News Item

ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.
Posted Jun 06, 2017
RedLink announced a pilot of Remarq on several IOP Publishing journals, including the Journal of Optics, the New Journal of Physics, Nanotechnology, and Biofabrication. Remarq is a new tool for the publishing community offering annotation, commenting, article sharing, and collaboration, all on the publisher's site and utilizing the version of record.
Posted Jun 01, 2017
Ingram Content Group and OptiQly, a marketing technology and services startup that provides actionable intelligence for online retail, announced their collaboration to provide publishers insights to make real-time business decisions. OptiQly provides predictive analytics for marketers to increase book discovery and sales at online retailers.
Posted Jun 01, 2017
Centro, a provider of enterprise-class software for digital advertising, announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal, and many more.
Posted Jun 01, 2017
OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. With this announcement OmniVirt's platform can be used to monetize a publisher's Virtual Reality inventory as well.
Posted Jun 01, 2017
Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.
Posted Jun 01, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces that RevBase customers now have new options - including QR Codes and native language zones - for accessing documents managed within RevBase.
Posted May 30, 2017
The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.
Posted May 30, 2017
Outbrain, a discovery platform, launched Outbrain Programmatic Access (OPA), available on AppNexus, an independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into Outbrain's native ecosystem.
Posted May 25, 2017
xAd, a provider of location intelligence that drives sales, announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and assuage growing concerns around viewability, ad fraud, and brand-safety in mobile advertising.
Posted May 25, 2017
Integral Ad Science (IAS), a technology and data company, has expanded its integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform. These enhancements make IAS the first company to provide mobile in-app brand safety data within The Trade Desk platform.
Posted May 25, 2017
In a blog post, Instagram introduced two new ways to explore content on its platform. Users can now use Explore to find stories based on location and hashtags.
Posted May 25, 2017
On the heels of its Appy Award win for best Sports App, Built.io-a technology provider with solutions that enable organizations to accelerate their digital transformation-announced the general availability of its Digital Fan Experience Platform, which it says allows the world's most successful sports franchises to reinvent how they connect with their fans.
Posted May 23, 2017
Cloudwords, a software provider for global content localization, announced the availability of Cloudwords for Drupal 8, which it says is a faster, easier solution for enterprise organizations to create, deliver, and manage multilingual Drupal websites. Cloudwords' integration for Drupal 8 delivers a fully automated workflow to accelerate the process of translating Drupal websites and digital content for global markets.
Posted May 23, 2017
Distil Networks, a provider of bot detection and mitigation, announced the acquisition of Are You A Human, experts in analyzing and understanding how real humans interact with the internet.
Posted May 18, 2017
Atypon has expanded its commitment to enterprise-level IT security and privacy, establishing a Department of Information Security and Privacy and appointing Michael Goodman its director. Goodman will lead Atypon's security and privacy environment with next-generation controls for protecting publishers' content, data, and other sensitive corporate information.
Posted May 18, 2017
Social video creation platform Wochit and Fresco News, a network connecting mobile journalists to newsrooms worldwide, announced a partnership that will add Fresco's vetted library of crowdsourced news content to Wochit's library of pre-cleared assets.
Posted May 18, 2017
During Google I/O, Adjust was announced as an App Attribution Partner with Google. Adjust enables marketers to use its sophisticated Return on Investment (ROI) analytics, Audience Builder for segmentation, and Hourly Aggregation to deeply analyze, develop and optimize campaigns on Google AdWords.
Posted May 18, 2017
Lingotek, the translation network, announced that it has become a Salesforce AppExchange Partner. Salesforce is the world's leading customer relationship management (CRM) software company that helps companies track and monitor sales and marketing activities.
Posted May 18, 2017
Altova announced the release of MobileTogether 3.2, its cross-platform mobile development framework. This release introduces over 18 important new features for building data-centric mobile apps.
