News Item

Cloudwords, a software provider for global content localization, announced it has partnered with Lilt, an AI-infused translation platform, to deliver an end-to-end localization solution that incorporates the best of both Cloudwords' and Lilt's technology solutions. Cloudwords says its software speeds global marketing workflows, and Lilt's interactive Machine Translation (MT) and CAT software boosts translator productivity.
Posted Apr 18, 2017
Bidalgo, a provider of ad automation software and services for app marketers, launched Bidalgo AI, which it says is the mobile industry's first end-to-end ad automation agent for app install ads on Facebook, Instagram, Pinterest, and other platforms. Bidalgo AI uses Artificially Intelligent algorithms to manage and optimize the entire media buying cycle, from uploading ads and optimizing their performance to real-time bid management, budget allocation, and more.
Posted Apr 13, 2017
Blis, a provider of advanced location data technology, and TVTY, which calls itself The Moment Marketing company, are empowering brands to launch location-based digital ad campaigns reacting to real-time events.
Posted Apr 13, 2017
AEG, a sports and live entertainment company, is launching AEG Studios, an in-house branded content division. The new division will work as an extension to AEG's Global Partnership group and supports the creation, production, and development of innovative, original content for the company as a whole as well as its numerous brand partners. Veteran content strategist, Raymond Leon Roker, will oversee the new initiative as head of the division across music, sports and facilities.
Posted Apr 13, 2017
Orbis Technologies, Inc. and RSI Content Solutions announced the merger of the two companies. The merger creates a global Big Data company that provides software and services around the world. The combined operating entity will assume the Orbis Technologies, Inc name with corporate headquarters in Annapolis, MD. This company immediately assumes a market leader role in global enterprise content and information management with products and solutions deployed around the world.
Posted Apr 13, 2017
RBmedia, announced its launch on April 11, and simultaneously announced its acquisition of Audiobooks.com, a provider of on-demand audiobooks sector. With Audiobooks.com, RBmedia not only produces spoken audio content, it also offers a technology platform that distributes more than 700,000 digital media titles.
Posted Apr 13, 2017
Adobe announced the latest versions of its eLearning authoring tool, Adobe Captivate, and learning management system (LMS), Adobe Captivate Prime. Used in conjunction, as an end-to-end solution, or as standalone offerings, Adobe's powerful eLearning solutions continue to break new ground for specialists in learning and development, training, and corporate HR departments who want to deliver exceptional learning experiences that are personalized and delivered on any device.
Posted Apr 13, 2017
Ranker.com, a ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years' worth of polling data from the company's Top 50 Quantcast-ranked site. Ranker Insights allows marketers and media buyers to discover deep and psychographic insights into consumer audiences and otherwise unseen relationships between consumer preferences surrounding a vast range of individuals, media, and brands.
Posted Apr 11, 2017
Lingotek, a translation network, announced that the Lingotek - Inside AEM 6.2 connector is Adobe-certified, bringing its fully networked, automated translation solution to Adobe Experience Manager (AEM) users. AEM is a comprehensive content management platform for building websites, mobile apps, and forms to make managing marketing content and assets easier for large enterprises.
Posted Apr 11, 2017
EuclidIQ, a provider of video compression products, announced it has been granted a new U.S. patent bringing its patent pool over 40, with additional patents pending in the U.S. and internationally.
Posted Apr 11, 2017
Cox Enterprises Inc. announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV.
Posted Apr 06, 2017
Linqia, the performance-based influencer marketing platform, released the results of The Value of Influencer Marketing 2017, a survey designed to better understand how B2C marketers are using influencer marketing to fuel their content marketing strategies.
Posted Apr 06, 2017
IOVOX, a global call analytics company, announced the availability of a new solution that provides marketers with enhanced data analytics, enabling them to make more informed decisions when evaluating the performance of inbound marketing campaigns. IOVOX's new Multichannel Marketing solution is specifically designed for companies using multiple marketing channels to drive inbound calls to their business.
Posted Apr 06, 2017
Millennials with at least one college-educated parent are more inclined than other young adults to seek out news sources, Northwestern University research suggests. Based on interviews with young adults from varying socioeconomic backgrounds, the study looks at how millennials navigate the high-choice media landscape and the strategies they use to locate information about current events.
