Much like the average American family farm, it seems like content farms may be struggling -- if this week's news about Demand Media is any indicator. One of the biggest and most well-known mass producers of content on the web is cutting back the number of articles it produces, and enraged its freelancers in the process.
- Posted Oct 12, 2011
People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.
- October 2011 Issue, Posted Oct 12, 2011
Much like print publishers have stood by and watched their customer base dwindle as the web took over, cable companies have been watching as their customers found new alternatives to shelling out hundreds of dollars for the privelege of watching The Jersey Shore. Accounts vary, but so far "cord-cutters" have represented a relatively small drop off in revenues. As internet connected TVs become more popular and a whole new generation of kids come out of college without any intention of ever getting a cable hook-up, smart pay-TV providers are looking for new ways to offer their consumers value.
- Posted Oct 10, 2011
If any company could propel an ebook-first publishing model, it is probably Amazon. With the popularity of the Kindle and the extensive information the company holds on its clients, Amazon is better positioned than most to push targeted ebooks to customers. The company even released a statement earlier this year showing that ebooks are outselling print books on Amazon.com. Despite this, Amazon is foraying further into the print publishing world.
- October 2011 Issue, Posted Oct 05, 2011
Over the past four years daily deal sites have flooded the marketplace. As of July 2011, daily deal aggregator Yipit has tracked over 650 group-buy and flash sale sites, with dozens more joining the already crowded discount field each month. With an easy to enter marketplace and revenues expected to reach $10 billion by 2015, the incentive to join in the group-buy and flash sale boom is great—but not every site can be effective and profitable.
- Posted Oct 04, 2011
Last week The Wall Street Journal announced the beta launch of WSJ Social, a news app for Facebook that allows users to read, share, and comment on articles from the Journal within the social media environment. The content offered through WSJ Social includes articles and blogs from WSJ.com, such as breaking news, columns, analysis and opinion. All of the content is available for free for the first month. This is news mostly because the WSJ has long been one of the publications best known for successfully charging subscribers for online content.
- Posted Sep 29, 2011
When considering the future of web content management (WCM), it is perhaps helpful to remember that the technology is designed to systemize and automate that which has long been practiced by retailers and expected by consumers in the real world. Just as a shopper who enters a sporting goods store and asks for help finding a fishing rod might beat a hasty retreat if the clerk brings back a soccer ball, visitors to websites expect to be listened to and to receive personalized service. When you figure that an online shopper is not a car drive away from another store but rather just a few quick keyboard strokes away from another website, the pressure to get WCM right mounts exponentially.
- Posted Sep 21, 2011
On Sept. 14 Optify—which provides real time marketing software and services for business to business marketers and online publishers—announced its new Partner Program, which the Seattle-based company says will, among other things, help digital media and online marketing agencies grow their business and attract new clients.
- Posted Sep 15, 2011
Big media brands are everywhere in our daily lives-on TV, in magazines, and in newspapers-and now even the digital frontier seems to be going the way of mass media. Big brand names are snatching up independent, popular entities, such as blogs, which come equipped with loyal followers. One of the better-known examples is the AOL acquisition of The Huffington Post earlier this year. Subsequently, AOL consolidated its 53 content brands into 20 different "power brands."
- September 2011 Issue, Posted Sep 14, 2011
Percussion Software, a provider of web content management (WCM) solutions for businesses and organizations worldwide, released the newest installment in its family of online solutions, CM1 Version 2 (CM2), on Wednesday, Sept. 7. This pure WCM product that provides users with full WCM functionality was delivered as an upgradeable product in a cost-effective package.
- Posted Sep 08, 2011
This past April, 1 month after her highly publicized resignation as CEO of NPR (National Public Radio), Vivian Schiller delivered a warning to her former public radio colleagues, saying, "There is massive change on the horizon." She cautioned that "if you don't aggressively reach out to new audiences on new platforms, someone else will," and she urged public radio to embrace technology by letting go "of the nostalgia for how that content is delivered and how that community is forged. Give the audience what they need and how they need it, and you will be fine." Whether there's any truth behind Schiller's prediction that "new digital-only startups will enter the marketplace in audio" and public radio will find itself "longing for the days when the competition was the radio station that overlapped on your broadcast signal" remains to be seen, but as audiences find new digitally friendly ways to consume content across all public media sectors, her prophecy may soon become reality.
