News Item

Bidalgo, a provider of ad creative automation software and services for app marketers, and AppsFlyer, the provider of mobile attribution and marketing analytics, unveiled a Full-Funnel Attribution solution for Apple Search Ads.
Posted Dec 15, 2017
Tubi, a free streaming TV and movie network, launched its Content Personalization Engine to help solve the discovery problem associated with VOD. Tubi will leverage new Artificial Intelligence and Deep Learning technology to program and personalize its VOD service, making it, according to Tubi, the only free streaming service (AVOD) with a personalization engine.
Posted Dec 14, 2017
Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced he launch of Lexalytics AI Assembler, a new machine learning platform that aims to simplify and accelerate the process of gaining insights from the large quantity of natural language data inundating the enterprise. Lexalytics is also launching a limited-availability beta release of Semantria Storage & Visualization, a content storage, aggregation, search, and reporting framework.
Posted Dec 14, 2017
dodl.es announced that the beta release of its social animation app is now available on mobile devices to partnering artists, animators, press, social influencers, educators, digital marketers, autism community partners and to backers who signed up via crowdfunding campaigns.
Posted Dec 14, 2017
"Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions?" That is the primary question explored in the latest original research from The 614 Group as the independent group surveyed and met with 60 key executives at the nation's top media buying and selling organizations. If the opinions and plans of those surveyed are indicative, pressure for a new model will only intensify as today's digital environment and programmatic options remain lacking.
Posted Dec 14, 2017
Heartbeat, a two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding of $2.9 million to date, Heartbeat's existing investors, including Right Side Capital Management also contributed to this seed round.
Posted Dec 12, 2017
Engage, providers of design and development of web and mobile solutions for enterprises, announced the availability of its new association management software (AMS), Engage AMS. The fully-integrated solution combines an AMS, content management system (CMS) and customer relationship management (CRM) within Engage's user-friendly, intuitive design to enable streamlined online interactions.
Posted Dec 12, 2017
Spokata, a mobile audio platform for real-time news, announced the launch of its website and iOS app. Spokata streams real-time audio content from over 100 verified digital news sources, using a combination of its proprietary algorithms and Polly, an Amazon AI text-to-speech service.
Posted Dec 12, 2017
Socialbakers, an AI-powered social media marketing platform, announced the addition of performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries, and regions.
Posted Dec 07, 2017
LoopMe conducted cross-Atlantic research with Censuswide to look at US and UK consumers views on their data, ahead of the GDPR implementation in May 2018. US consumers believe that their data is worth $244 per year. Despite a high price tag, many consumers feel uninformed about their data - 31% of US respondents and 51% of their UK counterparts did not feel informed enough to give a value on their data.
Posted Dec 07, 2017
Blis, a provider of advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyze consumer behavior--from audience profiling, to exposure, to attribution--by capturing and activating mobile movement data.
Posted Dec 07, 2017
dataxu, a software provider for marketing professionals, announced the launch of Open AI for Ads, an industry-first initiative that enables users of its Touchpoint DSP to dramatically improve campaign performance by utilizing artificial intelligence powered by high-quality, proprietary data sets. The first algorithm included in Open AI for Ads is powered by data from Oracle Data Cloud.
Posted Dec 07, 2017
Quark Software announced it has acquired Docurated, the creators of enterprise sales enablement solutions. Since its inception in 2012, Docurated has worked on SaaS-based enterprise sales and marketing software. Quark will integrate Docurated with Quark's content automation platform to enable sales teams to easily identify and deliver meaningful content to customer prospects.
Posted Dec 07, 2017
Vidyard, a video platform for business, says it is making it easier than ever for B2B marketers to attract, engage, and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement, and lead conversion.
Posted Dec 07, 2017
Letingtech announces the launch of LET Glass, AI glasses supported by military bone conduction technology. LET Glass revolutionizes the way you control your smart home. It frees your hands from physical handling of your devices and immerse you in a smart world with the easiest operating mode.