Posted Apr 04, 2017
VitalSource Technologies LLC, Ingram Content Group's digital education content delivery solution, has acquired Verba Software, Inc., a San Francisco-based company dedicated to using technology to support campus stores and help students save money on course materials.
Posted Apr 04, 2017
Krush Technologies, a provider of technology, products, and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, announced a licensing partnership with Videology, a provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo's unique audience wherever they're consuming video.
Posted Apr 04, 2017
Bidalgo, a provider of ad automation software and services for app marketers, announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins and other Pinterest ad products.
Posted Mar 30, 2017
LiveWorld, Inc., the social customer experience company, announced the expansion of its comprehensive conversation management software to major messaging platforms worldwide, now enabling brands to connect with consumers on preferred digital communication channels. The LiveWorld expansion to WeChat, Telegram, and web chat further enriches customer experiences with the personalized, real-time brand interactions already supported for Facebook Messenger and most major social media platforms.
Posted Mar 30, 2017
TMMData, a premier provider of data integration, preparation, and management software, announced its partnership with data quality assurance platform ObservePoint. The companies' deepened relationship aims to give enterprises complete confidence in the accuracy of their marketing information and analysis through automated data verification, integration, and cleansing.
Posted Mar 30, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the launch of the "Retale Store Traffic Guarantee." Now available for its retail partners, its Store Traffic Guarantee is specifically for the Retale mobile app, the company‘s flagship location-based shopping service.
Posted Mar 30, 2017
Storyhunter, a talent marketplace of more than 20,000 freelance video producers and journalists across 180 countries, announced $1.3 million funding round; $4.2M total. Draper Associates led this funding round which included Frontier Ventures and Altair.vc, joining previous investors NFX Guild, iAngels, and 500 Startups.
Posted Mar 30, 2017
Silicon Publishing announced two new products harmonious with the Adobe Experience Cloud: Silicon Connector 2.0 for Adobe Experience Manager (AEM), as well as the surprise unveiling of the entirely new Campaign Paginator, a platform bringing direct mail to Adobe Campaign.
Posted Mar 28, 2017
NinthDecimal, a marketing platform powered by location data, and AdColony, an independent mobile advertising platform announced a deep strategic partnership that will bolster both companies' offerings across data, campaign planning, targeting and measurement -- enhancing the full life cycle of services for marketers.
Posted Mar 28, 2017
Kantar Millward Brown announced the latest expansion of the Ignite Network, its brand marketing analytics platform, driving continued advancement in mobile advertising measurement.
Posted Mar 28, 2017
Lionbridge Technologies, Inc. announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge's translation automation technology with inRiver's PIM software, enabling them to easily create ecommerce experiences for customers around the globe.
Posted Mar 28, 2017
Widen Enterprises unveiled Portals, a new way to share and track content stored in Widen Collective, the company's flagship digital asset management (DAM) system. Portals enable marketers to curate sets of assets for dealers, franchisees, agencies, and other partners who tell their brand stories.
Posted Mar 28, 2017
Almost every website with a login page is under attack from bad bots, the automated programs used by hackers, fraudsters and competitors to carry out a variety of nefarious activities, according to a new report from Distil Networks, Inc.
Posted Mar 21, 2017
Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content - a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
Posted Mar 21, 2017
PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink Data Store as a preferred method for accessing PushSpring branded audience data and custom segments.
Posted Mar 16, 2017
ALTV, a free streaming service recently launched in the Middle East and North Africa, is breaking new ground in the Egyptian broadcast arena with the success of the region's first ever user-generated current events show.
Posted Mar 16, 2017
According to an announcement on Oracle's website, it had "entered into an agreement to acquire the next generation Infinity big data platform assets from Webtrends and make the solution part of the Oracle Marketing Cloud. The Infinity offering allows businesses to see the complete picture of how customers interact with their brand across any digital channel, at any time, and in one place.
Posted Mar 16, 2017
Global advertising & marketing revenues grew an estimated 4.9% to $1.18 trillion in 2016, accelerating from a 3.7% increase in 2015, driven by strong growth in mobile media, over-the-top (OTT) video, branded entertainment, content marketing and digital out-of-home (DOOH) advertising, per the just-released annual KPI benchmark report by PQ Media. Global ad and marketing growth is poised to decelerate in 2017, due to the absence of major political and sports-related media spending, as well as the continued slowdown in online media growth.