- Posted Sep 07, 2011
The steady increase in ebook sales over the last few years has had a significant impact on the book industry, as publishers have had to rethink long-standing business models. The rise in ebooks' popularity has opened new doors for authors, especially undiscovered authors, who can now turn their manuscripts into ebooks and sell them on ecommerce sites such as Amazon with just a few clicks of the mouse. While much attention has been paid to the changing roles of publishers and authors, little has been said about the roles of literary agents as they also attempt to navigate this evolving landscape.
- September 2011 Issue, Posted Aug 31, 2011
Sometimes, trying to get the attention of web users can feel like an exercise in futility. The easier it gets to create a website, the harder it is to actually draw in visitors and customers. Ventana New Media has come up with something it feels can help solve this. The company launched Ventana New Media Engine (NME) on August 30, 2011, a product that delivers content-driven search engine-optimized communications.
- Posted Aug 30, 2011
There is little room for debate: The introduction of the iPad has changed the computing environment irrevocably. It's a device that is rapidly breaking down the barriers between the traditional desktops, laptops, and mobile devices and significantly impacting how-and where-consumers access information. As a consequence, another trend is also emerging: the move from the wide-open web to semi-closed platforms that use the internet for transport but not the browser for display.
- July/August 2011 Issue, Posted Aug 17, 2011
As a result of several email ads, a free download offer and some unforeseen occurrences, self-published, first time author Stephen Mitchell and his distributor Greenleaf Book Group struck gold last month when the medical thriller A Cure to Die For was downloaded 36,431 times on Amazon in just 6 days.
- Posted Aug 16, 2011
According to PCMag.com, The Internet Corporation for Assigned Names and Numbers (ICANN) has approved a plan for new domain name structures, including domain extensions-and it could impact the way people find sites on the web. With the new structure in place, searching would be possible directly in the browser and therefore remove the middleman, which in this case is the search engine.
- Posted Aug 09, 2011
Before 2007, the word "kindle" simply meant to light on fire. Since Amazon's release of its Kindle e-reader in November of that year, the product has ignited the emedia market. A new report from InfoTrends, "Reading E-Media: The End User Perspective," addresses the growing markets of e-readers and multipurpose devices such as iPads by questioning consumers about their user experiences with these devices.
- July/August 2011 Issue, Posted Aug 03, 2011
With more than 750 million accounts, Facebook accounts for 90% of all time spent on social networking sites in the U.S. according to comScore, Inc. Add 700 billion minutes per month people spend on Facebook updating statuses, perusing newsfeeds, and commenting on posts, we are talking big numbers. With statistics like these, it is only natural that companies are scrambling to crack the social media code, promote brands, and engage fans with captivating Facebook posts. How to best accomplish this feat is an ongoing question, but Vitrue, a social media publishing software provider, has determined that with the right tools and techniques, the answer may not be as complex as one would think.
- Posted Aug 02, 2011
On the surface, it might seem that meeting the needs of a niche audience provides very few opportunities for creativity. It stands to reason that the content demands of a niche audience are limited, because audience members only need content and services related to a specific subject matter or industry and nothing more. That assumption couldn't be further from the truth.
- July/August 2011 Issue, Posted Jul 27, 2011
Ebooks make up just a fraction of today's global book market, but they are already driving dramatic changes in the publishing industry, a new Outsell, Inc. report says. Last year, 5.2% of book sales worldwide were ebooks - $3.9 billion out of a $75.8 billion total market, according to Outsell's estimates. That represents a 64.2% increase for ebook sales over 2009. Ebook sales will continue to grow at steep rates from year to year, and will reach $12.7 billion, 16.1% of the market, in 2013, Outsell predicts.