Posted May 16, 2017
Brainshark, Inc. and Seismic announced a strategic partnership to help organizations improve sales team effectiveness with an end-to-end sales enablement solution.
Posted May 16, 2017
Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement
Posted May 16, 2017
Outbrain, a discovery platform, begins the rollout of Outbrain Lookalike Audiences to help marketers reach new customers and engage with new people who are likely to be interested in their business because they "look similar" to existing customers or converters.
Posted May 16, 2017
The literary magazine Granta has announced the launch of a digital archive featuring every issue of the 38-year-old quarterly. Granta has partnered with digital publishing experts Exact Editions to bring the archive project to life.
Posted May 11, 2017
LiveWorld, Inc., the social customer experience company, announced the expansion of messaging platforms supported through its comprehensive conversation management software. The SaaS platform enables brands to engage and converse 1-on-1 with new audiences, manage all their social media and messaging channels worldwide, and deliver more impactful conversational marketing campaigns.
Posted May 11, 2017
Aprimo, a provider of marketing operations tools, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The solution lets mid to large-sized organizations, marketing service providers, and agencies connect to and manage their customer and prospect databases using the cloud, and extract key customer insights to perform smarter marketing.
Posted May 11, 2017
Progress announced the release of Progress Sitefinity 10, the latest edition of its web content management system, popular for its ease-of-use and rapid time to delivery. With the release, Progress delivers new user authentication and security capabilities making social authentication on websites a capability available to any organization.
Posted May 09, 2017
Seismic, an enterprise-grade sales enablement solution, announced the launch of Seismic NewsCenter. Modeled after popular news aggregation and social media apps, NewsCenter is the resource sales reps can turn to at any time to stay updated in real-time on all information that matters most to them.
Posted May 09, 2017
Language consultancy, The Writer, has announced a unique collaboration with New York University to support research into Natural Language Processing (NLP) - the branch of computer science that deals with analyzing and generating human language.
Posted May 09, 2017
Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less than 7% in both regions over the same half-decade.
Posted May 09, 2017
Following a comprehensive strategic review, IP Network will be transformed into a single point of contact for advertisers wishing to communicate outside their home territory and are keen to benefit from local expertise. As part of the strategic repositioning, IP Network will change its name to RTL AdConnect as of May 4, 2017.
Posted May 09, 2017
Tapjoy, the "Maximum Impact Platform" for mobile advertisers and app developers, announced a partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers. The partnership provides Moat's independent viewability and attention measurement for video ads on Tapjoy's in-app inventory.
Posted May 09, 2017
According to SiriusDecisions, 63% of sales reps fail to achieve quota due to improper training or the inability to find and use relevant content. Seismic, an enterprise-grade sales enablement solution, and sales readiness solution MindTickle announced a technology partnership that will attack both issues.
Posted May 04, 2017
LivePerson, Inc., a provider of cloud mobile and online business messaging solutions, has launched an enterprise bot management platform. Designed to run multiple bots at scale in the digital, marketing, and care operations of large brands, LiveEngage for Bots is an extension of its LiveEngage platform, and allows these brands to deploy, manage, and measure bots in one place, directly alongside human workers.
Posted May 04, 2017
During its annual customer experience conference C3, Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced CX Revolution—a vision to empower brands with the necessary tools to integrate data-driven customer experience into the fabric of every business. Driving a CX Revolution ensures a universal focus on customer experience across all levels of the organization.
Posted May 04, 2017
Atypon's Literatum, an online publishing platform for professionals and academics, supports CHORUS and enables access while improving the discoverability of funded research. CHORUS is a global non-profit organization committed to enabling sustainable, cost-effective, and transparent public access to content reporting on funded research.
Posted May 04, 2017
engage:BDR, a cross screen video advertising company, announced the launch of IconicReach, one of the first influencer advertising platforms created by an established advertising technology company. IconicReach says it is a one-stop shop for those brands looking for a place to discover and manage an array of influencer partners. The goal is to yield high engagement and authenticity, and for influencers to seamlessly connect to numerous potential partners in one place.