Posted Mar 16, 2017
Lingotek, The Translation Network, announced the release of a new Multilingual Business Intelligence application (app) available on Lingotek's award-winning translation management system (TMS). Localization has rapidly become increasingly strategic to senior executive management in digitally advanced organizations to increase both customer experience and expand top line revenue growth.
Posted Mar 16, 2017
Publishers now have a tool to create and distribute interactive content, thanks to a new collaboration between Gutenberg Technology Inc., a cloud-based tools creator for educational content, and VitalSource Technologies LLC, an Ingram Content Group company and educational technology provider.
Posted Mar 16, 2017
Indexer, a Houston-based technology start-up, announced the public availability of Vector, an analytical platform that says it transforms the internet into unprecedented tangible, meaningful data. Utilizing real-time quantitative research and advanced algorithms, Vector claims to stand apart from existing analytical platforms by extracting more content, with greater efficiency, than has ever been possible before.
Posted Mar 14, 2017
SAP SE announced the extension of its customer engagement and commerce cloud suite with the availability of the SAP Hybris Revenue Cloud solution. SAP Hybris Revenue Cloud says it goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration, and subscription billing — all in the cloud.
Posted Mar 14, 2017
Return Path released the second annual email engagement benchmark report. The Hidden Metrics of of Email Deliverability provides sector-specific results for email marketing metrics like read rate, reply rate, forward rate, and complaint rate, which measure consumers' level of engagement with the email they receive. Overall, industries that outperformed the average in these metrics also saw less email delivered to spam.
Posted Mar 14, 2017
At the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker's new Looker Blocks deliver a plug-and-play platform to turn data into actionable insights.
Posted Mar 14, 2017
Translations.com, a division of TransPerfect, a privately held provider of language services and translation-related technologies, announced the launch of a new Drupal 8 module and the re-launch of a new Drupal 7 module after a record year of GlobalLink adoption and growth.
Posted Mar 09, 2017
The Local Media Consortium (LMC), a strategic partnership of leading local media companies, announced it has forged a strategic multi-year partnership with Milwaukee-based native platform provider Okanjo to provide Consortium members with a suite of new tools to increase audience engagement and broaden native commerce solutions across their more than 1,700 local media sites.
Posted Mar 09, 2017
Smartling, a translation technology and service provider, has released a new integration that enables global brands to use Smartling products and services with the IBM Watson Language Translator machine translation service.
Posted Mar 09, 2017
LiveWorld, Inc., a social customer experience company, announced a new end-to-end Facebook Messenger program for brands eager to enhance engagement and interaction on this emerging platform. LiveWorld is the first company to release a comprehensive Messenger solution that offers program strategy development, enterprise conversation management software, chatbot development and integration with human agents. LiveWorld also offers services to monitor and engage customers 24 hours per day.
Posted Mar 09, 2017
Qualtrics announced the Qualtrics XM Platform, an experience management platform designed to address the growing experience gap--the gap between what organizations actually deliver and expectations from the market, customers, and employees. The first solution in this space, according to the company, the Qualtrics XM Platform, will help companies measure, prioritize, and optimize the experiences companies deliver across the four foundational aspects of business—customers, products, employees, and brands.
Posted Mar 09, 2017
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
Posted Mar 07, 2017
BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.
Posted Mar 07, 2017
Wrike, the work management software for high performance teams, announced the release of a new set of tools that allow video producers, editors, and business users to share feedback and collaborate on the development of video assets.
Posted Mar 07, 2017
Arkadium announced the release of InHabit, its new "dynamic editorial" technology. InHabit's patent-pending technology reads any article and automatically inserts an interactive editorial unit designed to both engage the reader and factually and functionally extend the article it appears on.
Posted Mar 07, 2017
PebblePost, the inventor of Programmatic Direct Mail, announced it has secured a $15 Million Series B round, led by RRE Ventures, with existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels also contributing to the round.
Posted Mar 03, 2017
Bluecore, a four-year-old SaaS technology provider that helps marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers.
Posted Mar 02, 2017
MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.
Posted Mar 02, 2017
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