- Posted Jul 26, 2011
Open source content management system (CMS) Joomla has released its newest version, Joomla 1.7. The six-year-old software has had over 24 million international downloads within the last couple of years, including 2 million downloads of the Joomla 1.6 version that was released in January.
- Posted Jul 19, 2011
More than 600 million people use Facebook to keep in touch with old friends, get to know new ones, share pictures, network-and to keep up with their favorite brands and products. Creating and maintaining a Facebook presence has become a standard practice for companies of all sizes. Customers can "Like" the brands that they, well, like. Previously referred to as "becoming a fan," liking a page lets customers receive updates and promotions from a company. But what value truly lies in these likes? How much is a Facebook fan really worth?
Do you love multitasking on your tablet, jumping from Twitter to email to the latest version of Angry Birds with just a few quick finger taps? Or maybe you find yourself in the e-reader camp, opting to leisurely click through the summer's best-seller on a single-purpose device. According to new studies, those of you on team e-reader are far from alone. Recently, a report produced by Pew Research Center's Internet and American Life Project showed e-reader ownership has doubled over the past six months, while tablet ownership has barely inched forward.
- Posted Jul 07, 2011
When it comes to leveraging Facebook pages, publishers can be forgiven for wondering, "Where do I start?" Even in the face of overwhelming evidence that Facebook users are highly engaged and influential consumers that brands should be falling over themselves to court, it isn't always obvious exactly how a Facebook page can help businesses grow. AllFacebook's AF Expo in San Francisco recently examined the question.
- Posted Jun 30, 2011
You know the drill. You log onto Facebook and then, after posting that hilarious status update or checking out the photos of your former classmate's newborn baby, you play your next move in Scrabble, or tend your virtual farm. You, like millions of other people, have fallen under the spell of simple, but compelling (and not to mention free) online game.For an increasing amount of people, it seems playing a game while visiting a website is almost an expectation. In fact, according to a Saatchi & Saatchi report titled "Engagement Unleashed: Gamification for Business, Brands, and Loyalty", 54% of male US internet users play a social game daily-with 46% of women following suit. Games keep users coming back for more. This isn't lost on web publishers.
- Posted Jun 24, 2011
Meet the five new fundamentals of the information experience. Whether it's on a desktop monitor or a tiny mobile screen, ‘information experience' is the moment when the user experience and information-intensive applications meet. Over the past few years, as the volume of structured and unstructured data within organizations has exploded and the channels on which that information is consumed has diversified, content consumers have been revising their expectations for what qualifies as an acceptable information experience.
- June 2011 Issue, Posted Jun 22, 2011
Where would we be without the Facebook Like button and the Twitter stream sidebar? Someplace almost unrecognizable, according to a recent study by Lijit Networks, Inc. The study found an 80% increase in social media widget adoption in 2010. With search engine optimization (SEO) becoming an increasingly difficult task, more and more website publishers are using social widgets to drive traffic and to promote viewer engagement.
- June 2011 Issue, Posted Jun 15, 2011
Lately, it seems like nobody's information is safe on the web. From CitiGroup, Inc., to Google's Gmail, to Sony's Playstation Network, hackers have been running amuck on the web. Dastardly hackers aren't the only ones getting access to your information, however. Rarely discussed is the information that's being doled out by websites to third parties, on purpose. A recent study titled "Privacy Leakage vs. Protection measures: the growing disconnect," released from Worcester Polytechnic Institute, co-authored by Professor Craig Wills, shows that of 100 popular websites studied, nearly 75% are leaking personal and sometimes sensitive data about users.
- Posted Jun 14, 2011
What a difference a year makes. Talk at the 2010 Semantic Technology conference tended toward the theoretical. At SemTech 2011-held this week in San Francisco-however, John O'Donovan, director of architecture and development for the UK's Press Association delivered a keynote called "Semantics in News, Sport and Media: A Compelling Case and New Architectural Pattern for Semantics in Every Enterprise," and it showed that the promise of semantics is finally making its way into publisher workflows and onto the end user desktop.