Posted Dec 06, 2017
Amobee, a global digital marketing technology company serving brands and agencies, announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with high quality inventory to more effectively reach target consumers.
Posted Dec 05, 2017
Anodot, the AI-powered analytics company, announced the launch of AI Analytics for Retail. Anodot's AI-powered data analytics system -- with multiple patents pending -- uncovers incidents in real time, revealing glitches that would cost retailers millions in lost revenue, and identifying opportunities.
Posted Nov 30, 2017
DECENT, a global provider of blockchain technology, has teamed with Pivotal Entertainment as its official U.S. business partner. Pivotal, specializes in navigating the media and technology landscape, will engage with the film, television, music, publishing and fashion worlds to demonstrate how DECENT's new blockchain-enabled platform will revitalize their industries.
Posted Nov 29, 2017
Receptiv, a video advertising platform delivering brand experiences across premium mobile environments, announced the launch of Reveal -- a new mobile web outstream product deployed across over 40 key mobile publishers. Reveal is an outstream video product built specifically to comply with the IAB's LEAN (Light, Encrypted, Ad choice supported, and Non-invasive) principles and the Coalition for Better Ads' initial standards.
Posted Nov 21, 2017
Aprimo, a provider of marketing operations and digital asset management technology, announced new features to its Marketing Productivity solution. The enhancements represent Aprimo's latest advancements to take manual work out of the modern marketer's job to drive intelligent marketing work management.
Posted Nov 21, 2017
Squarespace released a completely redesigned mobile analytics platform that lets customers dive deeper into their website's analytics. With newly optimized features (listed below), this release is essentially an entirely new app that brings our desktop analytic capabilities to mobile.
Posted Nov 21, 2017
Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management, released initial insights from a new study exploring the most common pain points faced by ad ops teams. Based on a survey of 150 advertising industry professionals working in digital video campaign activation, the research has found that 70% of those on the front lines would reinvent the process of video campaign activation from scratch if given the opportunity.
Posted Nov 21, 2017
Xtensio, a SaaS-based document collaboration platform, announces the launch of its newest offering, Xtensio For Business. This new all-in-one productivity suite is a private and branded space designed specifically for agencies, consultancies, startups, and companies looking to streamline the creation and management of their visual and strategic collateral.
Posted Nov 21, 2017
Xillio, specialist of content migration and integration, announces the launch of its cloud-based API for content integration services. With this API, developers can quickly and easily access a multitude of content repositories and applications or build functionality that provides users efficient access to the right content. This enables users to create or adjust content without having to switch between different applications.
Posted Nov 21, 2017
Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.
Posted Nov 16, 2017
Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.
Posted Nov 16, 2017
Attendify, a provider of self-service event apps and lead retrieval solutions, has released Attendify Audiences, a data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into an asset, leveraging it to personalize marketing campaigns and deliver positive event ROI.
Posted Nov 14, 2017
SendtoNews (STN) announced the full release of its new AI powered feature for its video player that intelligently scans articles and matches them to the most relevant content in its extensive short form sports video library. Once matched, it instantly displays the video in its high viewability player.
Posted Nov 14, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, has announced several key updates to its customer intelligence platform. Building on its text analytics engine, these new features make it easier for users to understand how customers are feeling and drill down to root-causes.
Posted Nov 14, 2017
Gale, a Cengage company, has developed a Google Chrome extension for its Opposing Viewpoints In Context database. The extension makes it easier for users to find and access content from Opposing Viewpoints In Context through their library from a Google search, creating a simple and direct path to authoritative digital resources.
Posted Nov 09, 2017
Seismic, the global leader in marketing and sales enablement, announced a major update to its content collaboration feature, Seismic WorkSpace. Leveraging Seismic's integration with Salesforce, Seismic WorkSpace can now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people to add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.
Posted Nov 09, 2017
A new report released by CDNetworks, global content delivery network (CDN) and cloud security provider, has found 88% of US businesses claim confidence in their current DDoS mitigation, despite 69% having suffered a successful DDoS attack in the last 12 months - the second highest proportion of successful attacks, beaten only slightly by the UK (71%).
