatform development agreement to produce a slate of original digital and television series around mitú's most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú's digital properties.
Posted Jun 25, 2015
Megalytic, an analytics reporting software as a service, announced an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. Megalytics says this is an example of its efforts to incorporate all major data sources needed by digital marketers to communicate performance.
Posted Jun 24, 2015
According to a new market research report "Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020", published by MarketsandMarkets, the WCM market is set to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5%.
Posted Jun 23, 2015
Pinterest, the visual bookmarking tool, announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest. Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest.
Posted Jun 23, 2015
Simulmedia, an audience-targeting television advertising company, is working with Oracle Data Management Platform (DMP) to give Simulmedia TV campaigns the same level of accountability as other digital marketing initiatives. Through this technology integration, marketers and advertisers who currently use Oracle DMP to synchronize their offline and online customer data can track the performance of their Simulmedia TV campaigns to determine how they influence direct business outcomes.
Posted Jun 23, 2015
Limelight Networks, Inc., a digital content delivery provider, announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.
Posted Jun 18, 2015
WWE launched UpUpDownDown, a new YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and avid gamer, Xavier Woods. Woods, also known to online players by his handle "Austin Creed," will be joined by YouTube celebrities, WWE Superstars, and video game editors who will star in daily programming about everything in the world of gaming.
Posted Jun 18, 2015
LeadSift, a provider of social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. The company says the investment will further product development efforts and fuel sales and marketing.
Posted Jun 18, 2015
Turner Broadcasting announced the unveiling of Courageous, a branded content studio for marketers utilizing Turner's multi-screen news brands CNN and HLN. First teased at the Turner Upfront event, Courageous will play a key role in the company's overall commitment to producing industry-leading premium branded content. The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.
Posted Jun 18, 2015
Evergage, a provider of real-time personalization, published the results of a new survey that found 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, 49% of marketers surveyed intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them by more than 10%.
Posted Jun 18, 2015
Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.
Posted Jun 16, 2015
dtSearch Corp., a supplier of general enterprise and developer text retrieval software for searching terabytes of text in a variety of online and offline data formats, announced version 7.80 of its product line. All dtSearch products embed dtSearch's proprietary document filters. The latest release expands these document filters to directly support a broader range of encrypted PDFs, covering PDF files encrypted with an owner password up to 128-bit RC4 and 128-bit and 256-bit AES.
Posted Jun 16, 2015
451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally--from 252 million in 2014 to 908 million--in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors.
Posted Jun 16, 2015
Ebooks by Sainsbury's has relaunched its website. The new site, built in-house, features the complete catalogue alongside a redesigned user experience. The new site also offers new features.
Posted Jun 11, 2015
Altova announced the availability of Version 2015 Release 4 (v2015r4) of its Altova MissionKit desktop developer tools and line of server software products. This release provides new functionality to increase validation speeds for XML and XBRL, adds frequently requested functionality for EDGAR filing validation, provides support for SQLite databases and the TRADACOMS EDI format, and much more.
Posted Jun 11, 2015
Boopsie, Inc., a mobile platform-as-a-service provider for libraries, announced the addition of Ratings and Reviews to its mobile platform. Users can now leave a 1-5 star rating and review for any title in their library's catalog. Reviews can be posted anonymously or through an alias.
Posted Jun 11, 2015
New data from Juniper Research indicates that the messaging market will decline from $113.5 billion in 2014 to $112.9bn in 2019 - a reduction of $600 million. Overall, messaging traffic is forecast to double by 2019. This is driven by OTT (over-the-top) messaging applications, such as WhatsApp and LINE, seeing a threefold increase in message traffic-from almost 31 trillion in 2014, to 100 trillion by 2019 globally.
Posted Jun 11, 2015
Brainshark, Inc., which delivers SaaS-based sales enablement solutions, announced Brainshark Live, bringing live presentation capabilities to the Brainshark Sales Accelerator. Based on Brainshark's SlideShark technology, Brainshark Live helps sales reps find and deliver the best presentation for every selling situation - right within Salesforce from their desktops and mobile devices.