- Posted Jun 09, 2011
Between iPhones and other smartphones, Kindles and other ereaders, iPads and other tablets, PCs, and even traditional mainstays such as print and television, consumers are getting content from more sources than ever before. While this multitude of content sources offers new revenue streams, it also poses a challenge to publishers seeking to maximize the value of their content on as many mediums as possible. However, many publishers are going mobile and finding success.
- June 2011 Issue, Posted Jun 08, 2011
The rise of ebooks is bringing with it a new class of author. Fitting firmly into the internet's do-it-yourself ethos, ebook self-publishers are agile, entrepreneurial, and independent. Although still a small segment of the market, this growing body of writers is making its presence known.
- June 2011 Issue, Posted Jun 01, 2011
By now, most of us know the basic ingredients for a good website. The mobile experience, though, is still a relatively new concept compared to the traditional web—so figuring out how to provide the best mobile search interface remains a work in progress. Yet organizations with digital content are wasting no time working with the technology to expand their traditional web search capabilities into the mobile space.
- May 2011 Issue, Posted May 25, 2011
On May 17, in Boston, Mass.-the same city that gave us the first telephone call and first email-information professionals gathered at SIIA NetGain 2011, to discuss how organizations can integrate major information trends into business models to promote growth and expand customer reach. With "road trip to innovation" as its catchphrase, and with sessions that tackled topics such as the use of social media in marketing, SIIA NetGain presented attendees with a variety of strategies to help them not only survive in today's competitive market, but to succeed in the future.
- Posted May 19, 2011
In his Gettysburg Address, President Abraham Lincoln expressed the hope that he envisioned for our government: "that this nation, under God, shall have a new birth of freedom-and that government of the people, by the people, for the people, shall not perish from the earth." As the citizenry grows accustomed to immediate access to global information via smartphones, social media apps, Twitter, YouTube, Facebook, blogs, videos, and streaming media, it has been difficult for bureaucrats to assimilate. At least one company has been keeping tabs on the situation, though.
- May 2011 Issue, Posted May 18, 2011
If a picture is worth a thousand words, then that picture must also be worth some serious bucks, right? As the print media industry continues to face financial struggle, some publishers are turning to those valuable photo collections to support the news business. In an effort to produce an alternate stream of revenue, The Baltimore Sun and Chicago Tribune have already begun digitally archiving and selling photo collections online. More recently, The Philadelphia Tribune announced that it too is hoping to start converting pictures into profit.
- Posted May 17, 2011
Discovery has never been a simple process for organizations, even in the "old days" when discovery generally entailed gathering piles of documents into large boxes and wading through them by hand. Information long ago evolved from print documents to electronic formats, which has created challenges and opportunities.
- May 2011 Issue, Posted May 11, 2011
With a demonstration at EMC World-held May 9-12 in Las Vegas-Index Engines released a new platform, the Index Engines Collection Engine, augmenting search procedures for the acceleration of back up processes and the extraction of files in a corporate environment. Collection Engine expends the full use of Data Domain, a back up platform from EMC used to sift through archived data, extracted content, and support litigation compliance.
- Posted May 10, 2011
WikiLeaks has raised a lot of questions, most of which have nothing to do with the stolen documents the organization leaked to the world. Julian Assange and his whistle-blowing organization have made many people question the notion of the press and wonder what implications these kinds of organizations have for businesses with confidential information. All these questions have spurred the American government to act.
- May 2011 Issue, Posted May 04, 2011
To be successful, business leaders must understand data and use it to make solid business decisions. Business analytics provides that necessary insight. To ensure that future business leaders are proficient in analytics, IBM and the Yale School of Management Center for Customer Insights last week announced a collaboration that will help MBA students acquire the management analytics skills they will need in the workforce.
- Posted May 03, 2011
LYRASIS, a regional non-profit membership organization for libraries, was recently awarded a grant from The Andrew W. Mellon Foundation to fund the startup of LYRASIS Technology Services (LTS), a new program that supports the adoption and use of open source software and systems in libraries.