Posted Nov 09, 2017
Smartling, a translation technology and service provider, released findings of a new study that reveals content localization is a top priority for global brands, with 94% of marketers surveyed in the U.S. and Europe citing plans to increase spending on content localization in the coming year.
Posted Nov 09, 2017
ePEERS, a new social media network exclusive to college students, has launched a website and app to foster connections between students. This social network brings students together by encouraging them to share interests, plus academic, career and personal advice with peers at their own university or with college students across the nation.
Posted Nov 09, 2017
LiveWorld, Inc. released the findings of a study in its new whitepaper Messaging Apps and Chatbots for Brand Marketing. The report examines the advantages of branded conversations, the challenges companies face within messaging apps, and how conversational marketing will impact the future of brand engagement. LiveWorld partnered with Brand Innovators to conduct the survey of more than 200 Fortune 500 marketers across business-to-consumer industries in 2017.
Posted Nov 09, 2017
Io-Tahoe LLC, a provider of machine learning-driven smart data discovery solutions that span data lakes and relational databases, unveiled a new offering to enable customers to quickly and comprehensively address requirements for the European Union (EU) General Data Protection Regulation (GDPR).
Posted Nov 09, 2017
SDL, a provider of global content creation, management, translation and delivery solutions, has introduced its next generation content management technology with the launch of SDL Tridion DX.
Posted Nov 07, 2017
Pressboard, the story marketplace for brands and publishers, released its 2017 Branded Content Benchmarks Report. In it, Pressboard reveals that consumers now spend more time engaging with branded content - the average active reading time for a piece increased from 66 seconds in 2016, to 73 seconds in 2017.
Posted Nov 07, 2017
AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.
Posted Nov 07, 2017
HapYak announced new enhancements to its interactive video platform aimed at helping organizations more closely align video strategy with business goals through engaging, data-rich user experiences. Used daily by market leaders to facilitate eCommerce, communication, learning, and customer support, HapYak's new release features a fast, single-click workflow for video branching, broad publishing options, and powerful user-level analytics.
Posted Nov 07, 2017
Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index (DCI). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility.
Posted Nov 02, 2017
Wistia, a video platform for business, released its inaugural State of Video for Business report, detailing the ongoing rise of video for business. The report studies the 6.7 million videos created and uploaded so far in 2017 by over 300,000 companies. As business videos bring a human touch back to online business and materially impact the bottom line, this report reveals growing production and demand, best practices, consumption trends, and more.
Posted Nov 02, 2017
TopQuadrant, a provider of standards-based data governance solutions announced the release of TopBraid 5.4, a collection of web-based solutions for Data Governance and Vocabulary Management.
Posted Nov 02, 2017
Socialbakers, a social media marketing platform, announced its AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities. Socialbakers is the leading platform to provide marketers with measurement, management, and optimization for Instagram and Facebook in a single integrated suite.
Posted Nov 02, 2017
Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.
Posted Nov 02, 2017
For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit's Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views.
Posted Oct 31, 2017
In today's day and age, video plays a large part in how society consumes information. In fact, YouTube states approximately 1 billion hours of video are watched every day on its website alone. So, it comes as no surprise that video also plays a big role in modern day learning. This is why eLogic Learning prioritized the delivery of the new Video Management feature in its eSSential LMS application.
Posted Oct 31, 2017
Global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017, as growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital and alternative media channels, according to a new PQ Media report. Worldwide advertising and marketing revenues rose at a faster 4.9% in 2016, benefiting from the biennial influx of media spending related to the Summer Olympics and political campaigns.
Posted Oct 31, 2017
Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.
Posted Oct 31, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced the first-ever, full-service solution designed specifically for brands to easily create and implement social media crisis plans across all departments within their organization. This new CX Social feature allows companies to safeguard their planned promotional campaigns against the possibility of an emergency situation, ensuring that they maintain their reputation during trying times that demand quick action and sensitivity.
Posted Oct 31, 2017
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