Posted Jun 11, 2015
Lexalytics, a provider of cloud and on-prem text and sentiment analytics solutions, updated its Salience sentiment analytics platform. The company says Salience now offers quicker, more accurate processing, easier configuration of query topics in accented languages such as Portuguese and Spanish, and the ability to contextualize sentiment statements using Boolean search logic. Salience is Lexalytics' on-premise text analytics engine that processes over three billion documents per day.
Posted Jun 09, 2015
Brand Embassy, a digital customer service technology firm, announced the launch of its new customer service platform. Brand Embassy's cloud-based SaaS brings digital customer service channels like Facebook, Twitter, Instagram, email, live chat, and discussion forums into one interface and then uses a variety of parameters like post influence and topic to intelligently route requests to the most relevant customer service agent. Brand Embassy also announced it has already signed up Vodafone, T-Mobile, and GE Money for its platform.
Posted Jun 09, 2015
CodeGuard has created a new pricing plan for its online service with the goal of making website backup and monitoring accessible to every small and midsize business. The company, which has offered website backup for over five years and says it currently monitors more than 250,000 websites for 50,000 companies, will now offer a free version of its service along with existing paid versions. CodeGuard Free costs nothing, comes with a guarantee, and supports one site, one database, and 5GB of storage per company.
Posted Jun 09, 2015
Apple's Worldwide Developers Conference is often the scene of big new announcements, and this year was no different. The company trotted out Jimmy Iovine, a co-founder of Beats, to announce Apple Music, which will allow users to stream over 30-million songs from iTunes, and incorporate playlists and videos. Apple Music is set to launch on June 30, and cost $9.99 per month-but comes with a 3-month free trial. If you need a family plan, you can support up to six people for $14.99 per month.
Posted Jun 09, 2015
Global data and personalization technology company Cxense ASA has announced its intention to acquire ad optimization company Maxifier from Dentsu Digital Holding, Eurovestech, and Fieldhelm. Maxifier is used by publishers--such as Condé Nast, Forbes, The Atlantic, and Bauer Media--to visualize and optimize all direct-sold premium advertising campaigns. Cxense and Maxifier also have common customers, including GFR Media and Grupo Globo, who currently license both companies' services independently. The acquisition significantly expands the Cxense operations and customer base in the United States, and further strengthens EMEA business.
Posted Jun 04, 2015
Visual Action Software, provider of the industry-leading Flaremap Application Suite, announced a strategic partnership with Hortonworks, a contributor to and provider of enterprise Apache Hadoop. The partnership brings enterprise-strength treemap technology together with the Hortonworks data platform.
Posted Jun 04, 2015
In a statement on its blog, Google announced a new feature called My Account that allows users to control all their privacy settings from one place. The post says, users can take the Privacy Checkup and Security Checkup. This will guide you "through your most important privacy and security settings." Additionally, you can "manage the information that can be used from Search, Maps, YouTube and other products to enhance your experience on Google."
Posted Jun 04, 2015
Webs, the digital services business of Vistaprint, announced the availability of social ads on its flagship social media marketing tool, Pagemodo. With this new tool, small businesses can design, target, publish, and analyze ad campaigns on Facebook.
Posted Jun 04, 2015
Adobe announced the 2015 release of Adobe Technical Communication Suite, the next generation of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. The latest version of the end-to-end content development toolkit, streamlines the creation of standards-compliant, bidirectional technical content for global audiences.
Posted Jun 04, 2015
Pages
1
2
345678910111213141516171819202122232425
26272829303132333435363738394041424344454647484950
51525354555657585960616263646566676869707172737475
767778798081828384858687888990919293949596979899100
101102103104105106107108109110111112113114115116117118119120121122123124125
126127128129130131132133134135136137138139140141142143144145146147148149150
151152153154155156157158159160161162163164165166167168169170171172173174175
176177178179180181182183184185186187188189190191192193194195196197198199200
201202203204205206207208209210211212213214215216217218219220221222223224225
226227228229230231232233234235236237238239240241242243244245246247248249250
251252