Posted May 03, 2011
The task of shopping for the right e-reader might seem daunting with so many options on the market. Even choosing between the big players like the Nook, Kindle, iPad, Kobo, and Sony can seem impossible, but the selection is far wider than that. There are a number of e-reader options other than the major brands, and some of them have features that differentiate them from the more popular models.
- Posted Apr 26, 2011
While data loss may cause some to think about hackers or internal theft, for many organizations negligence, and internal misunderstandings are more likely the culprit. In 41% of the cases, according to the Ponemon Institute's annual study of data costs this year, accidents were the culprit behind data breaches. The real problems for companies come from either not having an information security policy in place, or employees who don't know or understand what that policy is.
- Posted Apr 21, 2011
The content strategies of old media outlets are getting a complete overhaul: undergoing a little nip here and a tuck thereto meet users' expectations for instantaneous, scalable delivery to the devices and platforms of their choosing while stillproviding content worth viewing. Some companies find themselves stuck between old and new media silos, but according to Ron Miller, a freelance journalist covering the technology and media industries, the real solution lies in picking the best from both worlds--thoughtfully adapted content that provides additional context through new media devices and applications to create an innovative user experience.
- April 2011 Issue, Posted Apr 13, 2011
As social media becomes an increasingly pivotal part of everyday communication, overloaded email inboxes are starting to get a reputation as the old, rundown toy on the throwaway pile along with VHS tapes and beepers. Despite appearances to the contrary, email inboxes are not dying, they are growing. According to the International Data Corporation (IDC), 11.4 trillion person-to-person email messages were sent in 2009, and 12.9 trillion are expected to be sent in 2014.
- Posted Apr 12, 2011
Everyone in the content business knows that mobile use is on the rise, and many content providers are rushing to move their content to applications. Earlier this year, Apple announced the 10 billionth download in the App Store, and the 2-year-old Android Market already offers more than 100,000 apps for download.
- April 2011 Issue, Posted Apr 11, 2011
In the past few years, social media has taken the marketing world by storm. The use of networks such as Facebook, Twitter, and LinkedIn as advertising tools is transforming the way some companies do business and opening up new horizons in direct marketing, lead generation, and promotion. Social media, however, can also be a tricky business, with social media ROI being difficult to gauge and tie into other more traditional marketing efforts.
- Posted Mar 30, 2011
Last spring, Google found itself on the receiving end of a fair amount of consternation from the technology press, privacy advocates, and several European countries. German officials accused the search giant of using its ubiquitous Street View cars to do more than merely snap those unsettling panoramic shots of your house and neighborhood. Those official Google vehicles were also collecting "samples of payload data from WiFi networks," Google admitted in April on its official blog, in response to the accusation.
- April 2011 Issue, Posted Mar 28, 2011
People often take for granted the notion that content comes bundled with an inherent value. It's an easy mistake to make, especially with so much digital content available instantly with a price tag helpfully affixed for immediate purchase and consumption. All content experiences are not created equal, however, and that experience can make a world of difference in how valuable content is for a user. Even excellent content can be dragged down by a poor user experience that prevents users from easily finding and engaging with the content they need. With user expectations rising steadily, that failure to engage can translate into poor site ROI and even a major impact on a company's brand.
- April 2011 Issue, Posted Mar 25, 2011
Collaborative software is quickly becoming an indispensable tool for companies across all industries, increasing communication speed, and enterprise efficiency. With a wide variety of tools to choose from, businesses often look for a solution that is as tailor-made and industry-specific as possible. Central Desktop, a Pasadena-based provider of collaborative software-as-a-service (SaaS) solutions, took note of this trend and created Common Ground—a new collaboration solution geared specifically toward creative marketing agencies—debuting on Tuesday, March 22.
- Posted Mar 22, 2011
Content migration can mean many different things to different organizations. Yet regardless of the origin of the content and where it's moving from and to, there's no disputing the fact that most organizations have a lot of content. And as their business plans and processes evolve, a migration of that content into a new system is often a necessity.
- March 2011 Issue, Posted Mar 17, 2011