Posted May 04, 2017
Chatmeter, a search marketing and review management company, revealed new research proving the trustworthiness of online reviews and the impact they have on consumers' trust in a brand. These company also introduced Chatmeter Pulse.
Posted May 02, 2017
Instart Logic, a company helping brands around the world make their digital initiatives faster, more reliable, announced Helios which uses artificial intelligence to illuminate and solve challenging digital security issues. Helios, part of Instart Logic's AppShield family of end-to-end security solutions, uses artificial intelligence, interpretable machine learning, and automation to discover subtle web breaches hidden in billions of applications logs that have been nearly impossible for humans to detect using traditional security technologies.
Posted May 02, 2017
Kenshoo, a provider of agile marketing, released a new infographic, Kenshoo Digital Marketing Snapshot: Q1 2017, highlighting the continued impact that mobile, product-focused and video ad types deliver for social and search advertisers. Social ad spending increased 41% year-over-year (YoY) supported by substantial growth in video ad (153%) and Dynamic Product Ad (202%) spending.
Posted May 02, 2017
Pepperjam, a full service performance marketing company, revealed insights and contradictions around marketers' challenges and priorities. Conducted at Adobe Summit 2017, Pepperjam polled 400 senior marketers and decision makers to identify what issues are top of mind and affecting budget spend. The results reveal a notable tension among technology investments and expectations, and channel strategy and objectives.
Posted May 02, 2017
Seismic, an enterprise-grade sales enablement solution, announced it will join Marketo's LaunchPoint ecosystem, the a robust community of partner technologies. The integration is meant to improve lead scoring and advanced campaigns for marketers while simultaneously bolstering the automatic creation of hyper-personalized sales content, further proving marketing teams' contributions to the bottom line at large enterprises.
Posted May 02, 2017
movingimage, a secure enterprise video platform (EVP) provider, announced availability of VideoManager Pro App, the first end-to-end EVP video manager application available for the iOS platform.
Posted Apr 27, 2017
Earlier this year, RiskIQ, a provider of digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that it says is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.
Posted Apr 27, 2017
DNN Software announced an assortment of new channels in Liquid Content, the omnichannel publishing system central to its Evoq CMS. With the general availability of Evoq 9.1, Liquid Content says it can seamlessly publish to devices such as Amazon Echo, and applications such as Facebook Messenger, Facebook, Twitter, and LinkedIn.
Posted Apr 27, 2017
Searchmetrics launched an agile content development platform. The Searchmetrics Content Experience is a pathfinding solution that lets writers create content optimized to reach their target group and stand atop search page rankings. Marketers can quickly optimize content production by identifying the right topics to create online content that resonates with current and potential customers.
Posted Apr 27, 2017
VitalSource has announced the release of VitalSource Content Studio 2.0, expanding the EPUB 3 authoring tool's capabilities with legacy content conversion and one-click publishing. The companys says it allows content creators to preview and publish their responsive and accessible EPUB 3 content directly into VitalSource's Bookshelf platform, and makes updates and revisions faster and easier.
Posted Apr 27, 2017
With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits - from deeper customer relationships to improved conversion rates. What's more, 9 out of 10 marketers (88%) say their customers expect an experience, across digital properties, that's personalized to them.
Posted Apr 25, 2017
Reflektion, a unified engagement platform for brands, announced findings of new research and a consumer survey commissioned with Internet Retailer. Based on results from the top 100 North American online retailers as ranked by their web sales and a national survey of more than 500 consumers - Digital Personalization: The Missed Opportunity - found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.
Posted Apr 25, 2017
Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, now enables over-the-top (OTT) operators and content owners to maximize content monetization through a package of integrated security and analytics components with the availability of MultiRights OTT Plus.
Posted Apr 25, 2017
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